Create testimonials without actually filming clients

There’s nothing quite like the struggle of getting a good client video testimonial out there on the world wide web to capture the attention of a worldwide audience after going through what feels like a world of anxiety, wasted time, and a difficult production process. We’re here to show you that you can, in fact, create amazing faceless client video testimonials without hassle and a whirlwind of effort. We’re also tackling the issue of customers who say no when faced with the prospect of a recording camera, and we’re giving you great tips for an effortless client video testimonial production that doesn’t require a PhD in video editing. And you can get it all done online! Find out how to get client testimonials and turn them into unforgettable and persuasive evergreen pieces of content.

All you need to know about client video testimonials

Client testimonials are a powerful B2B marketing instrument that can help you shine a bright light on your product or service. A client video testimonial is essentially a multimedia production that features a client you’ve worked with in the past or currently work with, sharing the story of how you’ve helped them. Their first-hand experience of describing the problem they’ve had and how your product or service solved it is a great review that demonstrates the value of what you bring to the table. Besides, whenever a prospective client or collaborator watches this story, they can easily relate to the narrator and form an emotional connection that can result in them wanting to work with you as a best-case scenario.
 

There are multiple types of client video testimonials, ranging from set-up interviews all the way to videos that clients record themselves on their own devices for you to edit later. There is no perfect recipe and a one-size-fits-all script to follow, but there are definitely ways to persuade a client to give feedback and a hearty testimonial. Here’s how!

How to get client testimonials

An issue that often pops up when you start planning how to get client testimonials is their blatant refusal for a number of reasons. Whether it’s the lack of time, camera shyness, or even the fact that so much time has passed since your collaboration, most professionals who tried getting testimonials know by now that they can face a big no.

Generally, as a rule of thumb, it’s a good idea to maintain good relationships with former clients and collaborators. Asking for feedback at the end of a project is essential to your professional growth, so why not take it one step further and ask for a testimonial, too? The best case scenario for a client video testimonial is setting up a quick call for a recorded interview and a preset of questions that they can prepare in advance for. However, since this ideal scenario doesn’t match reality most of the time, the best workaround is to prepare a set of questions for your client to answer in writing, answers you can later turn into a client video testimonial with a little bit of inspiration and the right editing tool as the ace up your sleeve. Note that it’s important to inform your collaborators that their answers will be used for a client testimonial and obtain their permission and explicit consent to use their name, position, and company or brand as part of your testimonial. 

If you don’t feel like going through client testimonials examples or you simply don’t know where to start, here are some examples that will help you outline your set of questions:

• Outline the problem 

What was the problem you had before [product]?

When and why did you start researching [product]?

What were you looking to achieve before you started using [product]?

• Present your product as the solution

How did [product] help you?

What changes did you notice once you started using [product]?

What convinced you to opt for [product]?

• Share the results 

What made you happy to have chosen [product]?

What is the main reason you’d recommend [product]?

Do you have any numbers to share with us after using [product]?

• Include a call to action

Would you recommend [product] to anyone else?

Would you say it’s a good idea to use [product]?

Any final thoughts on your experience with [product]?

How to create client testimonials without filming

You’ve got your written client testimonial, their green-light to go ahead and quote them, and now you’re left with the question of how to get client testimonials from text to video. Flixier’s online video editor to the rescue! 

Our tool is designed to help anyone create high-quality client video testimonials from scratch right in their browser. Whether you’re a seasoned editing pro or a complete beginner, the user-friendly interface is super easy to figure out. You don’t need to download or install any software on your computer, as you can simply tap the Start Editing button at the top of the page and the editing interface will pop open. Besides our advanced cloud architecture that guarantees lightning-speed editing and rendering, you can also enjoy collaborative video editing features such as review links or timestamped comments so you can work together like a team.

When it comes to turning your written client testimonials into videos, you’ve got a couple of great options to work with. Let’s split the content into categories:

Visuals for client testimonials

You can start off by effortlessly uploading your footage into Flixier. Bring over videos, pictures, logos, stickers, or GIFs straight from your computer or smartphone via a quick QR code scan. You can also connect your company’s Google Drive or Dropbox directories and import files straight from there. Last but not least, you can also copy and paste a YouTube link that showcases your product or service and edit it like a pro. 

If you feel like adding something extra, it’s time to dive into Flixier’s rich stock footage library. Simply head to the left side of the interface, tap the Stock button, and select the type of media you need: videos, images, or GIFs. Type in some keywords that are relevant to your product’s use case in the search bar. For example, if you’re running a travel agency, write down words like “vacation”, “beach”, “mountain”, and “seaside”, select your favorite videos, and match them with some of your most popular destinations. Feature a product demo and include a shot of smiling or laughing people who look satisfied as if they’ve just used your services.

Audio for client testimonials

This is where the magic happens almost instantaneously! Flixier AI voice over feature enables you to bring your written client testimonials to life without actually recording or filming the client. All you have to do is tap the Import or Record button, select the Text to Speech option, and paste your client testimonial text there. Select your preferred language and listen to a couple of human-like AI voice previews before you choose your favorite male or female. These AI narrators sound almost impossible to distinguish from real voice actors, so they make a compelling case for realistic client testimonials. Such a simple solution can go a long way and save you the trouble of recording your client!  

Mix and match to tell your product’s story

Creating faceless client video testimonials is all about creatively mixing and matching audio and video. This is where you get to have fun by showcasing your product through stunning visuals by smartly placing dynamic transitions, inserting your logo, all while syncing the footage with the audio. Make any cuts and adjustments you need and explore hundreds of video editing tools to get a unique and persuasive client testimonial video. 

If you’re lucky enough to get a voice recording straight from your client as part of your testimonial request, that’s even better! With Flixier, you can convert audio to text and extract the keywords or highlights to display memorable quotes as motion titles. Customize away and experiment with great ideas as you tell your product’s story from a happy customer’s point of view!

Pro tip: Flixier can help you translate client video testimonials into more than 130 languages and dialects. Unlock new audiences all over the world with our AI auto caption generator that helps you translate content almost instantly, whether it’s in the form of fully customizable captions or as a script for your next AI voiceover in Portuguese, Hindi, Arabic, Japanese, Finnish or another foreign language.
 

Great client testimonials examples

Here you can find some examples of client video testimonials that you can draw inspiration from:

Tesla makes great use of slow-motion shots of their car, and this beautiful blend of motion titles and narration makes for a great client video testimonial.

https://www.youtube.com/watch?v=naxbzoME6V4 

Avalara’s client testimonial video example does a great job of putting the struggles of tax obligations into perspective by illustrating day-to-day activities. Notice how the soothing background music perfectly compliments the story? The clear client recommendation at the end is the cherry on top and a great inspiration.

https://www.youtube.com/watch?v=jzh47zMJgqc 

Chewy’s production doubles as both an ad and a client video testimonial, with customers naming their struggles, like the lack of time, and sharing how fast and easy the online ordering process is. Including adorable dog shots and screen recordings of navigating the site while customers tell their stories is a great example to follow.

https://www.youtube.com/watch?v=uflH1HNS794 

It’s time to spring into action and start editing your very own faceless client video testimonials online with Flixier. Tap the blue Start Editing button above and start building a stronger online presence for your brand!