Video Marketing

In a digital world where attention spans and emotional buying decision-making rules, video is what captures eyes and hearts and drives wallets like no other (static) player.

Let’s dive deeper into how AI is being used in marketing, explore its key benefits, and explore some of the most popular AI tools that are making waves in the marketing sector.

The first step to learning how to monetize Instagram Reels is to become as comfortable as possible with editing videos and defining your own personal style. While no one is expected to reinvent the wheel with social media posts, authenticity will definitely make a difference in how your Reels get appreciation.

We've put together a slew of innovative and unique real estate marketing ideas to add some Hollywood glamour to your next property sales campaign.

If you're curious about the value of video reviews, how they can impact your business, and the latest strategies to inspire customers to share their experiences on camera—read on!

n 2024, nine out of ten consumers watch product videos before making purchases, while 87% of businesses report increased sales from video marketing. These numbers reveal a clear message: businesses must master video creation to grow.

Recruitment videos allow you to showcase everything you bring to the negotiation table before the negotiations even begin. And if you’re wondering why and how to make an employee recruitment video, don’t worry. We’re here to help!

Branding videos aren’t just a tool to sell; they’re a bona fide narrative powerhouse with the magical ability to make people instantly associate a concept, a song, a tagline, or even an everyday object with a brand, just like in our previous examples. Let’s examine exactly how powerful video is when it comes to building a long-lasting, iconic brand identity.

With a micro-focus on business professionals, LinkedIn's video ads can give you a unique and direct line to your desired audience.

If you’re looking for inspiration, we’ve carefully curated a list of memorable promotional videos examples and broken down some of the techniques big industry names have been using for years to make an impact in the business world.

In this article, we will look at 5 of the best corporate videos, see what makes them great, and offer tips and tricks on making your own corporate videos without going over budget.

As part of your 2024 video marketing strategy, try to include video content that’s aligned with a well-sorted calendar to make sure you never miss a special occasion!

This guide delves deep into the essence of video SEO, offering practical strategies to enhance your content's visibility and engagement and to make sure that your platforms are never faced with checkmate on search engines’ accounts.

Our team of experts has been working with both creators and users, and we’ve got the scoop on what’s coming in terms of the latest marketing trends. Since sharing is caring, we’ve cherry-picked the most interesting 2024 marketing trends in video so you can stay one step ahead in the digital game.

Let’s dive right into the basics of what a video brief template consists of, how to use it, and all else you need to know. We've poured our years of experience working with creators to give you tips, tricks and a free template to get you started!

Find out what the Commercial Sounds Library is, how to access it and when you need to use Commercial Sounds to avoid being banned or having your video removed.

Explore the transformative power of branding video content in our comprehensive guide. From personal and corporate branding videos to e-commerce product videos, discover how this dynamic medium can elevate your business.

Discover five creative and effective video marketing strategies for gyms, blending YouTube channel ideas, vlogs, and workout video concepts. Learn how tutorial videos, success stories, behind-the-scenes vlogs, fitness challenges, and virtual tours can power up your brand's digital presence and build a thriving online fitness community.

As a real estate professional, you need to stand out from the competition and engage with your audience in a compelling way. By harnessing the power of video, you can create impactful ads that resonate with your target market and drive results.

In this article, we unlock the real secrets of video marketing, presenting you with 7 ingenious ideas tailored specifically for lawyers and law firms. From informative explainer videos to animated masterpieces simplifying intricate legal matters, we invite you to join us behind the lens as we explore the world of legal marketing in motion.

User-generated video content is the secret ingredient that may make your company stand out from the crowd in a world where attention spans are shorter than ever and competition for viewers is severe.

Video customer reviews are anticipated to be one of the most powerful tools for companies looking to establish credibility and trust with their audience. This article will discuss the value of video testimonials and offer advice on how to produce video testimonials that will increase engagement, boost conversions, and ultimately increase your bottom line.

From incorporating storytelling techniques to choosing the right visuals and music, we'll show you how to make your video ads more engaging and effective.

AI-powered video editing can cut down on production time while personalized content is becoming increasingly important for businesses looking to engage with their audience. Advanced analytics will also play a major role in measuring the impact of video marketing efforts. In this article, we'll explore how AI is set to revolutionize video marketing trends in 2023 and beyond.