Creating Corporate Videos - The Best Tips, Tools, and Examples

With 89% of consumers saying they want more video content from brands in 2024, it’s no wonder that companies are fully embracing video as a medium. 

That said, making corporate videos can be daunting and requires more know-how than the average YouTube video. Don’t worry, though; we’re here to help! 

In this article, we will look at 10 of the best corporate videos, see what makes them great, and offer tips and tricks on making your corporate videos without going over budget. 

1. Red Bull Factory Tour featuring Christian Horner

We’re starting off strong with a perfect example of how a corporate video can make for good YouTube content. This Red Bull Factory Tour hosted by multiple-awards-winner Christian Horner feels less like a corporate video and more like a short vlog.

The video is deceivingly insightful in presenting its message. Horner does away with the usual “stiffness” that people associate with the word “corporate” and addresses the audience in a relaxed, casual manner, starting the video with a joke about the executive toilets. Immediately after, the video transitions to the trophy room shining a spotlight on the company’s achievements and continues to show us the research/manufacturing process and the employee facilities, showcasing the company’s work culture, all in just four minutes.

The takeaway isn’t that you need to hire Christian Horner to make a good corporate video, but that you shouldn’t be afraid to leverage your charisma and break away from corporate conventions if it suits your brand and audience. 

It’s also an excellent example of the “less is more” principle in video production. There are no drone shots, CGI, or fancy camera work, even though Red Bull could surely afford it. Just one cameraman following Horner around the factory. This, coupled with the conversational tone, draws the viewer in and makes them feel like they’re getting their own tour rather than watching a committee-approved PowerPoint presentation of one. 

2. Fiverr’s “Generic Recruitment Video” 

While the Red Bull Factory tour video tried to appear spontaneous and unscripted, Fiverr chose to lean into the tropes of corporate recruitment videos and wholly subvert them. 

The serious, gravel-voiced narrator and the slow panning shots of glass office buildings are precisely what you would expect from a high-budget corporate video. Yet, the whole thing plays out more like a comedy sketch, making fun of how indistinguishable and uninspired these videos can be. 

This initial subversion of expectations, along with the humor, hooks viewers and keeps them watching until the very end. The company’s name isn’t even mentioned until the last third of the video. 

A self-aware approach like this makes perfect sense for a company recruiting younger talent who might feel disillusioned by traditional corporate messaging. Meanwhile, the high production values reflect Fiverr’s status as an industry leader and make it clear that they are still addressing professionals. 

3. Danfoss Crown Plaza Sustainability Showcase

Danfoss knows that structural engineering and sustainability are serious topics, and they treat them as such. While the previous videos on this list relied on humor, Danfoss uses data, statistics, and hard facts to address its audience and drive home its values of innovation and reliability. 

The video features interviews with experts and uses animated graphs and text to drive home crucial information about the Crown Plaza building’s thermal efficiency. At the same time, the camera slowly pans over, showcasing all of the relevant facilities. 

Danfoss clearly knows that when addressing an audience of architects, real estate developers, and government officials, it’s better to let your work speak for itself. And they have the results and the data to back everything up! 

4. Oakland University’s Employee Appreciation Video

Internal messaging is just as important to an organization as external communication, and leadership messages play a key role in strengthening the connection between leaders and employees in your organization. 

Oakland University made this video to show appreciation to faculty and staff members for their hard work during the recent pandemic. Notice how the editing is kept to a minimum despite the professional setting; there is minimal editing, and most of the footage is recorded using webcams. 

The low production values drive home the point that this is a sincere, public acknowledgment of people’s efforts rather than a rehearsed publicity stunt, which speaks to the company’s values and provides the public with valuable insight into the university’s work culture and environment.

5. Dollar Shave Club’s “Our Blades Are F*ing Great” ad

The company’s founder, Michael Dublin, delivers a witty, no-nonsense pitch directly to the camera. There’s no slick production or fancy messaging. Just a simple warehouse walkthrough with a casual, authentic delivery. The messaging is clear: Dollar Shave Club positions itself as the affordable alternative to established razor brands, all while poking fun at their over-engineered marketing. 

The personality and the humor work to grab the viewers’ attention immediately, and the scrappy production style works to reinforce the brand’s identity as the underdog, making the viewers feel like they’re part of a movement rather than just buying a product. This combination of relatability, disruption, and memorable one-liners helped the video go viral, ultimately launching Dollar Shave Club into the mainstream and setting the tone for how modern startups use video to stand out.

6. Astronomer’s “Moving On” video

This is a great example of a corporate video being used to capitalize on a PR scandal. 

Released quickly after Astronomer’s CEO was caught in a cringe-inducing “kiss cam” moment with the company’s Chief People Officer at a Coldplay concert. 

Rather than denying or ignoring the scandal, the company addresses it directly, but with a wink, rather than a bland apology. By having Paltrow mock and interrupt the questions on the screen with plain, corporate brand messaging, Astronomer shows self-awareness and pokes fun at corporate culture at the same time, all the while looping back to their core business and reaffirming their brand identity. 

Another thing to note here is the quick turnaround: the video emerged shortly after the scandal broke, enabling Astronomer to seize control of the narrative and capitalize on the surge of newfound public interest in what is otherwise a relatively opaque B2B business. 

7. Blackstone’s 2024 Holiday Video

Blackstone’s 2024 holiday video swaps financial jargon for full-blown spectacle, parodying reality TV and country-western tropes while putting employees and executives at the center of the fun. 

Cameos, office skits, and even a musical number (“You can build with Blackstone”) showcase the firm’s culture with self-aware humor, acknowledging past “cringe” efforts and leaning into absurdity instead of avoiding it. With appearances from leadership and playful nods to rivals, the video positions the company as approachable, creative, and unafraid to laugh at itself, humanizing a brand often associated with seriousness and finance.
 

8. Salesforce “Bringing Companies & Customers Together"

With this simple, non-narrated video, Salesforce manages to offer a multifaceted view of its operations. The narrative showcases how the company’s products or services have positively impacted clients, while also highlighting the dedication and passion of its team members. 

9. HubSpot’s Culture Video 

A cheeky, yet earnest video that starts with the brand story before moving on to its main focus: corporate culture and recruiting. Despite being filled with jokes that poke fun at corporate culture as well as HubSpot themselves, the gags never undermine the company values or come at the expense of the employees. 

The limited production takes advantage of the wave of 80s nostalgia that was taking over a decade ago, and enforces the “quirky, scrappy, and confident” brand image. 

10 . Airbnb’s “Belong Anywhere” Campaign Video

With a focus on travel experience and showing hosts and guests coming together, this video serves to humanize the brand, emphasizing human connection and a global community. 

It also does a great job of showcasing what was, at the time, Airbnb’s unique selling point: the idea that you would be spending your holiday at someone else’s house, rather than a hotel. This emotional storytelling, along with the visually rich content, conveys brand purpose while inspiring trust and wanderlust, which is effective for both marketing and employer branding alike. 

How to create corporate videos 

Now that you understand corporate videos better and are familiar with some of the best corporate videos of the last decade, it’s time to create your own. 

In this guide, we’ll walk you through the five steps needed to create amazing corporate videos and give you all the tools you need to do so: 

Step 1: Define your audience and your message

Before you start writing your script, you need to ask yourself who you’re trying to reach and what you’re trying to tell them. The answer to these two questions should inform every other decision you make about your video, from the visuals to the tone of your voiceover. 

For example, suppose you want your corporate video to reach a predominantly young audience. In that case, you might opt for a vertical format more suited to Instagram and TikTok than a traditional landscape video. 

This simple choice has completely changed how your video needs to look and the possible runtime of your corporate video (check out this guide to learn more about the ideal length for TikTok videos). While an online video editor like Flixier makes converting your videos from landscape to portrait much more manageable, starting on the right track is still better than pivoting in the middle of editing.

Step 2: Write your script 

A script plays several different roles when creating videos. It allows you to write down all of your ideas, organize them, and see how they flow together, allowing you to finetune your video to ensure that your message is delivered loud and clear. 

When it comes to corporate videos, scripts are also an excellent opportunity to get feedback and double-check aspects of your video with management before you press the Record button.

On top of that, scripts also serve a very functional purpose: they help keep mistakes to a minimum during filming, saving time during the editing process. Not to mention that nowadays, scripts can help you bypass the recording process entirely thanks to advances in text-to-speech technology – but we’ll tell you more about that during the next step. 

If you want to learn how to write a compelling script and get some handy templates to help you get started, check out our Video Scripts 101 article.

Step 3: Choose your video editing platform

Crafting the best corporate video requires appropriate tools. While there are many video editing platforms available, you must find the one best suited to your organization’s needs and workflow. 

Flixier offers several features that aim to streamline the workflow of creating corporate videos, including: 

• Brand kits and shared libraries - Create shared libraries to ensure everyone on your team can access the same branded media. Use Brand Kits to make brand colors and fonts easily accessible when editing videos. 
• Stock Assets Libraries - Access stock videos, images, music, and sound effects without leaving the editor. No need to worry about managing different stock media licenses. Just look up what you need and drag it down to the timeline. 
• Professionally animated motion graphics - Add an extra layer of polish to your videos with animated text and graphics. Customize the text, fonts, and colors to reflect your message and fit within brand guidelines. 
• AI text-to-speech technology - Generate natural-sounding voiceovers for your corporate videos in minutes. All you need is a script! 
• Collaboration and feedback tools - Share projects and library assets with team members. Generate Preview Links instantly and share them with team members to get time-stamped feedback on from colleagues. 

Step 4: Record your video and organize your media

This step is straightforward: now that you’ve got your script, it’s time to record your footage and voiceover and import everything into your library. You can use Flixier to import videos from your computer, your phone, or a variety of cloud storage services like Google Drive, OneDrive, and Dropbox.

If you’re working with a tight deadline (or a tight budget), you can skip the video shoot altogether and rely on Flixier’s stock asset libraries for visuals. 
 

Search through millions of videos, images, songs, and sound effects without ever leaving the editor. Preview them on the right side of the screen and drag them down to the timeline to add them to your clip.

And if that’s not enough, our professional video maker also comes equipped with an AI text-to-speech generator that allows you to create voiceovers for your videos in minutes without coming close to a microphone. 
 

Step 5: Edit and publish your video

Once you’ve got all your media, it’s time to edit everything together into a video. Trim your clips, eliminate any mistakes or bad takes, and add the final layer of polish with transitions and motion graphics.

When you’re done, click on Export. Flixier uses cloud servers to process your videos, so your corporate video will be ready to publish in minutes. 

In conclusion

Creating successful corporate videos is as much about editing as understanding your audience and crafting compelling messages. We hope the corporate video examples we provided in this article will kickstart your inspiration and help you create the best corporate videos for your organization. 

Regarding video editing, Flixier will help you every step of the way, streamlining the production process and making editing a breeze, whether you’re making a company introduction video presenting your business to the world or creating a how-to video for internal use.