How Training Videos Can Help Your Business

How Training Videos Can Help Your Business

Let’s face it: the highly competitive environment requires businesses to retain their value and position in their respective industries. Things like development programs or employee training can make your business stand out in the market.

Note that employee training is not only useful for recruiting potential talent, but also retaining them. 

With that in mind, creating training videos is an effective way to develop a team and transform it into an asset for  your business. Whether you’re a startup or an established business, using training videos in development programs benefits you in terms of employee retention, engagement, and cost. 

Still unsure as to why you should make training videos for employee development and business growth? Keep reading to find out why! 


Using Training Videos to Help Business


1. Makes Employee Onboarding Easier

According to a recent study, a well-implemented onboarding process improves organizational commitment, increases the job satisfaction rate and the employee retention rate. This is just one example of how the first impression can make an impact. 

Using a training video to hire new employees can not only save cost but also increase employee engagement. 

And it doesn’t end here. It also enables you to comprehensively infuse your company’s personality and defining attributes into the training. Training new employees usually seems like a daunting task, but using meaningful videos can make the experience much more effective and memorable. 

A short, comprehensive video allows you to demonstrate the culture and work norms of your company to both existing and new employees. 


2. Improves Accessibility

Gone are the days when trainers need to make sure that all employees are present for a training session. Whether you work with a team of 20 employees or 200 staff members, assembling them all in one place at the same time is always difficult. 

And having to travel to a training facility for your program only makes it more challenging. From travelling costs to make sure everyone is there, there are a lot of things to take care of and consider. 

Many companies find arranging an in-house training session difficult due to lack of space. That is especially true if you’re a startup or have just started your new business. Incorporating a training video into your development program removes the need for extra space or incorporating an in-house classroom into the workplace. 

It’s an easy way to make the learning material accessible to every employee. Plus, the training videos allow you to divide the material according to your employees’ learning levels. If their level of expertise is higher, they can skip the learning materials designed for beginners. 

With training videos, your learning group can watch sessions multiple times and learn things at their own pace. This way, they will not miss out on any vital piece of information. 


3. Allows for Remote Employee Training

Webinars and video conferencing have become the new standard when it comes to staying connected and providing virtual training. In this respect, video training is not only useful for your in-house employees, but also for remote team members. 

If you have employees working in various locations, you can make training videos to bring them on board. It can improve teamwork and create a sense of community. 


4. Break Down Information Easily

As mentioned above, not everyone learns at the same pace. What if some of your employees find it hard to absorb specific topics but hesitate to ask you to repeat the explanation? Despite all the hard work and time you put in, the training will not provide everyone with the same learning experience. 

Video training can solve this issue without having you put in any additional effort. Nowadays, video editing software is more accessible than ever and allows you to easily edit clips in order to break down complicated and lengthy concepts. 

For example, Flixier runs in your browser and lets you record voiceovers for your clips or even insert engaging graphics to underline key concepts and make your explanations more practical and comprehensive. You can learn more about editing training and other types of educational videos with Flixier by watching the video below: 


5. Adds Versatility

There is no denying that video is an incredibly versatile medium when it comes to conveying information. Since it has tons of different styles, you can experiment with live-action, animation, stop motion and plenty of others to make learning material more impactful. You can use this versatility for a purpose by incorporating it into a training video to: 

  1. Introduce new services and product
  2. Demonstrate a s software and its systems
  3. Continue professional development
  4. Onboard new employees
  5. Improve your employees’ customer service skills

Moreover, creating videos for employee training will help you accumulate a large number of graphical assets and editing skills that you will later be able to use when creating promotional videos. 


Summing it all up

All in all, training videos are exceptionally beneficial for improving employees’ knowledge, skills and expertise in an efficient way that minimizes the amount of time, money and effort you have to put in. 

However, you do need to make high-quality training videos if you want to make the learning process easier. Luckily for you, online cloud video editing software such as Flixier makes creating high-class training videos easily and without any prior knowledge. This way, you have full creative control and save the money you would have spent on a production team. 

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  • super easy to use
  • built-in libraries of Motion Titles and Transitions
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