20 Creative Real Estate Marketing Ideas to Boost Your Property Sales in 2025

Selling Sunset, Buying Beverly Hills, Million Dollar Listing LA, and so on… we have all witnessed the flair and drama of real estate television series. With high-stakes viewings, quirky clients, and the agents' creative marketing strategies, they illustrate how successful visual content can be in real estate.

But what we see on TV and what actually happens in day-to-day real estate marketing can seem worlds apart. So, we've put together a load of innovative and unique real estate marketing ideas to add some Hollywood glamour and flair to your next property sales campaign.

1. Full Property Tour

The bread and butter of real estate videos is the basic walk-through. But basic doesn't mean boring. Start outside the property to show curb appeal, then move smoothly through each room. Use your smartphone's camera stabilization or a cheap gimbal for steady shots.

Here's how to make awesome property videos, taking inspiration from Erik Conover's $63.8 million NYC penthouse tour:

What makes this video so great? It shows a high-quality property walk-through even if it isn’t for a luxury penthouse.

The video demonstrates that with good planning, a property walk-through can make any property stand out. Just don’t forget to keep your videos short: 2-3 minutes is perfect for most listings.

Pro tip: Use a real estate video maker like Flixier to combine your footage with professional transitions and effects, adding a professional touch.

2. Neighborhood Tour / “Living in [Area]”

Show off the most notable neighborhood attractions, such as parks, schools, local cafes, or shops, through a short video tour.

By showing the full picture of what life could be like in their new community, you are giving immense value to potential clients beyond just showing the property.

The video opens with Brooklyn Bridge Park's stunning Manhattan views - always start with your neighborhood's biggest selling point.

Remember to keep your neighborhood tour under 7 minutes. Focus on what makes your area special and worth living in. The best videos help viewers picture themselves living there, not just visiting.

Here’s a clever tip: You can use Flixier to add images to the video from these locations and some text, or explain why they are noteworthy yourself.

3. Drone/Aerial Footage of Listings

The next level up from the walk-through video is aerial footage. A drone allows you to capture sweeping, cinematic shots of a property and its surrounding landscapes – ideal for larger or more rural properties.

Want to make your listings look like luxury real estate ads? This Toronto property video shows exactly how to use a drone to create those jaw-dropping shots that make buyers click. 

Remember: Drone videos should be brief (1-2 minutes) and focus on what ground-level shots can't show. Its main purpose is to help buyers understand the property's potential and also to view the surrounding area.

4. Virtual Open House (Live or Pre-Recorded)

Why invite potential buyers to trudge over to your property when they can tour it from the comfort of their homes? Hosting virtual open houses allows interested parties to view a listing, ask questions, and even negotiate - all through online platforms.

Use professional-grade live-streaming software or simply fire up a social media livestream on Facebook, Instagram, or YouTube for this purpose. You'll stand out among the real estate agent marketing ideas currently in use.

Want to know why some virtual open houses get thousands of views while others collect dust? This real estate agent's video has garnered 2.3 million views on YouTube, and we've broken down exactly what makes it successful.

You can do all this with just your phone and some practice. No fancy equipment is needed. Just channel your inner tour guide, keep it real, and show people why they'd love living in this home. 

Pro tip: Add text to the video to display property details, pricing, and contact information during your virtual tour for better viewer engagement.

5. Market Update / “State of the Market”

Want to be known as an expert in your market? Need something to keep in touch with past clients? A market update video might be the answer.

Market reports provide data on house sales, average prices, and other critical information that home buyers and sellers need to stay informed. These videos provide an opportunity for you to showcase your knowledge of the local market.

Pro tip: Shoot these monthly or even weekly. They are quick to shoot, show your knowledge in the area, and are regular news for your social media outlets. Just don’t forget to keep these within your local area concerns, use real numbers, and keep them under 3 minutes.

6. “Top 5 Features” of the Home 

An interesting, digestible-length video, informing what makes this listing special (like chef’s kitchen, smart home tech, backyard oasis). This type of video is ideal for social media teasers and a superb method to generate interest in a property fast.

While it is merely a short spot from a longer tour, this is an excellent demonstration of the "highlight reel":

7. Before and After Renovation 

Using videos to showcase the transformation and possibilities of a property is an effective way to appeal to buyers and investors interested in modernizing their homes. 

This type of video is highly engaging as it tells the story of improvement. It's also excellent for showcasing your expertise in identifying properties with renovation potential and enhancing their value.

The power of this video lies in the extreme contrast. Seeing the dilapidated state before the final reveal gives the viewer satisfaction.

8. Client Testimonial / Success Story

Let your happy clients do the talking. Real people and real stories build social proof and trust, and authentic testimonials from satisfied buyers and sellers are incredibly powerful. 

Encourage your clients to share their experiences and discuss your role in helping them achieve their real estate goals.

This works because you know it is real. The clients speak from the heart about their experience, and their praise seems authentic. Hearing directly from a happy customer is more convincing to a possible client than any commercial slogan ever will be.

9. Agent Introduction / “About Me”

Help potential clients understand who is behind the real estate listings with a personal introduction video. 

This is important as it builds rapport and confidence, making you more approachable. Tell them about your passion for real estate, your local expertise, and what sets you apart.

In under one minute, this video conveys professionalism and confidence, and shows that one knows exactly what the brand stands for.

10. First-Time Homebuyer Tips

Position yourself as a helpful guide by creating videos that answer common questions and reduce buyer anxiety. Cover topics like mortgages, down payments, and the search process to establish yourself as a trusted source.

An agent providing the same kind of knowledge, albeit on a smaller scale, becomes known as an educator and advocate for their clients, building trust from the very first interaction.

11. Seller Tips / How to Prep Your Home for Sale

Share valuable tips for staging, little fix-ups, and curb appeal to help sellers get the best price. These videos prove your value to potential sellers, showing them that you can help them get the best return on their investment.

This video is a valuable lead generator because it offers effective advice on the seller's primary concerns. The agent provides detailed value-building tips, showing her ability to get the best sale price for a home.

It’s the perfect example of demonstrating, rather than just telling people, the areas in which you are an expert.

12. Day in the Life of an Agent

Give viewers a behind-the-scenes look at your work to build a bond and show your dedication. This type of content humanizes your business, showing the hard work and dedication that goes into being a successful real estate agent.

This video offers an inside look at the daily routine of real estate agents. It provides transparency and commitment:

13. Open House Promo / Invitation

Generate some excitement for an upcoming open house event with a short and catchy video. Open house videos should be concise, visually appealing, and cover all the essential information a potential customer needs to know.

Short, sweet, and to the point, this example instantly provides excitement, great news, and helpful information.

14. Q&A or “Ask Me Anything” (AMA)

Live or pre-recorded presentations answering people’s frequently asked questions are a marvelous way to build community and discuss typical concerns. This kind of interaction positions you as a relatable and knowledgeable expert.

This example shows an agent calmly addressing questions to alleviate potential clients' worries in an easily understood way:

15. Explaining the Home Buying Process

Break down any hard home-buying specifics into easy-to-understand steps, from pre-approval to closing.

This video excels at breaking down the entire process and paperwork into simple steps. It shows a clear, step-by-step plan to help any potential buyers.

16. “Cost of Living in [City/Neighborhood]”

Give practical advice for people relocating by breaking down typical expenses and lifestyle costs. This is particularly useful for out-of-town buyers and demonstrates your expertise in the overall lifestyle of a specific area.

For people considering relocation, it’s important to understand the real cost of living in a new city or neighborhood:

17. Spotlight Local Businesses

Collaborate with local cafes, boutiques, or gyms to present to the community and build local partnerships. This helps promote local businesses and casts you in a different light as a more concerned, community-oriented real estate agent.

By featuring local businesses, you demonstrate a sincere interest in the community and build goodwill, as well as show prospective buyers that you are an expert in the local scene.

18. Animated Explainers

Use simple animations to break down complex topics, such as mortgage rates, amortization, or property taxes. These animations can make even the most boring subjects engaging and easy to understand, making complex financial concepts much more accessible to a wider audience.

Animated content is ideal for visually breaking down complex information. This example shows how a good animation can simplify complex concepts, such as mortgage rates, into something digestible for potential buyers.

19. Myth Busting in Real Estate

Address any common myths about buying or selling homes. This type of content helps educate your audience and addresses any issues or misconceptions they may have.

By directly tackling common myths, you build trust and demonstrate your expertise. This video demonstrates how addressing false information directly can establish you as a well-informed source in a complex and often confusing market.

20. Humorous/Creative Short (Reel/TikTok)

Promote your personality while riding trends with a fun, memorable video that can go viral and grow your following. Short-form video is extremely popular, and adding a touch of humor or creativity can significantly boost your visibility and make you more relatable.

Humor is a great way to connect and go viral. This piece shows how real estate videos do not always have to be serious.

Lights, Camera, Sold!

Listings with videos receive 403% more inquiries than those without. Start with one type of video, get comfortable with the process, then expand your video marketing strategy. 

After you've finished recording, you can use Flixier’s video enhancer to add some polish to your footage and improve your recording.