5 Creative Real Estate Marketing Ideas to Boost Your Property Sales in 2024

Selling Sunset, Buying Beverly Hills, Million Dollar Listing LA, and so on… we have all witnessed the flair and drama of real estate television series. With high-stakes viewings, quirky clients, and the agents' creative marketing strategies, they illustrate how successful visual content can be in real estate.

But what we see on TV and what actually happens in day-to-day real estate marketing can seem worlds apart. So, we've put together a slew of innovative and unique real estate marketing ideas to add some Hollywood glamour to your next property sales campaign.

1. Property Walk-Through Videos

The bread and butter of real estate videos is the basic walk-through. But basic doesn't mean boring. Start outside the property to show curb appeal, then move smoothly through each room. Use your smartphone's camera stabilization or a cheap gimbal for steady shots.

Here's how to make awesome property videos, taking inspiration from Erik Conover's $63.8 million NYC penthouse tour:

What makes this video so great?

It shows exactly how to do a high-quality property walk-through, even if you're not filming a luxury penthouse. Here's what stands out:

Nails the basics:

• It starts with the building entrance to build excitement
• Uses a clear room-by-room sequence
• Includes timestamps so viewers can jump to specific areas
• Ends with dramatic night views

Camera work that looks expensive:

• Smooth, steady camera movements
• Bright, natural lighting
• Clean audio without background noise
• Mix of wide shots and close-ups of special features

Show everything buyers want to see:

• Room sizes and layouts
• Views from every window
• Special features like the fireplace and custom kitchen
• Storage spaces and closets
• Bathroom fixtures and finishes

You don't need a multi-million dollar listing to use these techniques. The same principles work for any property:

• Keep the camera steady
• Follow a logical path through the home
• Show the best features
• Include good lighting
• Add simple text overlays with key details
• End with the best view or feature

The video proves that a well-planned walk-through can make any property look its best. Just remember to keep your videos shorter: 2-3 minutes is perfect for most listings.

Pro tip: Use a reliable real estate video maker like Flixier to combine your footage with professional transitions and effects for a polished look.

2. Neighborhood Tour Videos

Show off not just the property but also the environment. Show neighborhood attractions like parks, schools, or local cafes and shops in a short video tour.

Take your viewers on a virtual walk down the main street. Bring them to local landmarks or hidden gems. Showcase key amenities like parks, educational institutions, shopping centers, and significant transit points. By painting a full picture of what life could be like in their new community, you are providing massive value to prospective customers beyond showing the property itself.

Looking at Jon Barr's Brooklyn Heights tour, here's how to make great neighborhood videos:

The video opens with Brooklyn Bridge Park's stunning Manhattan views - always start with your neighborhood's biggest selling point. In your area, this might be:

• A popular park or lake
• Main street shopping
• Mountain or ocean views
• Historical district
• New development area

Mix old and new:

Jon shows both historical brownstones and modern spots, which gives viewers a complete picture. Include:

• Traditional architecture
• Recent renovations
• New businesses
• Historic landmarks
• Modern amenities

Highlight local favorites:

The tour includes popular spots like the Cat Cafe and pizza places. Show potential buyers:

• Coffee shops
• Restaurants
• Small businesses
• Parks and playgrounds
• Community centers

Add personal touches:

Jon talks to locals and shares insider tips. This makes the video feel authentic. Try to capture:

• Street life
• Community events
• Local characters
• Hidden gems
• Daily routines

Keep it real:

The video feels natural because it's not overly polished. You don't need expensive equipment - just:

• Walk the streets
• Talk to people
• Show real places
• Share honest opinions
• Capture genuine moments

Remember to keep your neighborhood tour under 7 minutes. Focus on what makes your area special and worth living in. The best videos help viewers picture themselves living there, not just visiting.

Here’s a clever tip: You can use Flixier to add images to the video from these locations and some text or explain why they are noteworthy yourself.

3. Drone Property Videos

The next level up from the walk-through video is aerial footage. A drone lets you capture sweeping, cinematic shots of a property and surrounding landscapes – ideal for larger or more rural properties.

Want to make your listings look like luxury real estate ads? This Toronto property video shows exactly how to use a drone to create those jaw-dropping shots that make buyers click. 

Here's the breakdown of what makes aerial footage work:

Start from above:

The video opens with a high shot showing the entire property and street. This gives buyers:

• Full property boundaries
• Lot size perspective
• Neighborhood layout
• Street access
• Landscaping overview

Watch how the drone swoops down to highlight:

• Roof condition
• Exterior finishes
• Window placement
• Deck spaces
• Entry points

Show the surroundings:

The video includes shots that reveal:

• Next-door properties
• Street traffic flow
• Distance to neighbors
• Tree coverage
• Parking situation

Notice these cool drone moves:

• Slow reveal shots
• Orbit around the house
• Low gliding passes
• Rising reveals
• Smooth transitions

Technical tips:

From this video, we learn to:

• Keep movements slow and steady
• Use early morning or late afternoon light
• Avoid shadows when possible
• Include establishing shots
• End with a dramatic pull-back
• Enhance your drone footage with an online video editor to adjust colors, contrast, and exposure for professional-quality results.

Remember: Drone videos should be short (1-2 minutes) and focus on what ground-level shots can't show. Always check local drone regulations and get proper permits. The goal is to help buyers understand the property's full scope and setting. This is something only aerial footage can truly capture.

4. Virtual Open Houses

Why invite potential buyers to trudge over to your property when they can tour it from the comfort of their homes? Hosting virtual open houses allows interested parties to view a listing, ask questions, and even negotiate - all through online platforms.

Use professional-grade live-streaming software or just fire up a social media livestream on Facebook, Instagram, or YouTube for this. You'll stand out among the real estate agent marketing ideas currently in use.

Want to know why some virtual open houses get thousands of views while others collect dust? This real estate agent's video hit 2.3 million views on YouTube, and we've broken down exactly what makes it work.

Start strong:

She jumps right in with amazing energy - no boring intros or awkward mumbling. Right away, you know:

• The house's location
• The price tag
• The best features
• How to ask questions
• Why this place is special

Keep moving:

Nobody wants to watch you fumble with door handles or stand in one spot too long. She nails it by:

• Walking smoothly (no seasick camera work!)
• Talking while moving (saves time)
• Staying upbeat (even in boring hallways)
• Never stopping too long
• Keeping the energy up

Talk like a friend:

Skip the fancy real estate language. She talks like she's showing her best friend around:

• "You're gonna flip when you see this kitchen!"
• "I'm obsessed with this backyard"
• "There's so much storage in here"
• "Wait until you see this view"

Handle tech right:

You don't need expensive cameras, but you do need to:

• Hold your phone sideways (vertical video is for TikTok)
• Walk slowly and steadily
• Make sure rooms are well-lit
• Speak clearly
• Read and answer comments quickly

Make it interactive:

Even though people are watching from their couches, make them feel like they're right there with you:

• Ask questions ("Don't you love these windows?")
• Answer common questions before they're asked
• Point out the little details buyers care about
• Share insider tips about the neighborhood
• Keep it conversational and fun

The best part? You can do all this with just your phone and some practice. No fancy equipment is needed. Just channel your inner tour guide, keep it real, and show people why they'd love living in this home. 

Pro tip: Add text to video to display property details, pricing, and contact information during your virtual tour for better viewer engagement.

5. Market Update Videos

Want to be known as an expert in your market? Need something to keep in touch with past clients? Look no further than a market update video.

Market reports present data about house sales, average prices, or other critical information that home buyers and sellers need to stay up-to-date. These videos are not just valuable for consumers; it's also an opportunity for you – the agent – to show off your knowledge of the local market.

Here's what makes Tim Smith's market update video work so well - and how you can create your own without being boring:

Numbers that matter:

Tim skips the fluff and shares what buyers and sellers actually care about:

• Current mortgage rates
• Monthly payment examples
• Buyer demand trends
• Inventory levels
• Market timing predictions

Keep it short and sweet:

The video runs about 2 minutes - perfect for social media. He:

• Gets straight to the point
• Uses clear examples
• Breaks down complex data
• Avoids industry jargon
• Ends with a clear call to action

Make data interesting:

Instead of drowning viewers in statistics, Tim makes the numbers relatable:

"A $1 million home now costs $495 less per month than last year"

"Buyer demand is up 10% in just two weeks"

"Houses are selling 7 days faster than before"

Add some personality:

Notice how Tim stays professional but approachable:

• Speaks naturally
• Uses simple language
• Shows confidence
• Maintains good energy
• Sounds knowledgeable without being pushy

Give real value:

The best part? He actually helps viewers understand what's happening:

• Explains rate changes
• Predicts market trends
• Discusses seasonal patterns
• Mentions upcoming factors (like elections)
• Relates everything to local buyers and sellers

Pro tip: Record these monthly or even weekly. They're quick to make, show you know your stuff, and give you regular content for social media. Just remember - stick to what matters to your local market, use real numbers, and keep it under 3 minutes.

Lights, Camera, Sold!

The stats back up video marketing's effectiveness. Listings with videos receive 403% more inquiries than those without. Start with one type of video, get comfortable with the process, then expand your video marketing strategy.

Most importantly, be consistent. Regular video content builds trust and keeps you top-of-mind with potential clients. Pick a schedule you can maintain and stick to it.

After you've finished recording, you can use Flixier’s video enhancer to add some polish to your footage and improve your recording by adding other elements. You can easily add text overlays, image inserts, or some background music to amplify viewer engagement.