5 LinkedIn Video Ad Examples That Drive Results

What's the first thing that comes to mind when you think about LinkedIn? A platform for networking and job hunting? You would be correct, but that’s not all LinkedIn offers. 

Due to its powerful range of advertisement options, LinkedIn is more than just a job board. With a micro-focus on business professionals, LinkedIn's video ads can give you a unique and direct line to your desired audience.

5 Video Ad Examples That Drive Results

What makes a video ad exceptional and effective? Is it just a captivating storyline, or does success lie beyond that? The answer is the latter, so let's dig into five awesome B2C and B2B LinkedIn ad examples that got it right and really drove home the results.

1. Slack: Simple and Focused

Slack's video ad is a masterclass in simplicity and focus. In about 2 minutes, it effectively communicates the platform's value proposition through a storytelling approach:

The ad begins with a backstory, explaining how the video production team initially rejected Slack but eventually embraced it. This creates a relatable scenario for potential users who might be skeptical about adopting new tools.

What are the key takeaways?

• It has clear messaging
• The visual demonstration shows the app in action
• It's benefit-focused rather than feature-focused
• It addresses skepticism upfront and effectively handles objections
• The ad identifies common communication challenges and presents Slack as the solution.
• It ends with a clear call to action to try Slack for free

What can we learn from this? Keep it simple and engaging. Show them, rather than tell them how your product/service works.

2. Monday: Streamlined and Stress-Free

Monday's video ad is a concise masterpiece in communicating workplace efficiency. In just one minute, it effectively showcases the platform's value through a clever meta-advertising approach:

The ad immediately grabs the viewer’s interest by kicking off with an amusing "behind-the-scenes" glimpse that captures the audience's attention right away and sets a fun mood. It creates an interesting situation that hits home with people who might be feeling swamped by their current ways of managing work.

What are the key takeaways?

• It has clear, direct messaging
• The visual presentation highlights various work scenarios
• It's benefit-focused, emphasizing stress reduction and control
• It addresses common workplace pain points and presents monday.com as the solution
• The ad showcases versatility across different work processes (budgets, sales pipelines, marketing funnels)
• It concludes with a clear call to action for a free trial

What can we learn from this? Keep it brief, engaging, and relatable. Demonstrate how your product simplifies work life across various roles and industries.

3. Dollar Shave Club: Funny and Memorable

Dollar Shave Club's video ad received over 28 million views, proving that humor could be a powerful persuasion tool when used correctly. In one minute and 33 seconds, it shows the company's unique take on a common product: razors.

While it was not a LinkedIn-specific ad, its ambitious sense of humor and unique presentation set a solid example for social media advertising:

It starts with the founder saying their blades are "f***ing great," which grabs your attention right away. Then he walks through their warehouse, making funny comments about everything.

Why it works:

• Super funny and entertaining
• Shows the product but doesn't take itself too seriously
• The founder seems cool and relatable
• Explains how the service works in a fun way
• Has a clear message: their razors are cheap and good

What can we learn from this? Don't be afraid to be funny and different! If you can make people laugh, they'll remember your ad.

4. Mint Mobile: AI-Powered Humor

Mint Mobile, co-owned by actor Ryan Reynolds, creates video ads that are both humorous and relevant. Ryan Reynolds stars in this funny ad that uses AI to write the script:

Ryan Reynolds, who owns Mint Mobile, starts by saying they're always trying to save money. So, he used ChatGPT to write an ad. He then reads the AI-generated script, which is pretty spot-on but also kinda weird, making it funny and also memorable.

Why it works:

• Uses a trendy topic (AI) in a clever way
• Ryan Reynolds is hilarious, as always
• Shows Mint Mobile is up-to-date with tech stuff
• The AI script is funny but also gets the point across
• Reminds people about Mint's good deals without being boring

What can we learn from this? Don't be scared to try new things and make fun of yourself a bit. Using current trends can make your ad feel fresh and interesting.

5. Grammarly: Relatable and Solution-Focused

Grammarly's video ad is a clever take on the everyday struggles of workplace communication, using water to illustrate how their tool can help you stay afloat in a sea of tasks:

The ad opens with a relatable scenario of feeling overwhelmed at work, comparing it to being underwater. It then presents Grammarly as the solution to "blow your workload out of the water."

What are the key takeaways?

• It addresses common workplace pain points (feeling overwhelmed by emails, docs, and messages)
• The visual metaphor of being "underwater" at work is relatable and engaging
• It's benefit-focused, emphasizing how Grammarly helps you work faster and more effectively
• The ad showcases versatility by mentioning it works across 500k websites and apps
• It highlights the AI-powered suggestions based on linguistic expertise
• It concludes with a clear call to action to download for free

What can we learn from this? Use relatable scenarios and creative metaphors to illustrate your product's benefits. Show how your tool can solve everyday problems and make life easier for your target audience.

How to Improve Your LinkedIn Video Ad Performance

So now that we've established the importance of LinkedIn, how do you go about making a successful ad using their video format? While there isn't one definitive answer to this, certain strategies work well in this professional platform.

But before we do that, what is your objective? What are you looking to accomplish with your LinkedIn video ad? Here is a table to help you map your journey:

1. Know Your Audience Inside and Out

LinkedIn offers exclusive demographic data that can help you better understand your audience. Use this data about their interests, job titles, industries, and skills to build highly targeted ads.

If your target audience has different customer personas, you should make videos for each of them. Each video can then target a specific pain point or need related to that persona, which increases the likelihood of engagement.

2. Shorter is Sweeter: Stay Within An Optimal Length

There's no concrete rule for the length of an effective LinkedIn video ad. However, multiple studies show that the best-performing LinkedIn ads are usually the shorter ones. 

This is especially true on professional platforms like LinkedIn, where users often scroll quickly during a break or between tasks. It's suggested that you hit your main points within the first ten seconds and aim to keep the overall length under 30 seconds.

3. Be Genuine, Yet Professional

On LinkedIn, there's no room for fooling around. Business professionals expect valuable insights delivered in a clear manner while maintaining authenticity and trust. Many users watch videos without sound, so we recommend you design your ad for silent viewing.

4. Promote Your Video 

After crafting the perfect video ad, promotion is key. Make sure you leverage sponsored content ads or direct sponsored content, as this allows you to target precise audiences – thus driving better engagement.

5. Test and Optimize Based on Results

When it comes to digital marketing, there's always room for optimization. After launching your video ad, monitor the performance closely. LinkedIn provides in-depth analytics that will help you see where changes or improvements might be needed.

How Can Flixier Help You With LinkedIn Video Ads?

Flixier offers a powerful suite of tools designed to simplify the creation of LinkedIn video ads, making it accessible even for those without extensive video editing experience. With its cloud-based platform, Flixier ensures fast rendering times and direct uploads to LinkedIn, saving you valuable time. 

Here are some features that can take your LinkedIn video ads to the next level:

• Customizable templates: Flixier has a wide range of professional templates you can adjust to your brand.
• Advanced editing tools: From video overlays to animated text, Flixier offers a variety of features that can enhance your ad's visual appeal.
• AI voiceovers: If you're not keen on using your own voice, Flixier's AI voiceover tool can lend a professional tone to your video ad.
• Stock library: Flixier offers a vast selection of stock images, video clips, and audio tracks to add creative elements to your ad. 

Start creating engaging video ads today and unlock new business opportunities like never before. Sign up for Flixier now, make more impact, get noticed, and drive results. 

Don't wait until tomorrow to inspire action in your target audience – start today with Flixier!