15 LinkedIn Video Ad Examples That Drive Results

What's the first thing that comes to mind when you think about LinkedIn? A platform for networking and job hunting? You would be correct, but that’s not all LinkedIn offers.

Due to its powerful range of advertisement options, LinkedIn is more than just a job board. With a micro-focus on business professionals, LinkedIn's video ads can give you a unique and direct line to your desired audience.

15 LinkedIn Video Ad Examples

What makes a video ad exceptional and effective? Is it just a captivating storyline, or does success lie beyond that? The answer is the latter, so let's dig into 15 awesome B2C and B2B LinkedIn ad examples that got it right and really drove home the results.

1. Slack: Simple and Focused

Slack's video ad is a masterclass in simplicity and focus. In about 2 minutes, it effectively communicates the platform's value proposition through a storytelling approach:

The ad begins with a backstory, explaining how the video production team initially rejected Slack but eventually embraced it. This creates a relatable scenario for potential users who might be skeptical about adopting new tools.

What are the key takeaways?

• It has clear messaging
• The visual demonstration shows the app in action
• It's benefit-focused rather than feature-focused
• It addresses skepticism upfront and effectively handles objections
• The ad identifies common communication challenges and presents Slack as the solution.
• It ends with a clear call to action to try Slack for free

What can we learn from this? Keep it simple and engaging. Show them, rather than tell them how your product/service works.

2. Monday: Streamlined and Stress-Free

Monday's video ad is a concise masterpiece in communicating workplace efficiency. In just one minute, it effectively showcases the platform's value through a clever meta-advertising approach:

The ad immediately grabs the viewer’s interest by kicking off with an amusing "behind-the-scenes" glimpse that captures the audience's attention right away and sets a fun mood. It creates an interesting situation that hits home with people who might be feeling swamped by their current ways of managing work.

What are the key takeaways?

• It has clear, direct messaging
• The visual presentation highlights various work scenarios
• It's benefit-focused, emphasizing stress reduction and control
• It addresses common workplace pain points and presents monday.com as the solution
• The ad showcases versatility across different work processes (budgets, sales pipelines, marketing funnels)
• It concludes with a clear call to action for a free trial

What can we learn from this? Keep it brief, engaging, and relatable. Demonstrate how your product simplifies work life across various roles and industries.

3. Dollar Shave Club: Funny and Memorable

Dollar Shave Club's video ad received over 28 million views, proving that humor could be a powerful persuasion tool when used correctly. In one minute and 33 seconds, it shows the company's unique take on a common product: razors.

While it was not a LinkedIn-specific ad, its ambitious sense of humor and unique presentation set a solid example for social media advertising:

It starts with the founder saying their blades are "f***ing great," which grabs your attention right away. Then he walks through their warehouse, making funny comments about everything.

Why it works:

• Super funny and entertaining
• Shows the product but doesn't take itself too seriously
• The founder seems cool and relatable
• Explains how the service works in a fun way
• Has a clear message: their razors are cheap and good

What can we learn from this? Don't be afraid to be funny and different! If you can make people laugh, they'll remember your ad.

4. Mint Mobile: AI-Powered Humor

Mint Mobile, co-owned by actor Ryan Reynolds, creates video ads that are both humorous and relevant. Ryan Reynolds stars in this funny ad that uses AI to write the script:

Ryan Reynolds, who owns Mint Mobile, starts by saying they're always trying to save money. So, he used ChatGPT to write an ad. He then reads the AI-generated script, which is pretty spot-on but also kinda weird, making it funny and also memorable.

Why it works:

• Uses a trendy topic (AI) in a clever way
• Ryan Reynolds is hilarious, as always
• Shows Mint Mobile is up-to-date with tech stuff
• The AI script is funny but also gets the point across
• Reminds people about Mint's good deals without being boring

What can we learn from this? Don't be scared to try new things and make fun of yourself a bit. Using current trends can make your ad feel fresh and interesting.

5. Grammarly: Relatable and Solution-Focused

Grammarly's video ad is a clever take on the everyday struggles of workplace communication, using water to illustrate how their tool can help you stay afloat in a sea of tasks:

The ad opens with a relatable scenario of feeling overwhelmed at work, comparing it to being underwater. It then presents Grammarly as the solution to "blow your workload out of the water."

What are the key takeaways?

• It addresses common workplace pain points (feeling overwhelmed by emails, docs, and messages)
• The visual metaphor of being "underwater" at work is relatable and engaging
• It's benefit-focused, emphasizing how Grammarly helps you work faster and more effectively
• The ad showcases versatility by mentioning it works across 500k websites and apps
• It highlights the AI-powered suggestions based on linguistic expertise
• It concludes with a clear call to action to download for free

What can we learn from this? Use relatable scenarios and creative metaphors to illustrate your product's benefits. Show how your tool can solve everyday problems and make life easier for your target audience.

6. Gong.io: Better Way to Revenue

Gong.io’s ad used a quick, punchy, effective video style of a testimonial. It uses a real customer to address the value of the product.

A woman begins with Gong's AI, not just her, or her sellers, but their leaders. The quick cuts and nice part of a lovely office also gives it a very brandy, credible feel.

Why it works:

• Uses a real testimonial
• Short, simple, under 30 seconds
• Focuses on results, not features
• Addresses a clear business issue

What can we learn from this? Have your most satisfied customers in the advertising. A short, powerful testimonial is more convincing than a long, self-promotional advertisement.

7. Anatomage: Science to Life

Anatomage’s video ad for its Science Table is an incredible demonstration of a product, more like a movie trailer. It is visually appealing and makes learning sciences look fun.

The video ad begins with a really cinematic feel, asking the viewer to imagine a science classroom that was more compelling. Then shows the capabilities of the Science Table with bright visuals and highlighting actions with the units.

Why it works:

• Movie trailer, visually stunning
• Makes a complex subject engaging
• Offers clear advantages for students and teachers
• Deal with safety and cost of actual labs

What can we learn from this? A great demonstration of your product shows what it does for the user. Make it beautiful and focus on the emotion.

8. Kissflow: The Power of Simple

The Kissflow commercial for their Digital Workplace product focuses on the idea of simple ease. It’s a short film, artful and emotive, and it presents a really simple idea: less drama, more ease.

Why this works:

• Focus on a feeling (ease) instead of a feature
• Simple, referable tagline
• Artful and calming imagery
• Differentiates from other typical B2B videos

What can we take away from this? Don’t be afraid to use emotions during B2B ads. Sometimes the way the product makes you feel is more powerful than giving a list of features.

9. Mailchimp: Marketing, Mailchimp

Mailchimp’s “Mailchimp Your Marketing” spot is a fun, quirky, and memorable video that turns their brand into a verb. A great example of how to create a B2B advertisement that is anything but boring.

The ad shows various people in an unusual, office-like environment talking about how they’ve “Mailchimpped” their marketing. The clip moves quickly, filled with hilarious dialogue.

Why it works:

• Turns brand into action verb
• Fun, quirky, fast-paced, and humorous
• Clear positive business impact
• Builds fun/approachable brand persona

What can we take away from this? Adding humor and personality to your advertising can help it be remembered and shared. Slightly weird is ok.

10. Cisco: Rapidly Creating the Future

Cisco’s AI-ready data center ad is a great example of how to do something complex and technical in an entertaining way. It presents innovation and problem-solving.

The ad outlines the build an AI infrastructure complication of creating it, with the Cisco IT team accomplishing this in only three months. The ad features real team members, establishing a level of credibility.

Why it works:

• It tells a story in a mini-documentary style
• It features employees to create credibility and authority
• It showcases remarkable speed and effectiveness
• It establishes the brand as a leader in the industry

What can we take from this? Even highly technical products can be marketed in an engaging manner. Share the backstory of the innovation, and show the real side of your company.

11. Amazon AWS: The Cloud, Unpackaged

This AWS ad, even though it’s from Indonesia, is a really wonderful, creative prototype in unpackaging technical concepts, like cloud computing, into a well-told story. The grandfather to grandson conversation helps make the explainable concept accessible to everyone.

The ad begins with a grandfather asking his grandson to explain the internet. The grandson creates a diagram of the internet in his bedroom to show how it works.

Why it works:

• Heartwarming and “multi-generational” story
• Presents in indirectly visual, simple and images a complex topic
• Charming and relatable characters
• Connects with the user very much who lives the local culture.

What can we take from this? Find creative ways to help people visualize complex topics. A good story will help visualize just about any technical product and connect.

12. dbrand: Get Off Your Phone

dbrand uses a very short, sharp, witty, and satirical ad that incorporates the blatant meme “touch grass.” This is a perfect ad that captures a brand that is aware of the cultural internet context today, but is not afraid to poke fun at its customers.

The ad is a sub minute looping video of phone skins with a ground concrete backdrop and a still screen that ends in the text, touch grass, nerd.

Why it works:

• Plays off an internet meme
• Unbelievably simple, minimal, direct
• Playfully mocks the audience
• Positioning an edgy, woke brand

What can we take from this? Use something a bit edgy or humorous in ads, if you are targeting the internet audience.

13. Bolt: Unexpected Journeys in Tech

The Bolt ad is an inspiring, uplifting ad of women in tech with extraordinary backgrounds, encouraging women to join in the industry. Bolt is cognizant of cultural stereotypes.

This advertisement features women working in tech at Bolt sharing what they wanted to do as children and how they came to enter tech. The clean white shots put a lot of emphasis on the women and their light hearted banter.

Why It Works:

• Challenges stereotypes of women in tech
• Inspiring and empowering stories
• Company culture - not product
• Diversity and Inclusion

What can we take from this? Your team may be your best advocates. Curate employee stories strategically to help show your culture and processes.

14. Windows: The Entrepreneur’s Co-Pilot

This advertisement for Windows is a feel good story about a handbag designer using a copilot + PC to run her business. What a neat way to showcase a product feature in an applied example.

This ad chronicles Lisa’s day as a handbag designer as she goes about her day sketching and you see how she is using her Copilot and her PC for trend research, drafting marketing, etc.

Why It Works:

• Uses a relatable human story
• Showcasing work and features in an applied example
• Targeted toward entrepreneurs
• Inspiring and aspirational tone/message

What can we take from this? We need to show - not tell. Don’t just summarize what your product does - show how they can apply it in real world scenarios and get results to achieve their aspirations.

15: Figure: The Future of Work

In just a few words: they nailed it in showcasing their Helix robot. Just cool to look and futuristic taking the potential of A.I. and Robotics further. Great example of where a company is innovating in technology.

Two Helix Robots are shown putting groceries in a fridge. Using smooth human motions and the coverage allowed for precision and no error.

Why It Works:

• Some slick, cool futuristic technology
• Clean, minimalist shots and visuals
• Purely product demonstration
• Excitement for the future of A.I.

What can we take from this? If you have a truly ground-breaking product, just take a step back and let the product sell itself. Sometimes, amazing and simple demonstrations sell better than marketing.

How to Improve Your LinkedIn Video Ad Performance

So now that we've established the importance of LinkedIn, how do you go about making a successful ad using their video format? While there isn't one definitive answer to this, certain strategies work well in this professional platform.

But before we do that, what is your objective? What are you looking to accomplish with your LinkedIn video ad? Here is a table to help you map your journey:

1. Know Your Audience Inside and Out

LinkedIn offers exclusive demographic data that can help you better understand your audience. Use this data about their interests, job titles, industries, and skills to build highly targeted ads.

If your target audience has different customer personas, you should make videos for each of them. Each video can then target a specific pain point or need related to that persona, which increases the likelihood of engagement.

2. Shorter is Sweeter: Stay Within An Optimal Length

There's no concrete rule for the length of an effective LinkedIn video ad. However, multiple studies show that the best-performing LinkedIn ads are usually the shorter ones. This is especially true on professional platforms like LinkedIn, where users often scroll quickly during a break or between tasks.

It's suggested that you hit your main points within the first ten seconds and aim to keep the overall length under 30 seconds. You can easily trim your videos to the perfect length and rearrange the clips with Flixier.

3. Be Genuine, Yet Professional

On LinkedIn, there's no room for fooling around. Business professionals expect valuable insights delivered in a clear manner while maintaining authenticity and trust. Many users watch videos without sound, so we recommend you add moving text to video and subtitles to ensure your message lands, even on mute.

4. Promote Your Video 

After crafting the perfect video ad, promotion is key. Make sure you leverage sponsored content ads or direct sponsored content, as this allows you to target precise audiences – thus driving better engagement.

5. Test and Optimize Based on Results

When it comes to digital marketing, there's always room for optimization. After launching your video ad, monitor the performance closely. LinkedIn provides in-depth analytics that will help you see where changes or improvements might be needed.

How Can Flixier Help You With LinkedIn Video Ads?

Flixier is a powerful online video editing tool that helps you easily create LinkedIn ads. Here are some features that can take your LinkedIn video ads to the next level:

Here are some features that can take your LinkedIn video ads to the next level:

• Customizable templates: Flixier has a wide range of professional templates you can adjust to your brand.
• Advanced editing tools: From video overlays to animated text, Flixier offers a variety of features that can enhance your ad's visual appeal.
• AI voiceovers: If you're not keen on using your own voice, Flixier's AI voiceover tool can lend a professional tone to your video ad.
• Stock library: Flixier offers a vast selection of stock images, video clips, and audio tracks to add creative elements to your ad. 

Start creating engaging video ads today and unlock new business opportunities like never before. Sign up for Flixier now, make more impact, get noticed, and drive results. 

Don't wait until tomorrow to inspire action in your target audience, start today with Flixier!