How to Create a Video Sales Letter that Will Convert

You know it, we know it, everyone else already knows it: video is king.

People love watching videos. More and more businesses have incorporated video content into their marketing strategies: some with great results, others with great potential.  What does that entail for sales, though?

Take it from the experts: you can gain more credibility and trust with prospects if you use video smartly in your sales process. And if you're looking to generate more sales in a creative way, then creating a video sales letter is the way to go. 

In this article, we'll discover how to utilize a video sales letter to increase your company's sales. We'll go through what should be in your video sales letter and show you how to quickly edit your sales letters with our online video editor to increase lead generation.

What is a Video Sales Letter?

A video sales letter (VSL) is a short video that introduces your product or service by highlighting its value proposition to potential customers. It's also known as a "sales pitch," but there's no reason why your video sales letter has to feel like a traditional sales pitch! You can use humor or create an emotional connection with your audience through storytelling techniques.

Video sales letters can be used in combination with email marketing in order to increase the number of qualified leads coming through your funnel. This translates into more money in your pocket at the end of the day– or rather, the end of the marketing funnel and customer journey, to be precise!

Video sales letters are a great way to promote and sell your business because they're often more memorable than text-based ads, especially when paired with the right music and sound effects. In fact, you can even add text to video to make your message come through loud and clear. You can create your own VSL using nothing more than a computer, some basic editing software, and some creativity—no expensive equipment or professional training required!

How to Create Video Sales Letters: Easy Steps

Creating video sales letters is easier than it seems, but for this to be true, you need to have a clear step-by-step process in mind. And this is what we have put together for you: a guide on how to create the ultimate video sales letter: 

Set Your Target Audience

Every level of your sales funnel (including your VSL) should be specifically suited to your target audience rather than attempting to appeal to the general public.

Create clear buyer profiles that reflect the target market's demographic, interests, and pain points. 

Who are you helping?

How? 

What outcome do they wish to achieve? 

By keeping these questions in mind while you work, you can avoid creating a video sales letter that tries to appeal to everyone and better focus on creating messaging that is more targeted. You can only attract the audience's attention and generate leads if they feel they are communicated to in the right manner.
 

Choose The Platform to Share Your Video Sales Letter

Do you only want to share the video sales letter on your landing page, or would you like to upload it to a video hosting tool, such as Vimeo or YouTube? Or is your video sales letter just a standalone email or post within your social media strategy?

To create video sales letters, you have to make sure that the content is optimized for the platform where you decide to share videos.

Write Your Video Sales Letter Script 

After you’ve chosen the structure of your sales letter, it is useful to sketch your video sales letter script template.

Having a VSL script template can help you stay on track and keep your message consistent throughout the video. The great news is that there's no need to write everything from scratch if you're not comfortable doing so. You can draw inspiration from our AI-powered video script generator by simply typing in some information about your product or service and letting AI come up with some ideas you can use as starting points.

Pro tip: Our built-in video script generator comes with varied options for a tone of voice. You can make your VSL sound professional, casual, or informative. Play around with the options!

Record Your Video

Now that you've written the script down, it's time to start recording your video. You can skip this step if you’ve decided to use animated graphics. In that case, you only need a great editing tool, much like Flixier.

There are some things you need to take into consideration when you record your video sales letter:

• Camera quality
• Your facial expressions
• The background & lighting

You don’t need expensive recording gear since most smartphones are already equipped with HQ cameras. You can also record yourself directly with your laptop webcam through Flixier.  If you wish to present valuable insight while simultaneously sharing your screen, use our online screen recorder that allows you to capture both your camera and your screen. To change the background of your video later on, it might be smart to record in front of an even-colored (not just green!) background. Afterward, with the help of our green screen video editor, you can capture attention with a visually appealing animated background.

Edit Your Content with Video Editing Software

If you want to capture people’s attention, you have to provide them with high-quality visual content. When watching sales letters, visual quality in terms of both pixels and the content itself makes a real difference, so this is why you need the right VSL tool at your fingertips. The good news? There’s no need to download any video sales letter software or be after expensive licenses when you can get it all done online with Flixier! These are some of the features our built-in online video editor offers:

A Video Template Library

As we have mentioned, there is no need to pre-record content when you create video sales letters. Flixier has an impressive gallery of stock videos you can choose from in order to create your video. You can also choose from professional quality templates in case you don’t know where to start your video editing journey! Besides, our AI video generator is always up for a challenge whenever you can’t find the right footage in any corner of the internet.

Add Audio to Video

Yes, people love visual content, but sound can be a real game-changer. That’s why a great video sales letter also needs the right audio background. With Flixier, you can create your own voice-over, import music and voice-overs from your PC or Soundcloud, or simply select the fitting background music from our copyright-free stock music library. Make sure that the music you choose conveys the same emotions as the video script for a perfect auditory blend.

Add Image to Video

What if you just want to add photos to your video sales letter? Well, with Flixier, adding a picture to your clip is quite simple. You can resize, rotate, crop, and position your image with just a few clicks to achieve pixel-perfect results! Flixier's user-friendly interface and precise timeline help you align everything and make creating a compelling video sales letter exceedingly simple.

Add Text to Videos

Similarly to a written sales letter, a video sales letter can definitely benefit from added text. In fact, with Flixier, you can add text to your video sales letters right in your web browser! With the help of our online video editor, you can effortlessly add text to your videos or utilize easily customizable animated titles! Explore thousands of font, coloring, and placement options, or even upload your own fonts to keep a consistent look and honor your branding. 

Cut Video

The recorded video might not look ready to be part of your video sales letters from the very beginning. It might need a couple of cuts! In just a few clicks, with Flixier, you can fix any errors or undesirable portions of your movie. Create a shorter video for social media like TikTok or Instagram by cutting a longer video into several segments. Your freshly edited videos will always be available for download in a matter of minutes, thanks to our cloud-powered video rendering engine!

Glitching Effect

Do you want to give your video sales letter some extra flair to make it really eye-catching? On YouTube, Instagram, TikTok, and other social media platforms, the glitching effect is particularly well-liked and often utilized to liven up intros and titles. In your web browser, Flixier makes it simple to add glitching or chromatic snippets, as well as many other visual effects to your own videos.

Upload and Optimize your Video Sales Letter for SEO

Now that you have your video sales letter ready, it's time to upload it. This is a two-step process:

1. Export high-quality edited videos with Flixier and upload them to a video hosting platform, such as YouTube, Vimeo, or others.
2. The only way search engines can find and rank your videos as people type in related keywords and phrases is through SEO optimization. To make sure your VSL is SEO-friendly, include keywords in the description and link them back to your website. Don’t forget about an SEO-optimized title either, and remember that in-video text also counts!

It is also a good idea to link the video sales letter to your website, whether on the landing page or in a dedicated blog post. Repurposing it can only emphasize its message and help you build credibility.

VSL Script Template [FREE]

If you’ve stuck around and made it this far, we’ve got a surprise for you! While there is no set-in-stone sales letter format that you need to follow, there are certain pointers you shouldn’t miss. We’ve worked on a clear structure that serves as a  VSL script template for you to follow whenever you’re feeling stuck. Simply copy and paste the following text structure into your notes and fill in the blanks as well as you can, either by using our AI script generator or by giving straightforward responses you can brush up on later:

____________________________________________________________________________

Attention-Grabbing Opener 

The hook is the best moment for a big promise, bringing undeniable proof, telling a compelling story, asking a rhetorical question, interrupting patterns, or presenting a pain point in an original, scroll-stopping way.

Identify the Problem 

This is where you fully establish the problem by giving detailed explanations before you introduce the hero/customer.

Aggravate the Problem 

Bring facts, examples, demonstrations, or a story to help highlight the problem.

Present the Solution 

This is where you introduce your product or service as a solution to the problem.

Establish Authority 

Before anyone asks, who are you, and why should anyone listen to you? Talk about your professional expertise.

Explain How it Works 

Back to the solution, this is where you provide details, show its features and benefits, and inoculate against known objections.

Call to Action 

It’s time to restate the benefits, sweeten the deal with a bonus, and tell everyone what to do next.

Give a Warning 

This is the perfect opportunity to inject scarcity, mention a deadline, or remind people of the cost of not taking action and all the subsequent consequences.

Make the Final Sales Offer 

By now, you know how this works, so give your audience one last chance, instill FOMO, or add a final reminder.

Bonus: Social Proof 

Just like adding references at the end of a resume, you can insert video testimonials or other results from previously satisfied customers. There’s nothing like an honest review!
 

It’s Time To Create Your Very Own Video Sales Letter!

By following the steps outlined above, you can create an online video sales letter that’s both effective and engaging. It may seem like a lot of work, but once you get into the rhythm of things, it will be easy! The most important thing is to keep thinking about your audience and what they need from you. Once you have this figured out, all other steps will follow naturally.

Open Flixier’s intuitive online video editor and start creating your own video sales letter that really converts leads right now!