Five Promotional Video Examples To Inspire You in 2021
Promotional videos can be a great asset to any professional or business organization, no matter how big or small!
They can quickly help you build brand awareness, impress prospective clients, and give your brand a boost in today's modern digital landscape.
But that leaves many wondering how you can create promotional videos that truly resonate and connect with your audience.
Below, we've put together a quick list of some of the most compelling promotional videos we could find.
We're going to dissect them bit by bit, which should leave you bustling with ideas for your next promo video!
Let's get to it!
1. Software Promo Video By Essensys
First up, we have a short and sweet promo video for a new app called Occupie by Essensys.
What's great about the video is that it starts right away by mentioning the primary purpose and benefit of the app, which is to "create an active community for tenants and team members."
Then, the video dives into explaining the app a bit more, including how it works and what it can do to help you grow your business.
In terms of the video itself, it's great because it shows real-life people using the app, receiving notifications, etc.
Lastly, the video ends with the company's branding, leaving a lasting impression on the viewer!
2. Travel To Costa Rica Promo Video
Next up, we have a promo video for travel in Costa Rica.
The best part about this video is that it shows the various landscape and scenery shots of Costa Rica, which allow you to feel almost as if you're there!
The creators used music that starts slowly to match some of the slow-motion, low-light video shots.
However, both the music and footage gradually build in intensity until they stop almost suddenly, leaving the viewer either wishing they were there or at least wanting to see and learn more about this beautiful tropical location!
3. We Thai Cuisine - Restaurant Promo Video
They say that a picture (or, in this case, a video) is worth a thousand words.
And that's precisely what We Thai Cuisine did in their short restaurant promo video.
The video starts with some super funky, fun jazz music, which starts things off on a classy note.
Then, the video shows a variety of shots to display the restaurant's clean, lively, and vibrant atmosphere. You also see both restaurant patrons and staff members, all of whom have a smile on their faces, furthering the idea that this restaurant is a fun place to eat.
The video then cuts to a few shots of the staff cooking food in the kitchen, packaging it, and serving it.
However, the best parts of this video are the handful of shots of fully prepared mouth-watering dishes that leave the viewer hungry for more.
The promo video also includes a shot of the restaurant's website and physical location on a map, which is an added touch of marketing that never hurts!
4. Senior High School Promo Video
This next video is used to promote the St. Joseph School Foundation, and it does a beautiful job doing so!
The video starts with some fun, upbeat music, while dozens of high-definition shots of the school's facilities are shown to the viewer. This helps reinforce the idea that the school is a proper, clean place where students can learn.
The best part of this video is that they use footage of actual students talking about what they like most about their school.
Essentially, these are "customer" testimonials, which, no matter what type of business you have, can be one of the most powerful ways to promote your business effectively.
The video goes a step further by showing a few shots of the school's chapel, which reinforces the idea that this is a religious school without being overly in-your-face about its values.
Finally, the video ends with the school's contact info, leaving a good, memorable impression on the viewer.
5. Mansfield Avenue Band Promo Video
Next up, we have a promo video that proves you don't need to be a business or professional organization to create compelling promo videos.
The Mansfield Avenue Band does a phenomenal job in this music promo video by showing themselves performing live and in action.
But they don't just perform a song and then say, "Hey, follow our band and come to our shows."
Instead, they perform various popular cover songs without missing a beat, which works great for showing off their skills and versatility as a band.
The video is simple yet powerful and leaves the viewer wanting to hear what else this band can do!
Creating Compelling Promo Videos in 2021
It's easy to understand why you should create a promo video for your brand, but coming up with unique, eye-catching ideas is a whole different story.
However, when you look at the videos we've discussed here today, you'll quickly see that they all have a few things in common.
For instance, they use fun, upbeat music in the background and flashy graphics and animations to help catch the viewer's attention. Above all, each video is unique and portrays the brand, its products or services in a way that's fun, memorable, and guaranteed to pique the interest of anyone who views them!
So, what are you waiting for? Start creating promo videos right now using Flixier!