How to Use AI to Create Engaging Business Videos for Your Brand

Running a small business often feels like a never-ending list of tasks. More often than not, we need to tackle two or more at the same time. But what if there were some AI tools that could give you back hours of your life? Don’t believe us, yet? Keep reading, and we promise you that these five-minute reads will be worth it–in time, money, and your sanity.

The best part of these tools is that they are available to anyone. Some even come with free features, so you can test them and see what works for you.

What to expect? We’ll cover how to leverage AI for script-to-AI avatars, voiceovers in multiple languages, and even brand kits. Then, we’ll actually put to the test the best AI tools for business video creation, AI avatars, voice-overs, or the fastest online video editor.

Plus, we’ll not leave you without actionable steps. Steps that you can apply right away to make your videos more engaging and scroll-stopping.

Ready? Then let’s create engaging business videos for your brand.

Why Use AI for Business Video Creation

It’s a one-second-content-paced digital landscape, with video being the chairman of the digital board. However, producing high-quality content and converting it consistently can be time-consuming and resource-intensive. If you are looking to produce more video content efficiently, then AI should be part of your workflow. It can revolutionize video creation from scalability to speed and even personalization. 

Save Time and Resources

High-performing video ads? Onboarding videos? Explainer videos, or product/service videos? All with just a few clicks? Yes, that’s finally doable, even with limited marketing resources. Leverage AI tools to skip some aspects of video production, like scripting, enhancing, or recording voiceover. You can reduce time and effort required and allow you or your team to reallocate resources to other critical areas, boosting overall productivity.

In fact, 88% of marketers are already using AI in their daily roles, most use it to generate content faster.

Create Video at Scale

Social Media content? Generating captions? Doing voiceo-vers for training modules? Fine-tune product videos? Whatever you can think of, there’s definitely an AI tool that can handle it. Turn that product video into a TikTok teaser clip, an Instagram explainer video, or bite-sized video ads. Take one video and tailor it for every platform to reach diverse audiences effectively.

Moreover, 74% of marketing teams use AI-generated content to instantly adapt content for multiple platforms, leading to improved efficiency.

Personalize Content for Different Audiences

Test more ads and increase ROI without a sweat. It’s not easy to create different ad types and test them to see which one performs better and resonates the most with your audience. Speak directly to specific audience segments, skyrocketing conversion rates.

Having a personalized video campaign could increase your customer engagement rates by up to 80%. And almost 64% of consumers say they are more likely to purchase a product featured in a shoppable video. 

Keep Your Brand Consistent Across Videos

AI-generated or not, it’s crucial to maintain brand consistency across all your content. So, font type, text color, logos, and messaging should be recurring elements in anything you create. Some AI tools include brand kits making it easy to align every video with your brand guidelines. Reinforcing brand recognition and trust? Done.
 

Over 95% of companies think that video marketing is extremely important in 2025 and ensuring brand consistency in video content is more critical than ever. 

How AI transforms the Video Production Workflow

It’s a confident move to make AI part of your video production workflow, while some marketers and creators remain cautious about using AI. Still, one can’t beat AI’s superpower of taking days(or weeks) of planning, recording, editing, and publishing and turning it into a one-prompt job. 
 

Now, everything from scripting to subtitles can happen in a fraction of the time, with fewer tools, less effort, and way more flexibility. 

How to take it from start to finish with AI:

Script to Screen in Minutes – No more staring at a blank page, waiting for inspiration to strike. Script generators can craft engaging scripts based on just a few words or a short brief. In seconds, you get structured, on-brand content that you can tweak further. From there to a full video takes only minutes.

Turn newsletters or FAQs into bite-sized marketing videos in under an hour.

AI Voice-overs and Avatars – You no longer need to hire voice actors or book recording studios. There are AI voice-over generators that allow you to pick from dozens of realistic AI voices that can speak fluently in hundreds of languages. Now your videos can feature presenters without a single camera roll.

Craft your own avatar and start delivering training content in multiple languages, with no filming required.
 

Instant Translations and Subtitles – Go multilingual, tap into new markets, and connect globally while speaking locally. Reach audiences across the globe by simply translating your captions and subtitles, offering a genuine connection, no matter where you are.

Many travel blogs on YouTube use these tools to expand their reach and boost international watch time.
 

Build-In Brand Kits and Templates – Stay consistent without manual work. Tools like this one come with brand kits, templates, and style presets that you can access from anywhere, making every piece of video content match your brand image. Finally, you can focus on your message instead of design.

Marketing teams often use them to pump out on-brand promo videos weekly without needing a designer on call.

Best AI Tools for Business Video Creation

Wondering which tool you should actually use? That's a fair question, especially with so many platforms promising to "revolutionize your video strategy." It is easy to get overwhelmed. So we did some digging for you and shortlisted top AI tools for business video creation. 

We've done the testing so you don't have to figure out which one is best at, who they're for, and how they'll make your content creation life easier.

Pictory for Blog-to-Video Brilliance

Image Source: Pictory.AI

We bet you already have a goldmine of valuable blog posts you're sitting on. So, Pictory might be your secret weapon. It takes long-form written content and turns it into short and engaging videos. 

Best at: Taking blogs, articles, even scripts, and turning them into snackable video content

Standout features: Automatically highlights key sentences, adds visuals, and voice overs

Who is it for: Content creators, SEO props, and solopreneurs

If you're looking to make your copy go further, Pictory does that for you.

Synthesia – Your Go-To AI Avatars

Image Source: Synthesia

Human-like video presenters, but minus the camera and the recording crew? Yes, Synthesia has lined up for you multiple avatars to choose from. Just type in your script and boom– you've just got a professional-grade video.

Best for: Creating training videos, explainers, and product reviews. Create an AI avatar to speak directly with your audience about your products. 

Standout features: It supports multiple languages, has realistic avatars, and it doesn't require any video editing skills from your part.

Who is it for: Businesses looking to scale content creation without a studio budget. Every time you need to deliver face-to-face-camera-style ads without ever being on camera, Synthesia is the perfect solution.

 Flixier – AI Voice-overs That Actually Sound Human

Image Source: Flixier

What Flixier does is bring in natural-sounding narration in over 130 languages and in multiple tones. If you have your script, all you have to do is pick a male, female, or child voice from over 100 options, and you're done.

Best at: Voiceover for ads, social media videos, or explainer videos. Also for Amazon listings that need product narration and captions.

Standout features: Over 100 voices, multiple languages, and the option to even clone your own voice. Plus you can export in platform-ready sizes for Meta, Amazon, Shopify or social media platforms.

Who is it for: Business owners, freelancers, and marketers needing quick turnarounds.

Pro Tip: Combine voice-overs with video templates inside Flixier to save a ton of time.

Flixier – A Video Enhancer with AI-Powered Features

Image Source: Flixier

If you need to edit NOW, Flixier is built for that. It's browser-based, making it easy to access from anywhere. Trim clips, add subtitles, create voice overs, enhance the overall look, add responsive CTAs, generate B-roll from simple text prompts, and then add it to your videos. You name it, and probably Flixier can deliver it fast. 

Best at: Quick edits, YouTube Shorts and Instagram Reels, marketing videos, and polishing raw videos into professional-grade content. Useful for short-form Meta ads with CTA overlays. You can even personalize templates and create branded overlays that you can easily apply to any other video content.

Standout features: Works on any device, generates entire videos with AI, turns scripts into ready-to-use videos, translates audio, and can animate any image.

Who is it for: Time-crunched business owners, solopreneurs, and social media managers

Pro Tip: The built-in brand kit keeps your colors, fonts, and logos consistent across all your content.

Other Tools Worth Exploring

Still looking to mix and match tools or simply explore other creative AI-powered options? There are still a few that deserve a shout-out:

• Lumen5 is another blog-to-video tool, but with built-in visuals and music.
• Steve.AI works great at turning text into animated explainers.
• Descript is a dream for podcast editors and voice-focused creators.

Tips for making business videos more engaging

Ever been forced to watch a boring business video? You know it by the monotone voice, vague messaging, and painfully slow intros. Nope, we're not doing that here.
 

In 2025, most of us want to be entertained as well as informed. Videos that look like one-on-one chats? That's the fastest way to "Play". But making those engaging videos doesn't require (anymore) a Hollywood budget. For real, grab your favorite coffee, matcha, or oat milk latte, and let's dive into the fun, actionable tips for "must-see" business videos.

Short and Impactful Intros

Just picture this: scrolling on Instagram, waiting in line for that overpriced sandwich. A video pops up. Your brain takes 3 seconds max to scroll away or actually play it. 

That's your window.

Most of us decide in the first 2 to 5 seconds whether we'll stick around or scroll away. So, ditch the "Hi, my name is Karen, and today I'll be talking about..." intro. Nobody has the time to care anymore. We want the good stuff from the first second.
 

Think of a scroll-stopper and relatable hook. Don't open with your decade-long experience for your eco-friendly planners, but rather address their painpoints and how YOU can fix it with " Still forgetting your goals by January 15th? Let's fix that with a planner that actually keeps you on track.

How to make it stand out: Add motion in the first second. It could be animations, facial expressions, anything but static frames.

Clear and Concise Messaging

No more TED Talk-like videos. Your viewers are busy. They want the what, the why, and the how. And they want it fast.

Stick to simple words. No MBA buzzwords. "Leveraging synergistic solutions to scale operational efficiencies"? For real? Just say what your thing does, and why it's awesome. And don't forget, you're not just explaining a product, you're actually shaping your buyer persona. Address their pain points like you're chatting over coffee.
 

How to make it stand out: Use trigger words. According to studies, words like free, easy, now, and you spark curiosity and lower resistance.

How about: "Another subscription? We feel you. That's why our free version lets you test it out, risk-free."

Always Add Captions

Here's the deal: 92% of people watch videos on mobile with the sound off(thanks, HubSpot). They're either on the train, in meetings, or maybe pretending to listen to their kids. And we get it. 

So no captions = no message.

Ever scrolled past a Meta ad for a skincare product where the model looks amazing, but you have no clue what they're saying because you're watching on mute? Well, that's how to waste an ad.

With captions on you:

• get the info
• don't need headphones
• you're instantly more inclusive(Hello, ADA compliance)

Plus, videos with captions have higher completion rates. Tools like Flixier make it brain-dead simple to auto-generate captions that match your brand font and colors. So, no excuses.

Call to Action? You Bet!

Nailed the video. Looks great. Sounds great. Caption on. What now?

You need a CTA. No, not "Have a nice day!" We're talking:

• Click here to buy
• Try it for free
• Book your spot
• Join our squad

According to the latest video studies, videos with clear CTAs convert up to 380% better. No, that's not a typo.

How to make it stand out: Add clickable overlays or animated CTA buttons. Just think, "What action do I want them to take right NOW?"

Future-Proof Your Engagement

• Interactive videos with engagement going up with clickable choices like " Pick your product type".
• AI-personalized videos, yep, it's coming, viewers getting a video ad with their name and location worked in.
• Vertical design first, so format your videos vertically and repurpose them for multiple platforms.

Challenges to watch out for and how to solve them

Avoid Robotic Voice Overs

I bet you noticed the unnatural, monotonous voice-overs that would disengage anyone.

Go for high-quality AI voices that sound natural and offer variations in tones and expressions. Flixier features over 100 different AI voices, so you'll prevent monotony.

Adjust speech parameters like speed and volume to create a more natural-sounding voice. Tweaking these settings can significantly enhance the quality of AI voiceover. 

Incorporate emotional cues like pauses and emphasis.  

Always Review the AI-Generated Script

Yes, AI can generate scripts quickly, but are they all good? Some may lack the nuance and context that human oversight provides. What can you do about it?

Do your human editing part. Review and edit the AI-generated script to ensure it aligns with your brand's voice and message.

Take into consideration the legal implications of using AI-generated content. Make sure to understand the legal landscape around AI-generated scripts.

Always structure clear prompts to guide the content generation effectively. Add clear directions for more relevant scripts.

Customize Visuals to Match Your Brand

Never use generic visuals. It will only dilute your brand identity. Tailor each visual to reflect the brand's unique style and messaging.

You can use design tools like Flixier's AI video editor to customize videos and other visuals to align with your brand's aesthetics.

Customize templates to ensure consistency across all your content types. Use the same logo, font, colors, and layouts, and have your brand kit ready for any design.

The Future of Video is Here, and It's Surprisingly Human Too

Having AI as your video creation partner comes with many benefits, from efficiency to scalability. However, maintaining authenticity and engagement is vital to avoid robotic voiceover, unrefined scripts, and generic and poorly generated visuals. 
 

We've come a long way from clunky DIY video edits and expensive agency shoots. AI tools are reshaping how brands communicate as we speak. Making videos is now faster, easier, smarter, and more affordable than ever. 

Turning blog posts into polished product explainers? Giving avatars the task of delivering personalized brand messages? Having voice-overs in multiple languages for the same video? Yes, AI gives you the power to scale. without losing soul.

In 2025, brands are using AI to tell better stories, test new ideas, and be where their audience is already watching and scrolling.

Are you ready for your next AI move? Start small. Pick a tool. Make one short, focused video. Test it. Learn from it. Iterate.

Long before you know it, you'll have your own content engine that doesn't just keep up with trends. It sets them. 
 

The future of business videos? It's AI-powered. It's brand-powered. And it starts with you.