Best 13 Copywriting AI Tools - How to Choose and Use Them

The thought of using AI tools to do your writing might seem off-putting to you at first, we get it – it’s like handing your pen and your craft to a robot. But if you take a second to rethink this situation, you might realize that copywriting AI tools can be used to amplify your creativity, not replace it. That is, of course, if you choose them wisely. 
 

Instead of fearing the tech, let’s flip the script and take some time to explore some of the best copywriting AI tools on the market. By the end of this article, there’s a good chance you’ll know what to look for, and how to make these tools work for you, not against your creative flow.

What is AI copywriting and how does it work?

In a nutshell, AI copywriting describes a hybrid writing process whereby a writer uses AI tools to generate, refine or tweak content based on a prompt. These AI tools are powered by natural language processing and trained on massive amounts of data, which enables them to produce copy that sounds surprisingly human. 

You can essentially use AI tools to write just about anything, from brief product descriptions to creative social media posts and even full-length blog posts. 
 

However – and this is a major disclaimer – you should never simply generate, copy-paste and share AI text as your own. Instead, think of it as joining hands with a very super-speedy writing sidekick, who helps you build on your own brilliant ideas, by brainstorming fresh angles, organizing your thoughts, and fine-tuning your wording.

How to choose the best AI copywriting tool for your needs

Picking the right AI copywriting tool can feel a lot like dating – a journey filled with lots of trial and error until you find the one. That being said, there are some things you can do to increase your odds of getting a perfect match. 

Define your use case

Much like in dating, you can’t expect to find what you’re looking for if you’re not sure what you need. To narrow your search, you should first be clear on what your use case is: are you looking for a tool to help you create some clever ad copy and scroll-stopping social media captions or full-blown blog posts and email newsletters? 
 

Some tools are designed to work better for shorter copy, while others excel at long-form content, which is why it’s important to figure out what you want to use them for before making a choice. 

Check the features

A great AI copywriting tool should do more than simply generate text – it should raise the bar on what it means to write smarter and faster. That means you should look for tools that offer a lot of flexibility and automation options, such as:
 

• Built-in templates for various content types, so you don’t have to start from scratch every time
• Multi-language support, so you don’t let language barriers stop you from creating content for a global audience
• Custom tone of voice options (casual, witty, professional, etc), because nuance and personalization is important across every marketing channel
• SEO and keyword suggestions to help your content rank faster on search engines without spending hours doing SEO research 

Evaluate pricing and free plans

Most AI tools offer some kind of free trial or freemium version, so make sure to take full advantage of that timeframe to test the tool before committing to a paid version. Take the time to compare pricing tiers and all the features listed under each so that if you do decide to become a paying customer, you’re only paying for features you actually use. 
 

Some tools will limit how many words you can generate per month, so keep an eye out for that while you’re out there testing the tools. 

Compare integrations and user experience

If there’s something to be said about copywriters (and just about everyone working in marketing) in 2025, it is that they use a lot of tools. The downside of juggling all these tools is that they take up a lot of time, which is why integrations are key for optimizing your user experience.
 

That being said, if your AI copywriting tool of choice works seamlessly with other platforms you already use (such as WordPress, Google Docs or any CMS), that’s a huge win. Bonus points if the interface is highly intuitive and it doesn’t require a 15-step tutorial to figure out. 

Best copywriting AI tools

With so many AI tools popping up every week, it’s tough to keep up, let alone have the time to research each tool and see which one is best for your particular needs. To save you some precious scrolling time (and a few headaches), we’ve handpicked some of the best copywriting AI tools out there and split them by category, so you can make an educated choice faster.

Best for blog posts

These tools are designed for handling long-form content with speed and grace, offering reliable SEO suggestions and allowing for ample flexibility when it comes to tone of voice customization.

Jasper.ai 

Pricing: 7-day Free Trial available; plans start at $39/month/seat

Standout features:

• SEO-friendly blog templates
• Supports over 30 languages 
• Great brand voice customization

Writesonic 

Pricing: Free version available (limited to 1 article), plan starts at $39/month billed annually

Standout features: 

• Access to multiple AI models (o1, GPT-4o, Claude etc)
• Real-time data from Ahrefs and Search Console for rich competitor research
• Built-in fact checker

HubSpot’s AI Content Writer

Pricing: free to start; premium plans start at  €15/month per seat.

Standout features: 

• Smooth integration with HubSpot’s CMS (create, edit, and publish blog posts in one place)
• SEO suggestions and guidance
• Easy content repurposing 

Best for social media captions

These tools are perfect for creating short and catchy copy for any social media platform, and making your job even easier through built-in content management and scheduling features, as well as discoverability tools like hashtag suggestions.

Flick

Pricing: 7-day Free Trial available; plans start at $14/month

Standout features:

• AI caption generator tailored for Instagram
• Trend discovery tools for hashtags
• Built-in post scheduler

Lately.ai

Pricing: no free trial or free plan available; plans start at $199 / month billed annually

Standout features:

• AI that learns from your unique patterns of words and adapts brand voice over time
• Great for teams managing multiple social accounts
• Scheduler and publisher included 

Postwise.ai

Pricing: 7-day free trial available; plans start at $37 / month
 

Standout features: 

• GrowthTools suite for faster community growth
• AI Bio generator included
• Multi-platform post scheduler

Best for email marketing

These tools should help you draft emails quickly and save time while keeping engagement and click-through rates high. They should offer templates, integrations with CRM tools, and smart suggestions based on your goals.

Claude AI

Pricing: free; premium plans start at $17
 
Standout features:

• Strong at writing personalized, conversational emails
• Multilingual processing 
• Understands complex instructions for personalized messaging

Smartlead

Pricing: 14-day free trial available; plans start at $39 / month

Standout features:

• Smart warm-up features to improve deliverability
• Automated follow-ups to boost reply rates
• CRM integration and multi-channel outreach (email + LinkedIn)

Shortwave

Pricing: Free plan available; paid plans start at $9 / month

Standout features:

• AI-powered email summarization and drafting
• AI gets better as it learns from you
• Great for team collaboration with shared labels and mentions

Best for product descriptions

If you need compelling product descriptions that sell, these tools help you craft them quickly, prioritizing SEO optimization and brand consistency across your listings.
 

Rytr

Pricing: Free plan available (10K characters per month); paid plans start at $9 / month

Standout features:

• Pre-built templates for product descriptions
• Tone and creativity adjustments
• Fast generation with minimal input

Hypotenuse.ai

Pricing: Free trial available; plans start at $29 / month

Standout features:

• Bulk product description generator
• SEO-friendly output
• Image-to-text capabilities for automated writing

Describely.ai

Pricing: Free plan available (5 products); pay-as-you-go from $0.75/product; subscription plans start at $9/month

Standout features:

• AI-powered generation of product descriptions, titles, bullet points, and SEO meta tags
• Customizable Content Rules to match your brand voice and guidelines
• Integration with major eCommerce platforms like Shopify and Amazon

Best all-in-one copywriting assistant – Copy.ai

Sometimes, you just need a tool that covers everything – from blogs and emails to ads and product descriptions — these all-rounders should include templates, brand voice settings, and collaboration options. 

For this category, the best copywriting software is none other than Copy.ai. 

Pricing: Free Forever plan available (caps out at 2,000 words in chat); paid plans start at $49/month

Standout features:

• 90+ templates for all types of content
• Brainstorming and idea-generation tools
• Brand voice customization and team collaboration

Honorable mention: Flixier!

Flixier might be known for its video editing superpowers, but we’ve recently joined the AI party too! You can try out our free AI text generation tools – perfect for whipping up social media captions, video scripts, hashtags, blog intros, emails and much more. 

Pros and cons of using AI for copywriting

As we mentioned in the beginning, deciding whether to bring AI copywriting tools into your creative process can be tricky. It’s a bit like inviting a new team member onboard –  there are plenty of benefits to consider, but also a few potential trade-offs to weigh carefully before you hand over your metaphorical pen to an algorithm.

With that in mind, let’s have a quick look at the main pros and cons of using AI for copywriting: 

Pros: speed, scalability, creativity boost

• Speed: One major advantage of using AI tools for copywriting is the time saved. These tools can generate anything from a short headline or a social media caption to a full-length blog article in a matter of seconds.
   
• Scalability: AI tools are key for handling large volumes of work (in this case, content) without having to hire new people. As your business grows and its needs grow with it, copywriting AI tools can help you churn out massive amounts of content quickly.
   
• Creativity boost: Without so much content being shared nowadays, content fatigue is real – on both sides of the barricade. When coming up with new ideas on a daily basis gets tough, AI can swoop in and offer unexpected angles, catchy phrasing or fresh ideas that will give your process the spark it needs to keep going. 
   

Cons: lack of context, generic tone, factual errors

• Lack of context: Without proper context and a well-crafted prompt, AI can struggle to understand and therefore generate nuanced brand messaging. This can lead to off-brand or tone-deaf content that can end up alienating your audience instead of convincing them to take interest in your brand. 
   
• Generic tone: One of the biggest drawbacks of AI copywriting software is that the copy can feel quite flat, generic and basically lacking in personality. This can be helped through highly descriptive prompts and examples.
   
• Factual errors: Unfortunately, AI doesn’t always fact-check itself, so whenever you’re using an AI copywriting tool, there’s a real risk of it confidently presenting outdated or incorrect information. Keeping that in mind, always make sure to fact-check and update any information that seems inaccurate. 

Conclusion

It’s safe to say that picking the best AI for copywriting is a big deal – if chosen wisely, this tool will end up shaping your workflow and making a big impact on the future of your business. As you weigh all the pros and cons, pricing plans and feature sets, and decide how you plan to use these AI tools, our guide is here to help speed up the process and save you valuable time.