How Using Videos Can Increase Your Sales!

It's almost 2025, so if you're not using videos in your sales strategy, you're simply leaving money on the table. Plain and simple. Frankly, it's like walking away from free dessert at a buffet—disappointing and downright tragic. Videos aren't just the future of marketing or any kind of sales efforts, they're the NOW. So, there's no better way of hitting a marketing home run than by using videos. In a digital world where attention spans and emotional buying decision-making rules, video is what captures eyes and hearts and drives wallets like no other (static) player. From YouTube to TikTok or Instagram, it's where your customers are watching and, guess what, buying. 
 

But how can you boost sales with videos, inspire loyalty, and become the brand that everyone raves about? We're about to tackle myths, trends, stats, and solutions. Think of this as your cheat sheet for video marketing domination.
 

Videos- the secret sauce of sales success

So why does using videos in sales work so well? They just let you tell your story in a way that blocks of text alone can't. Because:

People buy on emotions, not logic

Forget spreadsheets and pie charts. We're emotional human beings who feel first and think later. We're just making decisions based on our feelings that simply win over facts each and every time. So, a well-put-together video doesn't just show what a product does, but rather, it shows how it will make you feel. Like Apple has been doing for decades, it's not selling us phones, laptops, or iPads; it sells us connections, inspiration, and creativity. So remember, when you use video to increase sales, people don't buy products. They just buy a better version of themselves.

How can you do it: focus on the problem your product solves and how it enriches your customer's life. An engaging testimonial video showcasing a customer's transformation or a lifestyle video that places your product in a dream scenario will hit home every time.

Videos turn confusion into conversion

Ever tried to explain a new tech gadget or software in a brochure or an Instagram carousel of static images? Painful, right? It's like trying to assemble IKEA furniture without the diagrams. With videos, you can show instead of tell. Complex ideas become crystal clear when your audience sees them in action.

How can you do it: Next time, instead of overwhelming your audience with complex terms or jargon, just let them see the product in action. Simplicity sells!

Videos build trust

You trust what you see. A product video just builds up on the credibility barometer by simply showing exactly what they're getting. Still don't believe us, well here are the latest stats:

• 53% of consumers say that watching a product video makes them more confident about their purchase 
• a video on your landing page can increase conversions by up to 80

That's not marketing fluff—it's the digital equivalent of a mic drop.

Video brings stories to life

We all love a good story—whether it's a Netflix binge or a 30-second clip. A story sticks in your mind and, more importantly, moves you to act. What gets your attention: "Our stainless steel water bottle holds 24 ounces" or "You're hiking your favorite trail, reaching the summit, and quenching your thirst with water that's still ice-cold, all thanks to this bottle?" See the difference? Or better, feel the difference? 

How can you do it: Before going to shout out loud about your unique specs and features, just put your viewers in the starring role.

Video example: https://www.youtube.com/watch?v=EWJcXIguSHQ&list=PLpzkathSY1EdOOsdmjGGeTl4LL3vnMkr- 

Videos in the 2024 marketing landscape

1. Video is the queen bee of social media, reigning supreme. Platforms like YouTube, TikTok, and even Instagram are designed for video content. And here are the stats to back it up: video posts on social media get 48% more views than other types of posts.
2. They're easily shareable. Videos are like gossip—they're easy to share and impossible to ignore. An insane before-and-after, a touching testimonial, or a how-to video gets rapidly shared, spreading your message far beyond your initial audience. This creates organic reach that you simply can't buy. 
3. They fuel buying decisions. According to the latest research, over 91% of users watch an explainer video to learn more about a certain product before going on to buy it. Yeah, 91%, and you're still wondering?
4. SEO loves video. Search engines like Google prioritize video content in search results, especially when paired with subtitles and descriptions. Not sure where to start? Use tools like Flixier's auto subtitle generator to make sure your video works for both viewers and algorithms. 

If that doesn't make you want to grab a camera, what will?

The Tradeoffs in Video Marketing

While the benefits of video are clear, there are challenges and decisions to weigh:

1. Quality vs. Speed

High-quality videos leave a lasting impression, but they take time and resources. Quick, raw content (think TikTok-style) can feel more authentic but risks looking unprofessional.

• Tradeoff: Invest in polished videos for key campaigns but supplement them with quick, engaging clips for social media.

2. Budget vs. Creativity

Hiring professionals can stretch your budget, but relying on in-house teams or free tools can limit creative scope. 

• Tradeoff: Tools like Flixier's Product Video Maker offer a middle ground, enabling professional-looking videos without hefty costs.

3. Universal Appeal vs. Targeted Messaging

A single video for everyone risks bland messaging. Hyper-targeted videos resonate deeply with niche audiences but require more effort to produce.

• Tradeoff: Start broad to test engagement, then refine for specific audiences.

Types of videos that sell

Product videos

You can make a product video showcasing your product in full action. Highlight the key features while focusing on the benefits, like Dyson's vacuum demos, which present the problem(messy floors) and the solution(powerful suction). They're practically ASMR for clean freaks. And tools like Flixier's product maker just make it a walk in the park when creating these types of video content.

How to videos

Teach and add value to your community! Whether it's "Five ways to style your thick hair" or "How to convert video to GIF online", educational content builds trust and keeps viewers engaged. Take Blendtec's "Will It Blend?" campaign, a masterclass in product demonstration. By blending everything from iPhones to golf balls, they turned a boring product—blenders—into a viral sensation. The result? A 700% increase in sales.

Testimonial video

Social proof is king, no doubt! So, having real customers share their success stories simply builds trust, credibility, and FOMO(fear of missing out), making those sales numbers bigger and bigger based on stories that resonate. Bonus points if they get a little emotional.

Take the GoPro example. By featuring stunning user-generated content, GoPro inspires and sells a lifestyle, not just cameras.

Lifestyle videos

Having your product in a real-world context just inspires viewers to image themselves using it easily. Apple's minimalist product videos focus on sleek design and user benefits. By making customers feel like they're buying a piece of the future, Apple dominates the premium tech market.

Branded videos

Work on that emotional connection with branded videos that focus on the why behind your brand, like Coca Cola's holiday campaigns that simply focus on joy and togetherness, not soda. 

Your videos are only effective as their distribution strategy is!

Where to promote videos: 

1. Instagram & TikTok: short, snappy, and highly shareable bite-sized videos thrive here. Usual lifestyle, product teases, behind-the-scenes, and product snippets work best.
2. YouTube is the world's second-largest search engine. It's perfect for pretty much everything, from tutorials to testimonials, long-form demos, and lifestyle videos.
3. Email Marketing: A video in your email can boost click-through rates by up to 300%(and no, that's not a typo; it's just pure stats).
4. Landing pages: When strategically placed on sales pages, video can increase conversion significantly.
5. E-commerce platforms: Adding product videos to your Amazon, Etsy, or Shopify listings will directly impact your sales. 

How to make a video in 5 simple steps

Define your goal

What are you looking to achieve, build awareness, drive sales, educate, or entertain?

Plan your script(or generate it)

Craft a compelling narrative that resonates emotionally with your target audience. Need some help to kick-start your creative process? Flixier's script generator can come up with quite unique and creative scripts at the touch of a button. 

Shoot your video

These days, even a decent smartphone can do the job if you're on a budget. Good light and clear sound are quintessential, but if the traffic jam or the lighting is bad, you can tweak it with Flixier's AI. Remove background noise, adjust contrast and brightness, and even adjust Gamma values to give it a polished look and feel. 

Edit footage

Cut videos online, add music to videos, generate captions in multiple languages and more within Flixier's intuitive dashboard. No complicated apps or software installation, just plain, smooth editing in your browser.

Optimize and publish

Make sure your video isn't ruined by the social media platform's interface elements. Add images to videos, motion titles, stickers or other graphics and use Flixier's safe zones feature to turn landscape videos into TikTok clips with perfectly optimized subtitles and subject-centered just right.

The PRO tips for best shoppable videos

Conversions are made directly into the video

In order to turn viewers into buyers, your product videos should allow them to click and purchase directly. Integrate responsive calls to action(CTAs) that are clear and concise, like "Buy Now", "Shop the Look", "Get Yours Today", "Try it yourself".

Don't overcomplicate it

Everyone's tempted to load their videos with flashy or glitchy effects and neon text. But remember that simplicity sells. Your goal: clarity. Your language: simple. Your focus: viewer's needs. Use clean, simple visuals and language.

Emotional appeal

Don't just show your product. Show what life looks like with your product in it. We've said it earlier, and we're saying it again: emotion drives sales. For example, Dove's "Real Beauty" campaign focuses on self-esteem rather than soap. It's relatable, memorable, and impactful.

The power of a strong call to action

Don't leave viewers wondering what to do next. Just tell them. A simple "Sign up today for free" could get you new users in seconds. Make your CTA actionable, time-sensitive, and clear. 

Don't skip subtitles

Many viewers watch content on mute, including product videos. Subtitles ensure your message still gets across. A tool like Flixier's auto subtitle generator makes it easy to caption any video with the power of AI. 

The key to videos is to connect emotionally and then guide viewers to take action. As we edge into 2025, trends like interactive and personalized videos will lead the charge. And the success of your video marketing strategy requires more than just hitting Record. Balancing creativity, emotion, quality, and execution is key to crafting stunning videos that resonate with your audiences and your budget. Tools like Flixier make it possible for entrepreneurs and small business owners to stay competitive. So start creating today and let your sales tell the story of tomorrow. The future of your brand is just a play button away.