How to Create Video Ads That Don't Feel Like Ads

How to Create Video Ads That Don't Feel Like Ads

As the popularity of video ads continues to grow, it's crucial to create ads that resonate with your audience and don't feel intrusive. With traditional video ads often being skipped or ignored, it's essential to create video ads that capture your audience's attention and leave a lasting impression. 

In this article, we'll provide expert tips and tricks on how to create video ads that don't feel like ads. From incorporating storytelling techniques to choosing the right visuals and music, we'll show you how to make your video ads more engaging and effective. With our comprehensive guide, you'll be able to create video ads that connect with your audience, drive results, and help you stand out from the competition. 

So, let's explore the latest video marketing trends for 2023 and discover how to create video ads that capture your audience's attention and drive conversions.


Best Practices for Video Ads: What You Need to Know

Creating effective video ads can be challenging, but by following best practices, you can ensure that your ads are engaging, resonant, and effective.

Let's dive in and discover what you need to know to create successful video ads!


From Boring to Captivating: Storytelling Techniques

Humans have been telling stories since the beginning of time, and storytelling remains a powerful tool for engaging audiences. A well-told story can create an emotional connection with your audience, inspire action, and leave a lasting impression.


Many of the most successful video advertising pieces of all time have relied on storytelling to connect with audiences. For example, Apple's "Misunderstood" ad tells the story of a teenager who appears to be constantly on his phone, only to reveal a heartwarming surprise ending. The ad resonated with audiences because it told a relatable story and elicited an emotional response.

To create a compelling story for your video ad, start by understanding your target audience and what motivates them. Then, identify the problem your product or service solves and create a narrative that speaks to those motivations. Here are some additional tips:

  • Keep it simple: Don't try to tell too many stories or include too many messages in one video ad. Instead, focus on telling one clear, concise story that your audience can easily understand.
  • Make it relatable: Use characters and situations that your audience can relate to and empathize with.
  • Be authentic: Authenticity is crucial for connecting with your audience. Avoid clichés and be true to your brand's values and messaging.
  • Use humor (when appropriate): Humor can be an effective tool for engaging audiences, but be careful not to offend or alienate your audience.

Choosing the Right Video Ad Creator

Lights, camera, action! If you're looking to create high-quality video ads, selecting the right video ad maker is essential. With so many options available, it can be overwhelming to decide which product video maker to choose. 

Here are some factors to consider, including the benefits of using Flixier, to help you create Facebook video ad content that converts:

  • User-Friendly Interface: Look for a video ad maker that has an easy-to-use interface, especially if you don’t have any prior video editing experience. Flixier offers a simple, intuitive drag-and-drop interface that allows you to create professional-looking video ads in minutes.
  • Feature Set: Consider what features and capabilities the video ad maker offers. Flixier provides a range of features such as custom text, music, and transitions, making it easy to create engaging video ads that stand out from the competition. In fact, we also have an in-built stock library aimed to make your video editing journey smoother in case you haven’t recorded your own videos.
  • Integration with other platforms: Ensure that the video ad maker you choose supports the creation of social media video ads. With Flixier, you can easily create video ads that are optimized for Facebook, Instagram and other social media platforms and adhere to their specific guidelines and requirements.
  • Collaboration Capabilities: If you're working on a team, look for a video ad maker that allows for easy collaboration and feedback. Flixier offers real-time collaboration features, making it easy to work with team members, clients, or collaborators to create high-quality video ads that get results.

The Power of Visuals and Music in Video Ads

To make the most out of video ads, it's crucial to understand the impact of visuals and music. Studies have shown that the right combination of visuals and music can create a powerful emotional connection with the audience. This connection, in turn, can lead to higher engagement rates, longer viewing times, and increased brand loyalty.

To achieve the desired emotional response, brands must choose visuals and music that align with their message and target audience when they create product video ads. It's essential to consider the tone, style, and theme of the video and match it with the appropriate visuals and music. A product video maker like Flixier can help in this aspect, as it offers a vast library of stock footage and music.

In addition to selecting the right visuals and music, it's crucial to ensure that they are of high quality. Poor quality visuals and music can negatively impact the audience's perception of the brand and affect the video's effectiveness. Using professional-grade tools like Flixier can ensure that the visuals and music are of top-notch quality.


The Art of Branding and Call-to-Action in Video Ads: Capturing Audience Attention

Creating an effective video ad involves more than just producing compelling content. It's also crucial to incorporate branding and a clear call-to-action (CTA) to achieve the desired marketing goals. In this section, we will explore the importance of branding and CTA and provide tips on how to make them effective.


Branding in Powerful Video Ads

One of the key elements of successful branding in a compelling video ad is to create a lasting impression on the audience. Branding helps establish brand identity and differentiate a business from its competitors.


To create branding that resonates with the target audience, it's crucial to understand their preferences and align them with the brand's message. Consistency in branding across all marketing channels is also essential to establish brand recognition and trust.


Call-to-Actions in Commercial Video Advertisements

A clear and compelling CTA is vital in prompting the audience to take action after viewing the ad. The CTA should clearly communicate what the audience needs to do and how they can benefit from taking that action. 

When you create a video ad, a strong CTA can help increase conversions and generate leads. It's essential to keep the CTA simple, concise, and relevant to the message conveyed in the video.


Incorporating branding and CTA into video ads requires careful planning and execution. However, with the right approach and tools, such as Flixier, a product video maker, businesses can create effective video ads that resonate with their target audience and drive results.


It’s Time to Create Video Ads that Sell!

Video marketing trends in 2023 suggest that video ads are a powerful way for businesses to connect with their audience and achieve their marketing goals. By following the best practices outlined in this guide, you can create video ads that capture audience attention, convey your brand message, and drive results.

With the right approach and tools like Flixier, you can unleash your creativity and make a video ad that stands out. Use storytelling techniques to connect emotionally with your audience, choose visuals and music that align with your brand message, and include a clear call-to-action to prompt viewers to take action.


Remember, creating effective advertising video clips is a process of trial and error. Don't be afraid to experiment and try new things. By continually refining your approach and incorporating feedback from your audience, you can create video ads that elevate your marketing efforts and help your business achieve success.

So what are you waiting for? Lights, camera, action – it's time for creating video ads that make an impact and achieve your marketing goals.

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