How to Repurpose User-Generated Video Content For Any Marketing Channel

The golden rule of online marketing is quite simple: the more you post, the more attention your content will get. If you snooze, you lose.. followers, engagement, opportunities, you name it. 

And it’s all true – posting frequently and consistently pays off in more ways than one – but it does have one massive downside: content fatigue. Even the most creative minds can feel overwhelmed by the constant need to create something new – and at its worst, it can be downright paralyzing.

Thankfully, there’s a smarter way to keep up with the fast-paced online world without burning out within weeks. It's called content repurposing. More specifically, repurposing user-generated content to fit any marketing channel, so you never have to start from scratch again. 
 

Two birds, one stone: on the one hand, you’re saving tons of time and money. On the other hand, you’re putting your followers’ experiences in the spotlight.
 

What is content repurposing, and why should you care?

Content repurposing is the practice of reusing published content – yours or user-generated – by adapting it to match the style, tone, and format of different marketing channels. It’s not so much about recycling old content but more about reinventing it to reach new audiences or reinforce your message with existing ones. 
 

One very important thing to keep in mind is that repurposing video content does not mean reposting or cross-posting. Simply resharing the same video from one platform or marketing channel to another does not count as repurposing, and it will probably not win you any favors with your audience.
 

When it comes to user-generated content (UGC), content repurposing becomes even more exciting. UGC is any content, from photos to videos and social media posts, that people create about your brand simply because they love it –  no strings attached, no incentives needed. 
 

The beauty of UGC lies in its genuine feel and its ability to build trust in a way no ad ever could. By repurposing user-generated content, you’re not only giving your content a boost – you’re tapping into the raw power of social proof and strengthening the bond with your audience.
 

And don’t worry – your followers will not get annoyed when seeing similar content across different platforms. The reason? They don’t all hang out in the same place. Some like to watch your longer videos, others enjoy reading your blog posts, and others tune in only to the social media stuff – and you’re meeting each one of them where they are and serving them the type of content they prefer. 
 

6 easy ways to repurpose video content from your audience 

Alright – so now that we’re all on the same page about why repurposing UGC is such a great idea, let’s explore some of the best ways to repurpose video content.
 

But first, pick your source.
 

UGC comes in all shapes and sizes – from quick social media clips to in-depth video reviews. Our suggestion is to start with a long-form video, something you’d normally publish on YouTube. Having the option to repurpose YouTube videos works because these videos are easy to break down into smaller pieces and reshape into all kinds of fresh, engaging content for different platforms.
 

Blog posts

I know, I know, starting with this one seems a little ambitious. But turning a video into a blog post is actually easier than it sounds, especially if you have the right tools. Using Flixier to transcribe YouTube videos, you can extract the text from a video and save it as plain text for later use.
 

If your source video is short (like a TikTok or Reel) and not enough to cover a full blog post, just focus on the key takeaways or pull relevant quotes from UGC videos to support your own ideas. 
 

Newsletters

Newsletters are a wonderful way to keep in touch with your community and share exclusive ideas, offers, or products. But keeping up with a weekly schedule of writing newsletters from scratch can be quite exhausting. 
 

So why not make it easier for you and turn that UGC video into a newsletter? You can highlight the best bits, such as helpful tips, fun insights, or key takeaways, and use them as a base for a newsletter that’s both informative and easy to read. You can even add a link to the original video for anyone who wants to watch it in full.
 

Video compilations 

Looking for a way to repurpose TikTok videos, Instagram Reels, and more in one fell swoop? Mix them all together in a video compilation. 
 

GoPro is a master of UGC on social media. Their video marketing is built around user-generated content, and it’s working like a charm. In 2023, they stitched together incredible footage from their users and managed to repurpose social media content in a unique and exciting way, turning everyday adventures into a must-watch experience.
 

Social media (text) posts

Wondering how to repurpose user-generated Instagram Reels or TikTok videos into something fresh and exciting for your followers who prefer reading over scrolling through your feed? Transform your UGC video clips into short, punchy text posts that work perfectly for platforms like Instagram, Facebook, LinkedIn, or X (formerly Twitter).
 

TikToks or Reels

TikTok and Instagram Reels thrive on short, dynamic content, so repurposed user-generated video content is a natural fit for this platform. Take a standout moment from your source video – whether it’s a product unboxing or a customer story – and turn it into a short, engaging TikTok or Reels video. 
 

Remember to add captions because many people prefer to watch social media videos on mute. Don’t worry – this won’t take more than a few seconds if you use Flixier’s AI auto caption generator. 
 

Podcast snippets

One other way you can repurpose video content is by extracting its audio. That’s right – convert your UGC video into a podcast snippet or a teaser to encourage listeners to check out the full video. 
 

Podcasts are perfect for unlocking a new audience of busy folks who tune in while they’re commuting, working, or just looking for something to listen to on their lunch break. 
 

How to repurpose video content easily with Flixier 

And there you have it – 7 simple ways to repurpose video content across just about any marketing channel! Whether it’s a blog post, email, social media update, or even a podcast, these tips should help you get more mileage out of your content without starting from scratch. 
 

So, how do you make it happen? Here’s a quick step-by-step guide to help you edit your UGC videos with Flixier and repurpose them with minimal effort:
 

Getting started
From the Flixier homepage, click the blue Get Started button to load the editing dashboard. 
 

Upload your UGC video
Hit Import/Record to upload your source UGC video(s) from whichever source is most convenient to you: your PC, smartphone, cloud storage platforms, or other external sites. 

Change the aspect ratio
By default, all videos are loaded into Flixier in landscape mode. To repurpose videos for vertical platforms like Instagram or TikTok, click on the small button in the top left corner of the canvas to set the aspect ratio to 9:16. 
 

Get your transcript 

To quickly extract text from your video and turn it into blog posts or social media content, simply select your video from the timeline, right-click, and choose Generate Subtitle. Then, from the right-side menu, pick the .TXT No Timestamps download option to get a clean transcript. 
 

Generate an AI voiceover

Get yourself an AI narrator to do all the talking. If you’re working on a TikTok video, count on Flixier’s TikTok Voice Generator to easily convert script to speech in 10 seconds flat – without you having to record anything. To activate this feature, go to Import/Record and choose Text to Speech. 
 

Save and publish 

To download or share your repurposed video content, click on Export. You have the option to download the video to your computer or publish it directly on social media with no extra effort.  
 

Get a headstart with Flixier!

Repurposing videos might feel like a shortcut, but it’s anything but. With so much amazing user-generated content shared every day, why start from scratch when you can amplify your audience’s voice instead? 

Speaking of not starting from scratch, when time is tight, tools like Flixier’s AI video generator have your back. In just a few clicks, you can create a ready-to-share video using AI visuals, stock footage, or both. 

Still want to do it yourself but feeling stuck on ideas? Try the TikTok script generator or YouTube script generator. Just add a simple prompt, and they’ll craft full scripts tailored to your ideas – no brainstorming required.