Top 5 Tips to Create The Best Explainer Videos

An explainer video is a short clip that explains your company’s product or service to viewers. They’re one of the most common types of marketing videos and can usually be found on landing, product or home pages. 

Explainer videos are a great way to show off your product to potential customers. They give you a chance to show off your product and they give viewers a chance to see it in action before deciding if it’s right for them. This type of content is valuable to both parties: the viewer gets to make an informed purchase and you build up trust in your brand as well as an improved conversion rate. 

If you want to start making your own explainer videos, we’re here to help. We know that setting off to create a video from scratch can appear a little intimidating at first, especially if you’ve never had to put a video together before. That’s why in this article we’re going to provide you with five tips to guide you through the process of creating the best explainer videos: 

Make sure you have a great script 

Explainer videos are absolutely reliant on a good script. They need to be short, engaging and show off your product in the best possible light, so there is absolutely no room for improvisation. 

On top of all that, having a script will make the process of recording and editing your video much easier. You’ll have the chance to organize it more efficiently so you won’t have to go back for extra takes and you’ll make less mistakes, which means less time spent on the cutting floor. 

Keep it short 

Like we’ve said before, explainer videos need to be short. The internet is filled with distractions and people have a very short attention span. If you want them to learn more about your product, you’ve got to hook them in and then deliver all of the relevant information before they decide to click on something else. 

When making explainer videos you should always strive to deliver your message in less than 5 minutes, maybe even less than that. 

Don’t go overboard with the visuals 

Having good, engaging visuals is important for an explainer video, but you don’t need to become the next Michael Bay. 

A few clean, well lit shots of your product and demonstrations of how it works is generally enough and it will focus the viewer’s attention on the product itself rather than the video production. 

The best explainer video software out there typically comes with built-in motion titles or static text which you can add to your videos to highlight important information or display product features on screen without distracting your viewers. 

Get clean audio 

An explainer video where the narration sounds like it was recorded through a walkie-talkie doesn’t really inspire trust. If you choose to narrate the video yourself, make sure you get a clear recording. You can check out our blog post on the topic if you need some tips on how to do that. 

When recording your voice over, you should also consider your tone. Think about how it fits in with your brand identity and consider whether or not your audience will find it relatable. 

Use the right tools 

Getting into video editing can seem a little daunting, especially if you don’t have much experience. It’s easy to get tricked into purchasing the most expensive professional video editing software only to spend hours upon hours learning how to use it instead of making your video. 

If you’re looking for a video editor that runs in your web browser and makes putting professional-looking videos together as easy as creating a slideshow presentation, we ask you to give Flixier a shot. 

It’s free and it lets you do all the things you would need to make explainer videos. You can do anything from recording voice overs, cutting videos, adding music, motion titles and visual Calls to Action in just a couple of clicks.