The 2024 Tiktok Video SEO Checklist

TikTok - the real trendsetter that dictates how we create, how we consume content and who becomes viral overnight. Such an ominous description may seem scary, but we’re here to help you navigate through what it means to optimize your video content.

The platform’s prowess is a great reason to invest effort into a TikTok SEO strategy. Create original content that aligns with current trends and provides good entertainment or information. Other DOs include using relevant hashtags and engaging with your audience, so you’re one step closer to your content going viral. We get it, that’s a lot of information, so why don’t we dive right into the only TikTok SEO checklist you’ll ever need to optimize your video content?
 

Conduct a well-informed keyword research

• We cannot stress the importance of researching popular and relevant content for your niche enough. Go for specialized tools like Google Trends or AnswerThePublic.  
• TikTok’s search bar is a great tool for identifying what’s hot and the corresponding keywords. Here’s an example of a broad-range keyword versus a long-tail keyword:

 Pick an attractive & keyword-optimized video title

• No TikTok SEO strategy should ever overlook titles. They need to be clear, compelling, concise, and include target keywords or hashtags. 
• You’ve only got 150 characters to capture a viewer’s attention. Use them wisely.
• Remember to keep it original! Pop culture references are always audience favorites.

Craft compelling descriptions & insert keywords naturally

• The 2,200 character limit for TikTok SEO-friendly video descriptions is quite generous, so take advantage of the space to tell an attractive story. 
• Incorporate target keywords or hashtags naturally within the description, and you’re on the right track. 
• CTAs are cool, so don’t be afraid to experiment with them!

Use hashtags smartly

• TikTok is popular for a good reason! Trending challenges have taken the world by storm with the rise of TikTok, and we’ve seen them in the news, on Facebook, and even heard people discussing them in schools. 
• This demonstrates the importance of relevant hashtags that categorize content, improve discoverability, and serve their niche. There is no magic TikTok SEO recipe for success, but keep an eye on what’s trending.
• Aim for around 3 to 5 hashtags per video and you’re good to go.

Optimize your profile, username & bio

• It’s in the name. Go for a catchy username, an interesting profile picture, and a unique bio. 
• TikTok SEO optimization also refers to integrating keywords or hashtags in your bio or, why not, even into your username. 

Create stunning & entertaining, high-quality content

• Dynamism is the one word we come up with when talking about TikTok, so adapt your video editing style while still keeping a personal touch.
• You need to hook viewers within the first couple of seconds to ensure they keep watching your content. 
• While not an obvious TikTok SEO tactic, creating high-quality, engaging, entertaining content, with out-of-the-box editing elements like transitions or effects, will definitely boost your videos.

Don’t hesitate to engage with communities

• Interactive content is a top TikTok SEO tactic. 
• Encourage the audience to like videos, leave comments or share by asking questions and responding to conversations in the comments to boost engagement. 
• You can also become an active member of your niche community by engaging with other TikTok creators.

Try out collaborations

• We think this TikTok SEO strategy deserves a section of its own. Collaborating with other TikTok creators can tap into their audience, by creating an overlap between the communities both parties have built. 
• Besides, it’s always fun to share creativity through duets, stitches or features!

Stay consistent

• We’re pretty sure you didn’t hear it here first, but a reminder never killed a video SEO party. 
• Posting regularly to keep your audience engaged and delighted through a consistent schedule is one TikTok SEO strategy you don’t want to miss out on. 
• People love predictability just as much as they love unpredictable and unique content! It’s all about balance.

Leverage trends and challenges

• We’ve previously mentioned TikTok challenges, so we know you’re no stranger to them. 
• Actively participating in trends and challenges relevant to your content niche is a great TikTok SEO improvement move. 
• Besides, who knows? You might be the one who starts the next worldwide trend ;)

Don’t shy away from experimenting with your content

• All the tips up to now have been leading to this one. Don’t be afraid to try new video styles or formats to see what resonates with your audience. 
• TikTok is a space where originality is celebrated and rewarded, so don’t be shy with that new transition or with creating a preset video effect that only you use.

Dive into analytics and take advantage of insights

• TikTok offers a comprehensive set of built-in analytics. Learn what they mean and constantly monitor them.
• A great TikTok SEO tactic is deconstructing the logic behind what the audience wants. Understand wants and needs and adapt your strategy accordingly.

Bonus section: Give monetization a go

• You might want to consider running TikTok ads to promote your content and expand your audience. Of course, this is not a vital part of TikTok SEO but rather falls under the umbrella of paid video marketing strategies. 
• Another idea is brand collaboration, where you partner with companies for sponsored content or product promotions. User Generated Content (UGC) is on a steadily growing path and is sometimes way more popular than traditional ads, so give it a shot if the opportunity arises.

You’ve made it! Deconstructing and understanding the ramifications of TikTok SEO can be a bit daunting, but following the steps this checklist brings to the table will help you get closer and closer to achieving your digital goals. We’re very glad to have also gathered some expert tips on building an overall Video SEO strategy, alongside the ultimate guides to YouTube SEO and Instagram SEO. Go check them out! 

If you’ve still got questions, we’ve got the answers:

Does SEO work on TikTok?

Yes, SEO techniques can improve the visibility of your TikTok videos, making them more discoverable to users interested in your content.

How do I optimize TikTok videos for SEO?

Follow the checklist for TikTok SEO, focusing on keyword research, video title, description, hashtags, and engagement. Remember to enjoy and make the most out of the creative journey.

How do I boost my TikTok video?

Boosting your TikTok video starts with creating engaging content, using relevant hashtags, and actively engaging with your audience through comments, shares, or video replies. Try being a part of the community.

Can my TikTok go viral?

There is no clear-cut recipe for viral success, but creating high-quality, engaging, and timely content, along with the strategic use of trending hashtags, increases your chances of going viral.

How many hashtags should I use on TikTok?

Aim for 3-5 relevant hashtags per video. The temptation to go overboard by using too many can dilute their effectiveness.

What should I avoid with TikTok SEO content?

Avoid using unrelated or misleading hashtags, overusing hashtags, and creating low-quality or spammy content.

What is the best video length for SEO?

TikTok videos can be up to 3 minutes long, but shorter videos (15-60 seconds) tend to perform better due to TikTok's format. Focus on making bite-sized yet engaging content.

How to start TikTok SEO?

Start by researching keywords, optimizing your video metadata, and creating high-quality, engaging content that resonates with your target audience.

How do you monetize TikTok SEO?

You can monetize TikTok through brand partnerships, sponsored content, running TikTok ads, selling merchandise, or directing viewers to external platforms like YouTube or Patreon for additional revenue streams. Building a substantial following, engagement, and even a community is key to attracting brands and opportunities for monetization.