Using Flixier's tools will increase your audience
Published on September 8, 2021
Are you looking for a way to increase brand awareness and reach more people? In this day and age, video content reigns supreme in the online advertising world, so there’s really no better way to get your name out there than through promo videos.
Now, we know what you’re thinking: creating videos to promote your brand sounds like a big undertaking, especially if you’re a small business. You’re worried about having to hire a video editor, someone to create and animate graphics, a videographer and actors to star in your commercial.
Well, what if we told you that doesn’t have to be the case? These days, a promo video or video ad on Facebook, Instagram or YouTube doesn’t really require an insane level of production, a crazy script or Hollywood level cinematography. It just needs to be short and engaging and have a strong enough CTA that it gets people to visit your website.
In fact, making your own promotional videos is a perfectly feasible undertaking (both in terms of effort as well as time and money spent), especially with the help of an online promo video maker like Flixier.
Below, we’re going to show you some of the ways in which our online video editor can help you create promotional videos for your business in the most efficient way possible:
No video editing experience is required in order to use Flixier
When most people think about getting into video editing, they see themselves spending hours to be able to even make sense of incredibly complex software like Adobe Premiere or Sony Vegas Pro.
With Flixier, we wanted to do things differently and make video creation a lot more easily accessible. That’s why we designed a clean and intuitive interface. The vast majority of the things you do in Flixier can be achieved simply by dragging and dropping, so creating videos with Flixier is as easy as putting together a PowerPoint presentation, even if the final results end up looking like they were put together by a team of professional film editors.
That’s not to say that your options are limited, though! Even if our transitions, graphics and title cards/lower thirds are all pre-animated and easy to add to your video, you can still access the Advanced Options in order to customize and tinker with them to your heart’s content!
Access libraries chock full of customizable graphics and animations
On top of being able to easily do all the editing yourself, you’ll also be able to add animated Calls to Action, Titles cards and lower thirds in order to give your video that professional touch.
Flixier comes with an entire library full of these kinds of assets in order to help you make your videos as visually engaging as possible for your audience. What’s even better is that every asset is customizable, meaning that you can edit the colors, text and font in order to make sure that everything complies with your brand identity guidelines and nothing sticks out like a sore thumb.
Oh, and speaking of brand identity and fonts, we should mention that Flixier is fully integrated with Google Fonts, offering more than 1000 font families for you to choose from when making your videos. And if that still isn’t enough, we also give our users the option to upload their own custom fonts, so there’s no need for you to worry about that!
Make promo videos for YouTube, social media or mobile usage
Depending on where you might want to promote yourself, your video might be viewed on a wide screen desktop computer or mobile device.
That’s why our promo video maker lets you choose from a number of different Aspect Ratios optimized for each of these scenarios and makes it easy for you to switch between them on the fly in order to ensure that your videos are easily watchable on any device!
Don’t waste money on video shoots
Along with animated titles and Calls to Action, Flixier also offers integrated libraries of stock videos, images and music. This gives you easy access to professionally shot footage that you can use in your promo video and lets you save hundreds if not thousands of dollars on expensive video shoots.
All you need to do is open up the Stock tab, enter and keyword, look for the best video and drag it over to the Timeline.
Work solo or with a team
If you want to work on videos together with your team, you can do that Easily using Flixier! Our software offers plenty of online collaboration features to allow you to work together with others remotely!
For starters, you can share projects and libraries with your team. This lets them access those assets or projects from their Flixier dashboard, eliminating the need to have large project files and media assets taking up space on your computer or cloud storage service.
We also have a very fast and easy to use preview system! If you want to ask for feedback from a teammate or client, all you have to do is generate a Preview link and send it to them! They’ll be able to view the entire project without having to download anything to their computer, as well as leave time-stamped comments to provide precise feedback.
Generating a Preview link takes seconds and doesn’t require any rendering either, allowing you to send preview links back and forth easily while you work!
Create videos from any computer
Lastly, one of the best things about Flixier is it doesn’t require a powerful video editing workstation in order to run. Our software is cloud-powered and browser-based, meaning you can access it from any computer without having to download or install anything.
All of the hard work is done on our servers, which ensures that Flixier will run smoothly on anything from a brand new Mac, to an old Windows laptop or even a budget Chromebook. Your videos will always be rendered and ready for publishing in 3 minutes or less thanks to our cloud-based rendering technology!
So, are you ready to start promoting your business? Create a free Flixier account and make some promo videos to help you get the word out!
About the author
Dan Gabriel ApetreiDan is passionate about all things tech. He’s always curious about how things work and enjoys writing in-depth guides to help people on their content creation journey.