Best Image to Video AI Tools - Turn Photos Into Videos with AI
Published on May 19, 2025

In 2024, creating a video from scratch made us feel like our creative spirits were crushed with each cut or trimming. It was quite painful, extremely slow, and packed with all sorts of video-related hurdles that we had to google. Everyone started with a brilliant idea, then needed some awesome visuals, plus hours or days of editing and just enough patience to power through it all. So, it's no surprise that many of our vibey projects ended up in the "maybe later" pile.
Luckily, in 2025, AI superpowers have entered the online creative scene. Creators, no matter their niche, finally got the extra needed creation boost. Turning a single static image into a full video? Yes, it's finally doable, and it’s easier and honestly more fun. So, we went web searching and firsthand testing for the powerful AI tools out there to make it possible to animate still images, and we found a whole new world of possibilities.
Creative AI Shortcuts for Everyone and Every Idea
From smartphone apps that instantly animate photos into lifelike scenes to online platforms that spin up full video stories within a few clicks and tweaks, there's no shortage of innovation when it comes to these tools.
Looking to create your next viral social post in seconds? Perhaps building branded videos? Or searching for new ways to tell your story? There are many studies of the application of AI in image design, and image animation is by far the most interesting one. Well, these tools can turn any idea to spit at them into scroll-stopping visuals, and in record time.
After hands-on testing, here is the ultimate worth trying list of the best image-to-video tools. Anyone creating all sorts of online content should have these on their radar, and this guide bookmarked.
What Is an Image to Video AI Tool?
Every image-to-video tool out there uses artificial intelligence to transform static images into dynamic videos. All you have to do is upload your image or images, and the tool brings it to life, adding motion, transitions, animations, background music, or even realistic voiceovers.
They even use AI to fill the missing frames in order to create natural-flowing movements.
Forget starting with live footage or overly used stock clips. These AI-fueled platforms are particularly important because they are completely changing the way marketers, creators, educators, and even businesses produce video content. AI’s core functionality is that it can craft animated and vibrant scenes from still objects, landscapes, faces, or colors.
Need a quick slideshow or a cinematic sequence? Perhaps, a 3D motion effect? There's definitely an AI image-to-video tool that can handle it all with minimal effort on your part.
Plus, they are becoming incredibly popular due to inexistent technical barriers. Basically, anyone with a handful of photos and a creative idea can generate professional-grade videos with just a few clicks, sometimes even from their smartphone. No graphic design or video editing is involved in the creative process.
How It Actually Animates Images
At first glance, it might look quite simple, but behind these tools are deep learning algorithms, computer vision, and natural language processing(NLP). Here's how it all comes in motion:
- Image Analysis: First, the AI tool will analyze your uploaded photo(s), and work on identifying the key subjects, textures, lighting, and photo composition.
- Scene Generation: The next step is deciding how to animate an image based on its content. This might include zoom effects, panning, adding dynamic background, or simulating environment changes like weather or light shifts.
- Transitions and Timing: AI also adds and arranges transitions between multiple photos or frames and chooses the best-fitted style to get that natural flow.
- Enhancements: At this point, the AI tool might suggest or automatically add background music, sound effects, text overlays, voice narrations, or other special effects.
- Rendering: The final step, after everything is set, is to stitch all the elements above into a smooth, cohesive video, ready to be shared or further tweaked if you want.
There are several advanced tools, like Flixier, that allow you to input a detailed prompt or ready-to-use script, and build an entire video around your image.
Benefits of Using AI Instead of Manual Editing
As the need to ensure consistent content posting, it's not just about saving time or having the right editing skills. When you switch from manually shooting and editing your video or photos to AI-powered image-to-video tools, it’s like wind beneath your wings. It's more about:
- Speed and Efficiency: What used to take you hours or maybe even days with an old-schooled editing workflow now takes you minutes. No more dealing with cropping, transitions, effect matching, or chroma keys.
- Accessibility for Everyone: Forget Adobe Premier or Final Cut Pro along with your expert-level editing experience. These tools deliver professional-grade videos, no matter if you're a beginner or professional.
- Cost Savings: Hiring professional editors or purchasing costly premium editing software for a 2 minute Instagram Reel? That’s no longer necessary. On the contrary – these AI tools offer quite affordable plans, and some even come with free basic versions.
- Creative Enhancement: With so many trends to keep up with, AI can suggest artistic choices, even viral ones, that one might not have considered. From smooth transitions, to color grading, or backgrounds that build the mood perfectly.
- Consistency: Finally, brands and creators can easily keep up with the high demand and have these image-to video software to produce large volumes of video content while keeping the same quality, format, and style across videos.
- Scalability: With AI on your speed dial, you can craft multiple videos for different campaigns, social media, or ads without stretching your resources thin, and even create better content.
- Innovation: Probably most overlooked but definitely the most important as we like to think, is that AI tools can add 3D effects, motion parallax, or automated storytelling. Creating content that looks futuristic and highly engaging? Where do we sign up?
AI tools are not making video creation easy. It makes it smarter, more imaginative, and way more accessible.
Best Image to Video AI Tools
Invideo AI
Source: Invideo AI
Overview
Invideo AI has emerged as one of the most straightforward and powerful platforms for converting images into professional-grade videos. Whether you own a small business or are a content creator, Invideo AI takes away the heavy lifting of the actual video editing. All you have to do is upload your images into the software and input a text prompt or description. The tool generates automatically a compelling video that feels professional and engaging.
Just like other AI-powered tools, it analyzes your content using artificial intelligence. Then suggests suitable templates, applies fitted transitions, and even recommends background music. It's designed for efficiency and creativity, allowing anyone to produce high-quality videos without a steep learning curve.
Key Features:
Text-to-Video Creation: One of Invideo AI's standout features is the ability to take simple text prompts and turn them into full-fledged videos, making the process quite intuitive.
Templates Variety: You can choose from thousands of professionally designed templates that match different niches. From marketing to education, entertainment, and more, you’ll definitely find one ready-to-use template suited for you.
Rich Stock Library Access: Easy access millions of royalty-free images, video clips, and music tracks directly within the dashboard.
Multi-language Support: The ability to create videos for your audiences across different languages and regions makes it incredibly powerful and a go-to tool for many creators.
Instant Video Edits: Real-time editing tools allow you to tweak, fine-tune, and preview your video as you build on it.
Pricing
Free Plan: Basic features with watermarks and limited exports(4 exports/wk with video logo).
Plus Plan: $28/month with better access to more templates, exports, and branding options.
Max Plan: $48/month. This monthly plan unlocks a full media library, advanced editing features, and priority support.
Cutout Pro
Source: Cutout Pro
Overview
Cutout Pro is more than just an image-to-video converter. It's an all-in-one AI editing powerhouse. If initially gained attention for its amazing AI background removal tool, Cutout Pro now offers an impressive range of editing features. These tools include image enhancement, photo animation, and automated video creation.
When it comes to converting images into videos, Cutout Pro uses deep learning models to add dynamic transitions, motion effects, and background enhancements to make static images feel alive. It's a go-to solution for any e-commerce businesses, photographers of all types, and marketers who are looking to elevate their visual content with minimal effort.
Key Features
Background Removal: It eliminates backgrounds from your photos in seconds without losing the fine details like hair or transparent objects.
Photo Enhancer: This is best for when you need to instantly upscale old or low-resolution images to HD quality.
Image-to-Video Animator: Are you looking to animate your images with smooth panning, zooming, and transition effects? This is the tool for you.
Batch Processing: This feature will save you a lot of time if you need to edit multiple images simultaneously.
Customization: From adjusting animation speed to adding filters or inserting text overlays, you can customize your content to match your branding.
Pricing
Free Account: This tier includes 5 free credits, making it ideal for light users testing the platform.
Credit Packages: You can buy credits starting at $9.90 for 100 credits, with larger bundles offering better value.
Cutout Pro is ideal for when you need occasional but extremely high-quality animated videos from photos without committing to a monthly or yearly subscription.
Getimg.ai
Source: Getimg.ai
Overview
Getimg.ai is making waves as a multi-talented AI creation suite that handles both images and videos. While it's widely acclaimed for its AI-generated art from text prompts, its image-to-video feature is particularly handy for people looking for a fast and creative way to animate their still photos.
The photo to video AI tool uses smart algorithms to spot focal points within each image or photo. Then, it applies movement, zooms, even smooth transitions, and stylistic effects to give your video a professional flair. Aside from that, its batch-processing feature allows you to animate multiple images at once. This is perfect for your social media content strategies.
Key Features
Text-to-Image Generation: This tool works best when you need to put together beautiful artwork using simple prompts.
Image Animation: You can turn your static photos into videos with dynamic movement patterns and special effects.
Batch Generation: It allows you to animate multiple images simultaneously. This saves you loads of manual work.
Flexible Export Options: You can download your videos in different formats and resolutions. This is perfect for when you need to share them on different platforms, each with its requirements.
Pricing
Free Plan: Offers 100 monthly credits for light usage, but no video-generating feature, only images.
Basic Plan: $11/month that provides 3,000 credits, which includes image and video generations, model training, and lossless image format.
Starter Plan: $26/month includes 12,000 credits. This is suitable for professional creators or businesses that need commercial usage rights and faster generations.
If you're looking for an image to video AI tool that offers creative flexibility and stunning visual output, Getimg.ai is definitely worth exploring.
Vidnoz
Source: Vidnoz
Overview
Vidnoz has carved out a niche for itself by offering 100% free, watermark-free AI video creation tools. It's designed for users who need to animate photos or are looking to create talking avatars without any technical know-how up their sleeve.
With a few simple steps and clicks, like uploading an image and selecting an animation template, anyone can generate engaging video content ready for social media, YouTube, or your website. The platform's simplicity and zero-cost approach make it incredibly popular among beginners, students, and small business owners.
Key Features
Instant Image-to-Video: Simply upload an image(or images), and Vidnoz automatically adds motion, background effects, and music.
AI Talking Avatars: You can animate your photo into a realistic talking avatar with synced lip movements.
Template Library: Choose from dozens of prebuilt video styles that are optimized for different industries and purposes.
No Watermarks: Unlike most free tools on the web, your videos come out clean with no branding and no strings attached.
Free and Paid Versions: Most basic features are free, but paid upgrades are available for advanced options like better resolution, multiple avatars, team collaboration, and more and voice cloning.
Pricing
Free Plan: It offers 3 minutes/day for video generation, over 1000 templates to choose from, and one avatar.
Premium Upgrades: Available for advanced customizations and avatar creation tools(price varies).
Vidnoz might be the perfect starting point if you're dipping your toes into image-to-video creation without wanting to spend a dime just testing.
Vidu
Source: Vidu
Overview
Vidu is a next-generation AI tool that can take your images and turn them into short, cinematic videos with just a few clicks. Built on advanced diffusion and vision models, Vidu lets users animate photos into vivid video clips incorporating realistic motion, dynamic camera angles, and scene transitions as well. The platform is especially useful for creators, designers, and marketers looking to produce engaging content, all with minimal effort.
Key Features
Image-to-Video Animation: You can easily turn any static image into dynamic, AI-animated video clips.
Prompt-Based Editing: Input your text to guide the video's content, motion, and style.
Style Control: The tools allow you to customize outputs with stylistic preferences, such as anime style, realism, or cinematic flair.
Object and Character Consistency: It maintains consistent subjects across various scenes or related videos using reference images.
Advanced Parameters: The best part of this tool lies in the ability to choose motion types, length, camera paths, and more.
Rapid Processing: It can generate 3–5-second video clips in under a minute.
Pricing
Vidu currently offers a free plan; their Standards plan starts at 8/month for 8s video generation, commercial use, and the possibility of downloading it without a watermark.
Vidu is perfect for users seeking a creative, visual-first AI that transforms static inputs into mini-cinematic experiences, all through a fast and intuitive interface.
Canva
Source: Canva
Overview
Canva is the most powerful multimedia platform that almost everyone activating online has heard about or used at least once in their online life. It now includes the ability to turn photos into videos with the power of AI. Canva's image-to-video functionality is particularly appealing because it blends ease of use with creative flexibility. Even if you've never edited a video before, Canva makes it feel like second nature.
Whether you're creating an Instagram Reel, YouTube intro, or a slideshow for a pitch, Canva allows you to upload your images, pick a template, and apply animations and transitions in a few clicks. What really sets Canva apart is its ecosystem. You can design thumbnails, graphics, and presentations, then immediately convert them into videos, all in one dashboard.
Key Features
Drag-and-Drop Video Editor: No learning curve, just drag images into place, choose your effects, and you're ready to go.
Pre-Designed Templates: It features a vast collection of animated video templates, each optimized for various platforms and purposes.
Music and Voiceover: Add background music or upload your own voiceovers for a personal touch.
Brand Kit Integration: Keep your videos consistent with logos, fonts, and brand colors saved to your Canva account.
Collaboration Tools: Work with your team in real time on shared projects.
Pricing
Free Plan: Includes limited access to images, templates, and basic video features.
Pro Plan: $120/year for an individual, including full access to premium assets, templates, and cloud storage.
If you're already a Canva user or looking for an all-in-one design and video platform, Canva is one of the most accessible tools for image-to-video creation.
Deevid.ai
Source: Deevid.ai
Overview
Deevid.ai is mainly focused on automating video creation from multiple types of content inputs, such as text, images, and even existing video clips. This AI-powered tool targets users who need professional-quality results without diving deep into video timelines and editing software. It's perfect for businesses, educators, and content creators skimming for an easy way to generate informative or ad videos.
The beauty of Deevid.ai lies in its adaptability. If you upload a few of your images and feed the system a basic idea. Then, the AI generates a compelling video sequence for you. That's it! It uses advanced video templates and stylistic themes to give your content a polished look, even if you only spent minutes creating it.
Key Features
Image and Text-to-Video: Mix different images with text inputs to create narration-driven videos.
Quick Styling Tools: Choose from professional layouts and themes to instantly style your video.
Multi-format Export: Download videos in various formats suitable for YouTube, social, or web embeds.
Business-Focused Features: Designed for explainer videos, product showcases, and marketing content.
Video Customization: It allows you to add subtitles, transitions, animations, and music in seconds.
Pricing
Free Trial: Test the platform with limited export capabilities.
Custom Plans: Pricing ranges from $10/month up to $119/month, depending on feature needs and usage.
Deevid.ai is perfect for anyone looking to turn static visuals into presentation-worthy videos without diving into the weeds of complex video editing software.
Luma Labs – Dream Machine
Source: Luma Labs
Overview
Luma Labs' "Dream Machine" is probably one of the most innovative tools on this list(there is another one, but we'll get to it soon). While not a traditional image-to-video editor, its AI model is designed to take text prompts and now static images and generate 4-second video clips that feel cinematic and quite surreal. The magic of this tool is the deep learning and generative modeling that create smooth motion and realistic effects, ideal for storytelling, concept art, or creative social posts.
It stands out by focusing on realism and movement physics. So, if you input a photo of a car, the AI might animate it driving off into the horizon. It's experimental, yes, but also groundbreaking in what it achieves with minimal input.
Key Features
Text & Image Input: It can generate videos by combining photos with short descriptive prompts.
Advanced AI Motion: Adds believable movement based on scene context and real-world physics.
Visual Style Control: Allows users to choose from artistic or photorealistic outputs.
Web & Mobile Access: Available both as a web app and on the iOS platform.
Pricing
Free Plan has limited usage to image alone, with non-commercial use.
Lite Plan is $9.99/month with limited usage for images and videos.
Plus and Unlimited Plan offers 1080 images and 720p & 1080p videos with high priority processing and commercial use allowed, and of course, no watermarks.
This tool is extremely useful if you're an artist, storyteller, or social media creator looking to push the creative envelope. Luma Labs offers something truly different and powerful. But it’s not the only one!
Oldphoto.ai
Source: Oldphoto.ai
Overview
Oldphoto.ai specializes in animating vintage or personal old photos, making it a unique offering in the AI video world. It uses facial recognition and deep motion models to transform a still portrait into a moving video. Brings back smiles, eye blinks, and subtle expressions to life. It's emotional, nostalgic, and incredibly useful for heritage projects, documentaries, or even heartfelt family surprises.
If there’s something to be said about this tool is that it is surprisingly easy to use. Just upload a photo, choose the style or type of animation, and within moments, the image animates naturally. You can even combine multiple animated photos into a single video reel.
Key Features
Photo Restoration & Animation: Bring old photos back to life and animate facial expressions.
3D Parallax & Movement: Add camera motion to 2D photos for a dynamic video effect.
Commercial Licenses: Use your videos for business, presentations, or marketing.
Cloud Storage & Management: Store and organize your content in a secure workspace.
Pricing
Basic Plan: $15.90/month for 20 credits.
Max Plan: $29.90/month for 100 credits.
Pro Max Plan: $59.90/month for 300 credits.
That being said, Oldphoto.ai is a heartwarming choice for anyone who wants to see a loved one's image come alive or restore old memories with a modern touch.
TokkingHeads
Source: TokkingHeads
Overview
TokkingHeads takes a fun, quirky approach to image-to-video conversion by animating faces(anyone’s face, real or animated) into lively, expressive avatars. It works incredibly well for entertainment, social media, or marketing scenarios where personality and humor matter most.
Upload a headshot, choose a preset motion, or upload an audio clip. Then, the tool animates your character accordingly. It's widely used by meme creators, Twitch streamers, YouTubers, and even educators for light-hearted instructional videos.
Key Features
Realistic Facial Motion: It syncs facial movements to voice or audio clips for high-impact animations.
Prebuilt Gestures and Reactions: Make avatars smile, sing, frown, or dance.
Audio Sync: Match voice input with lip sync and emotion.
GIF & Video Output: Export animations as shareable videos or GIFs.
Pricing
Early Supporter Rookie: $12.99/month for full access and 3-day free trial.
Early Supporter Ninja: $22.99/month with up to 250 no-watermark low-resolution downloads and 25 no-watermark high-resolution downloads
Early Supporter Vistuoso: $49.99/month with unlimited no-watermark low-resolution downloads and 100 no-watermark high-resolution downloads.
If your goal is engagement, fun, or viral potential, TokkingHeads turns static selfies into expressive, share-worthy video content in seconds.
Animated Drawings by Meta
Source: Animated Drawings
Overview
Animated Drawings is a creative AI tool from Meta that rethinks your static sketches or character drawings and turns them into fun and interactive animations. Aimed at kids, educators, and hobbyists, this web-based platform lets users upload a hand-drawn character, outline it, and watch as it waves, dances, or moves across the screen in seconds. It’s your sidekick that it's part fun, part educational, plus it's entirely accessible without any downloads or design expertise.
Key Features
Sketch Animation: You can essentially animate drawings with a range of prebuilt movement templates like waving, walking, or even have them dancing.
Privacy-Friendly: Designed for anonymous use with no login or data retention required.
Web-Based Tool: Works instantly in your browser with drag-and-drop functionality.
Educational Value: A great AI tool that encourages children to explore animation concepts through playful creativity.
Animated Drawings is perfect if you're looking for a fun, low-barrier way to animate a child's drawing or bring a sketch to life without needing any editing skills.
Flixier AI Image to Video
Source: Flixier
Overview
Flixier stands out in the crowded AI video market as one of the most complete, powerful, and accessible image-to-video tools available today offering the best alternative path for all content needs. Designed with both beginners and professionals in mind, Flixier allows you to turn any photo into a captivating video with cinematic motion, smart effects, and detailed customizations.
While weighing your options, you should know that Flixier’s AI image generator from video goes beyond basic animation by integrating voiceovers, music, transitions, and deep editing capabilities. All from your browser.
Flixier doesn't just animate an image. It turns it into a full production. That's why it's trusted by creators and businesses and why it ranks above many similar tools in this space.
Key Features
Prompt-Based Animation: Just upload an image and describe the desired movement (zoom, pan, animation). Flixier handles the rest.
Integrated Video Editor: Access a full-featured video editor post-animation to refine, trim, add text, or include voiceovers.
AI Voice Cloning & TTS: Use built-in voice generators or clone your voice to narrate videos.
B-Roll & Product Video Creation: Easily turn static images into e-commerce videos or social content with camera motion and effects.
Stock Media & Subtitles: Enhance your video with stock footage, music, and automatically generated subtitles in multiple languages.
Why Flixier Beats the Competition
- No Installation Required: Entirely web-based, with no software downloads needed.
- Professional Grade but also Beginner Friendly: Whether you're a YouTuber, educator, or business, the workflow adapts to your needs.
- All-in-One Toolkit: Unlike niche tools (like Vidu or Dream Machine) that focus just on short clips, Flixier lets you create and edit entire video projects.
- Hybrid approach: It can generate entire videos from your photos, but you can also do manual edits for more sleek results.
- Free to Try: No account is needed to generate up to five videos per month.
If you're looking for the most well-rounded, robust solution to turn images into professional-quality videos, Flixier's AI image-to-video tool is the best choice available today.
Key features to look for in image-to-video AI tools
It's not always about aesthetics when it comes to picking the right image for a video generator. The creative flow, your technical needs, and even your budget should fit the tool you're going for or the other way around.
Here's what you should consider:
Ease of use and interface
This is a no-brainer, no matter if you're creating social media posts or branding content: if you need manuals to get the hang of it instead of actually creating, that's a big NO.
A clean, intuitive interface with prompt-based controls will enrich your creative experience rather than kill it.
Take, for example, Flixier or Canva, which simply shines in this department. Instead of technical jargon, you get visual editors, guided templates, and smart defaults. They simply ease your work with no cut on quality, even if you don't have any prior experience.
But simplicity without speed is nothing. AI tools that lag, crash, or have complex render settings will simply slow you down. Tools like Flixier perfectly balance accessibility with powerful features, so as your needs evolve, so do the features.
Output quality and resolution
Let's be honest: even with the smoothest "upload-generate" workflow, your video is only as good as its final output. Now, we're talking resolution and visual fidelity, which lies heavily in going for a specific AI tool.
Top-tier tools like Dream Machine by Luma Labs and Flixier can produce high-resolution video clips with realistic motion and detail. These tools can simulate real camera work, aiming for that cinematic feel.
But here's another thing to consider: compression. Some tools reduce the file size for faster sharing, but that usually comes at the cost of quality. So, make sure you have the option to export in the best format possible
Animation & transition styles
Now, here's where the magic happens. Each tool analyzes and then decides how your image "moves." You can zoom it with energy, pan it gently across a specific landscape, or add a touch of depth with fades.
Does your tool allow you to control how motion plays out? Either through text prompts or customizable editing settings, it should allow you to add transitions, adjust pace and timing, generate voiceovers, or add sound effects. Some advanced editors, like Flixier, come with a powerful built-in video editor that lets you customize your generated video as you wish.
It even offers you animation presets that you can customize. With that level of control, you can customize your videos to the intended vibe, brand tone, mood, or story.
Voiceover or music integration
A video without sound might do the job but will definitely miss something. It might be voice narration, music that sets the tone, or sound effects to grab attention, but audio will only elevate your image-to-video content from M.O.S to brilliant masterpiece.
A tool packed with text-to-speech, voice cloning, and stock music integration allows you to narrate your own story, add background tunes, or perhaps even sync lip movements with the subject. Imagine all that in one single platform.
Go for a tool that features:
- Multiple audio tracks
- Background music layering
- Text-to-speech with realistic voices
- Direct recording your voice and cloning capabilities
Sounds sell emotions; they connect with your audience and keep them engaged. Make sure your picture-to-video sounds as intended.
Pricing and free plans
We know no one really wants to break the bank just to experiment with creative ideas. So, pricing flexibility weighs heavy when considering choosing an AI image-to-video tool. Luckily, many platforms offer free plans and even business plans. This way, anyone can test the waters before committing.
When comparing tools, ask yourself:
- Does the free plan include watermark-free exports?
- What are the monthly credit limits or image generations?
- Are subscriptions monthly, annual, or just credit-based?
Price matters, but so does value. A $23/month plan with high-quality exports, voiceover support, audio translations, or animation customization might serve you better than a free plan that only limits your creativity.
The Future is Moving, So Should Your Images
Static doesn't sell anymore. Movement, however, tells a story and captures a scroll-happy thumb. And it actually converts. For that, you need these image-to-video AI tools as your game-changing tools.
We've tested many tools, and some felt like they worked with us, while others felt like they worked against us. These tools that we've mentioned are fast, fluid, and full of potential.
Flixier, in particular, deserves the spotlight. It's a tool that doesn't simply animate an image; it produces a video. Plus, it comes packed with real editing tools, seamless voiceover integration, and export-ready quality.
So, what should you do now?
Test. Start small. Pick a tool and play with a photo. Turn it into a reel. Add some music. Post it. Then, see the reactions.
These tools don't take away your creativity. They actually give you more time to be creative. And that's the real win here—not automation or tricks, but tools that give you the freedom to focus on what matters: your message.
Andreea is always ready to take you through the latest news, tips, and guidelines on video editing. A consumer of too much (latest) information and a notorious overthinker, she's a wearer of many hats and a master of some.

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