How to Promote Your Fitness Video Blog
Fitness video bloggers are in a unique position to help others get fit. They have insider knowledge, they know what works, and they're typically good at sharing their stories. It's a great way to build an audience—but it also means you need to stand out from the crowd.
If you are looking for ways to promote your fitness YouTube channel and make use of video editing tools, this article is for you!
Why Should You Promote Your Fitness Videos?
If you are a workout instructor, personal trainer, or fitness expert, starting a fitness YouTube channel should be at the top of your to-do list. A fitness YouTube channel, when correctly set up, may help increase your impact in the health and wellness business.
A fitness YouTube vlog can also help you build your following. With over 2 billion active viewers on YouTube each month, a personal trainer YouTube channel may provide you with access to a large audience.
Another incentive to start a YouTube fitness vlog is that it will dramatically increase brand recognition. And if your channel has a sizable audience, you can simply monetize it through several different ways such as sponsored content, reviews, advertisements, and lead generation, to name a few.
Tips and Tricks on How to Promote Your Gym Video Content
Yet, it’s clear: you need to drive awareness about your fitness YouTube channel. So, what exactly do you need to do to promote your fitness videos to your relevant audience?
For your time’s effectiveness, we have put together a list of actions you need to take in order to develop and improve your fitness YouTube promotion strategy:
Create Diverse Fitness Video Content
The more videos you make, the better. If you run a written fitness blog or social media page, you should promote your content on YouTube. The more subscribers and views you have on YouTube, the more likely people will find your blog through Google searches. You can also use this strategy to improve the ranking of existing videos in search engines such as Google and Bing by adding keywords to them in the text or tags section of their metadata.
Some potential YouTube vlog channel ideas include fitness and diet education, YouTube bodybuilding workout videos, exercise techniques, healthy recipes, fitness challenges, product reviews, and interviews, among others.
To make sure that people are interested in what they see when they watch your videos, we have some tips on how to make a workout video:
- Make sure you have a good camera and use a good video editor so that your video quality is good enough for someone to want to click on it while browsing YouTube's homepage or while scrolling through their personalized recommendations feed (which can be found under "Up Next" at the bottom of any page).
- Create multiple types of content: workout videos, testimonial videos from your customers, tips and tricks on how to improve your gym routine, etc.
Share Your Insider Knowledge
This is where you can really stand out from the crowd. If you’re blogging about fitness and helping people get in shape, then share your knowledge! Obviously, this means giving advice on things like weight loss, quality equipment or exercising. But it also means sharing personal stories of how you overcame obstacles or even just highlighting some key points that might allow readers to relate their own experiences to yours. Open your fitness video market and let your imagination run wild!
If you have a very specific area of expertise—say, yoga—then showcase what makes those exercises so great! You could do an entire video about different poses and explain why they’re beneficial; another option would be showing off some photos (or videos!) of celebrities who practice yoga regularly; maybe even share some insider information on which studios are worth checking out near your home city (and which ones aren’t!).
Engage with Your Audience
Creating and editing YouTube videos is not enough to promote your content. Why?
YouTube is, among other things, a social networking site. And just like other social media platforms, it requires you to interact with your target audience. As a result, simply producing high-quality video material on your fitness YouTube channel may not be enough to build your channel. You need to always keep in touch with your audience. Here are some tips and tricks for community engagement:
- Respond to comments and questions. If you get a lot of comments on your fitness blog, it's important to respond to them. You can do this by thanking people for their input, asking them questions in return, or even just acknowledging their comment with the "like" button in the live chat feature on YouTube (if you have one).
- Ask for feedback and advice. One way to engage with your audience is by asking them what they think about certain topics related to fitness—for example: Are there particular types of exercise that are more useful than others? What kind of diet helped them lose weight? In order not only to receive ideas from other people but also give them some insight into how you think about these things as well.
- Invite your audience members' participation in the conversation itself! By having an open dialogue between everyone who watches your videos (not just yourself), everyone will feel involved in the community—and thus more likely come back again whenever something new comes out!
Find Out What Makes You Unique and Lean Into It
The best way to promote your fitness blog on YouTube is by being yourself and showing off your unique personality. You don't want to be disingenuous! There's no reason to try and hide who you are or what makes your channel unique. When it comes down to it, people want genuine content—not glossy veneers.
So how do you make sure that everything you're putting out there is authentic? Follow these simple steps:
- Figure out why people would want to watch/read/listen to your stuff over everyone else's. Is it because they love learning about nutrition? Do they think exercise is boring, but find humor in the idea of shaping up? Or do they just need a motivational boost when their willpower runs out? Whatever the answer, take note of what differentiates you from other bloggers or podcasters (and then write about this).
- Identify what makes YOU unique as an individual—and then lean into those qualities! Maybe one thing that sets YOU apart from other fitness experts is that YOU have personal connections with all sorts of nutritionists. You could try to organize a live stream with your connections and make the most out of this.
Tell Stories and Make Them Relatable
The best thing about stories is that they are relatable. People like to hear about other people's experiences because they can relate to them, even if the situations are different. If your stories are too specific, you run the risk of losing your audience and making them feel left out. Try to make your anecdotes relatable by using a combination of universal themes and personal experiences.
For example, let's say you want to write an article about how you learned how to cook healthy meals on a budget while in college. Instead of just talking about what foods were affordable for you at the time, try using more specific examples like "I used canned tuna in my salads instead of fresh mozzarella balls." This makes it easier for readers who may not be familiar with certain foods or brands will still understand what they should be looking out for when they're grocery shopping themselves!
Show Your Personality in Everything You Do
It's important to show your personality in everything you do. You want people to relate and connect with you, so don't be afraid to let your true self shine through your content. Be funny, be relatable and most importantly—be entertaining!
When creating content for YouTube (or any social media platform), it's important that you're creating content for the right audience. If you're posting workout videos on YouTube and targeting a female audience of 20-30 year olds who enjoy exercise and sports, make sure that is the type of video that you are making!
For example: A male fitness blogger might post a funny video about how he has trouble finding clothes at stores because he's tall and muscular. This would likely resonate with his target audience of men that happen to be in the same position.
Keep Workout Videos Short, But Not Too Short
You want to keep videos short, but not too short.
The most important thing is to be short and to the point. Don't go into too much detail in the first video, as you want to leave plenty of room for viewers to ask questions or offer their own tips. Don't be afraid to repeat yourself, and don't be afraid to go off topic—people who are searching for fitness advice may not know anything about your specific sport (or they might just be looking for some general health tips). You can also make things more interesting by being funny!
When it comes to establishing and promoting a YouTube channel, consistency is essential. To that purpose, you should publish at least one to two videos every week. You should also stick to a consistent publishing schedule.
For example, if you publish a video this week around midday, you should likewise post the video next week at the same time. It's also a good idea to keep your subscribers updated on when they can expect a new video.
Are You Ready to Promote Your YouTube Channel?
We’re confident that you can use these tips to turn your fitness blog into a successful YouTube channel. If you’re not sure where to start, try making some short videos to get yourself familiar with the process. Then, once you feel more comfortable sharing your thoughts on camera, move on up in length!
Once again: don’t rush it! It takes time for things like this to take off, but if you keep working hard and doing what makes sense for your audience—even if that means making mistakes along the way—we know that one day soon enough everyone will be watching (or reading) what you have to say about their health.
If you need more help in editing your fitness videos, don’t forget to take a look at our very own Flixier YouTube channel!