How to turn blog posts into Video Tutorials using AI

Why repurpose blog posts into video tutorials? 

Over the past few years, it’s become more apparent than ever that when it comes to online content, video is king. US adults were spending three hours and 38 minutes daily watching digital videos back in 2023, and since then, that number has only increased. 

While written content still has its advantages – especially when it comes to lengthy tutorials and step-by-step guides like this one – it’s clear that offering a video version of your content can help both you and your readers: 

Expand your reach on social media

Currently, YouTube and TikTok are two of the leading online video platforms (and two of the 10 most visited websites in the Western world). Social media platforms like Facebook and Instagram are also following suit and pivoting more and more towards video content. 

The math is simple: people love their social media platforms, and social media platforms love showing people videos. That means that videos are the best way to reach people on social media. 

Improve your SEO performance

Years ago, it used to be that written content was the main way to ensure that your website shows up in the search results, while videos were relegated to YouTube and other video-centric platforms. However, that is no longer the case. 

Nowadays, YouTube videos show up in the search results alongside articles and blog posts, oftentimes even surpassing them and taking the first positions. This means that turning your blog post into a video could help you rank higher in search results, and even allow you to double-dip, with both the video and the article showing up on the first page. 

Appeal to visual learners 

It’s no secret that some people prefer a visual support when learning how to do something new. Appealing to visual learners can make your tutorials more accessible to people with ADHD, as well as help your message reach more people. 

Squeeze more value out of existing content 

If you have already gone through the effort of writing a great tutorial, why not get more value out of it by turning it into a great video? With the writing already done by you and the AI there to help with the rest, turning your blog post into a video tutorial takes only a few minutes, but the rewards can be massive. 

Step-by-step: How to turn blog posts into video tutorials using AI

Step 1: Select the right blog post 

Any piece of content, whether AI-generated or not, requires a little bit of planning in order to be successful. Here are some of the things you’ll want to take into consideration when deciding to turn your blog post into a video tutorial: 

Check to see if there are videos ranking on Google for that particular keyword 

You don’t necessarily need to use fancy SEO tools in order to do this: just look up the main keyword for your blog post and see if there are any videos being suggested on the first page. 

If videos are ranking highly, that means that people might prefer to watch clips on the topic instead of reading a written tutorial. Or at least Google thinks they do. 

If no videos are ranking, that could mean that people prefer written guides, but it can also represent an opening for your video to rank high with no competition. Go on YouTube to see if there are any videos on the topic, and see if they’re actually helpful. This could be your chance to do better. 

Consider the type of footage you would need for your tutorial

Before deciding which blog post to turn into a video tutorial, consider the footage you would need in order to create a good video. The more generic your topic is, the easier it would be for an AI tool to find the right stock footage or generate relevant videos, which would mean less work on your part. 

If your guide is something very specific, like a DIY electronics tutorial, that might mean that you have to record your own footage to use in your videos (don’t worry, you can still automate the script, voiceover, and subtitles!) 

Screen recordings for a software tutorial would also be pretty difficult or impossible to generate with AI, but on the other hand, recording your screen is a lot easier than recording actual videos.

Step 2: Summarize or break down the content 

After you choose an article, the next step would be to break it down into the essentials. The attention economy is fierce, and if people zone out or click off at any point during your video, the algorithms won’t like it. 
Luckily, the free version of ChatGPT can now visit links, and it can help you summarize your article pretty easily. Here’s an example:

We used our guide on how to write better AI image prompts as an example, and in just a few seconds, ChatGPT was able to cut through the fat and break it down into 7 simple steps: 

Now that we have the backbone of our tutorial, it’s time to move on to the next step!
 

Step 3: Write or generate a video script using AI 

When it comes to creating a script for your video, most of the work was obviously already done by you when writing your article. However, written content doesn’t always translate perfectly into videos, so you might want to use AI to help you turn your blog post into a good script. 

PRO TIP: Don’t settle for the first draft! As you can see in that last reply, ChatGPT can also help you come up with hooks and generate scripts that are tailored for specific platforms, so give it as much information as you can and don’t be afraid to ask it to try again until it gets it right! 
 

Step 4: Use AI tools to create the visuals (optional) 

The reason we labeled this step as optional is that, like we mentioned earlier, AI can’t generate every type of footage, so if you need hyper-specific clips or screen recordings of software, you might be better off just recording it on your own. You can use our screen recorder to capture your screen easily without leaving your web browser.
However, if you’re confident that you can use AI-generated clips in your videos, we’ll show you just how to get them: 

Turning existing images into videos with Flixier

The easiest way to generate clips for your video tutorial would be to start from the images you use in your blog post. Flixier’s AI image to video tool is perfect for that, since it can turn any image you upload into a 5-second-long video. 

To use it, just choose the image you want to use, then select an Aspect Ratio (ideally the same Aspect ratio as your video) and type in your prompt. Then, hit Generate. 

Flixier will take a few seconds to generate your video, and then you’ll be able to save it to your computer by clicking the Download button. 

Here’s a quick look at the final results: the original image is on the left, and the one we generated with Flixier is on the right. 

You can use this method to turn all the images in your blog post into short clips that you can use in the final video tutorial if you don’t want to record any video yourself. 
 

Step 5: Add a voiceover or AI narration 

Now that you have your visuals, it’s time to generate a voiceover. Luckily, this process is pretty simple, especially if you use Flixier: 

First, you need to create a new project. Then, click on Import and Record, and choose the Text to Speech option. 

Then, use the left side menu to browse through the different voice options. You can sort them by language, gender, and type. Human-Like voices are the most realistic ones.

The right side is where you’ll need to paste your script, and the Voice Settings menu allows you to experiment with the voices until you get them to sound just right. 

PRO TIP: If you want to make your videos sound a little more authentic but don’t want to spend the time recording an entire voiceover, you can use Flixier’s voice cloning feature to generate a voiceover that sounds like you. 

All it takes is reading a few prompts out loud into the microphone so the AI can learn what you sound like. You’ll also be able to save this voice to your Flixier library for later so you can use it in future videos if you want to. You can read more about it here or watch our video tutorial to learn more about it:

Step 6: Edit, brand, and polish the video 

Now that you have your video and your voiceover, it’s time to put the whole thing together: 

Your voiceover should already be on the timeline from the previous voiceover. Add your own recordings (or the videos you generated with Flixier) to your media library, then drag them down to the timeline. 

You can drag on the edges of your clips in the timeline to trim them in order to synchronize them with the voiceover. Adding transitions is also easy: just open the Transitions menu from the left side of the screen and then drag it between two clips on the timeline. 

Finally, you can add an extra layer of polish and make your video even more accessible with subtitles. Generating subtitles for your video with Flixier is easy: all you need to do is right-click your audio track on the timeline and click on Generate Subtitles. 

Your subtitles will be generated in a few seconds. Afterwards, you can use the menu on the right side to customize them with different looks and animations, and even translate them to different languages automatically to help you reach people from different parts of the world. 

Step 7: Export and share on YouTube or other platforms 

When you’re happy with your video, click the Export button in the top right corner of the screen. The export menu lets you save the video to your computer automatically once its done. You can also publish your video tutorial straight to your YouTube channel, TikTok, or Instagram account from this menu. 

Best AI tools for turning blog posts into video tutorials 

Now that we’ve shown you how to turn a blog post into a video tutorial, let’s take a look at some of the best tools to help you do it: 

Lumen5

Pricing: Free plan (720p with watermark), then Basic ($29/mo), Starter ($79/mo), Professional ($199/mo)
 

Video Types: Animated slideshows with text overlays; supports text-to-speech voiceovers or text captions.
 

Input: Import a blog URL (public page), paste text, or upload a PDF/DOC. Lumen5’s AI automatically breaks the content into scenes.
 

Customization: Choose between “Text on media” or AI voiceover per scene, edit the AI-generated script text, swap images (via its media library or upload your own), reorder or remove scenes, and add branding (logo, fonts).
 

PROS: 

• Very user-friendly with drag-and-drop editing and many templates;
• Fast video creation for social content. 

CONS: 

• Free plan adds a watermark;
• Editing flexibility is somewhat limited (you can’t override everything Lumen5 chooses).

Pictory

Pricing: 14-day free trial; then Starter $19/mo, Professional $39/mo, Team $99/mo. Paid plans allocate more video minutes (e.g. 200–1800 min/mo) and higher resolutions.
 

Video Types: Automatic storyboards built from blog text, converting long-form content into a sequence of image/video clips with captions. Also offers tools like breaking long videos into shorter clips and a “Smart Record” screen-recorder for live tutorials.
 

Input: Paste text or script manually, or simply enter a blog/webpage URL. Pictory’s AI will summarize and pair it with visuals. You can also import PowerPoint slides to convert into videos.
 

Customization: Comes with AI voiceovers (via ElevenLabs) in multiple languages, automatic subtitling/captions, and custom branding (logos, fonts, colors). You can tweak the script, choose different stock images/clips for each scene, and adjust scene durations.
 

PROS: 

• Excellent for repurposing blog posts or webinars into videos. 
• Has ChatGPT integration for script generation. 
• Includes features like auto-captioning and high-quality narration. 

CONS:

• Free trial is limited (15 min video) and cannot export beyond 5 min in free mode. 
• A learning curve to master all features, and advanced editing options (like detailed scene animations) are limited.

Fliki

Pricing: Free tier grants 5 minutes of video per month (720p with watermark). Standard plan ($28/mo or $21/mo billed annually) gives 180 min/mo and 1080p no-watermark. Premium ($88/mo or $66/mo yearly) offers 600 min/mo, up to 4K, voice cloning, and AI avatars.
 

Video Types: Auto-generated slideshow videos. Fliki summarizes your blog post and selects relevant stock images/video clips; it adds background music and a lifelike AI voiceover to narrate the content.
 

Input: Provide the URL of your blog post (or paste text). Fliki’s “Blog to Video” tool auto-summarizes the article into a scripted storyboard. (You can also use its regular editor to paste any text.)
 

Customization: Choose from 2,000+ voice avatars (75+ languages/dialects), adjust pacing, and select aspect ratio. The Premium tier unlocks extra voices, longer videos (up to 25 min), and API access.
 

PROS: 

• Quickly repurposes blogs without manual scene-by-scene editing.
• Very strong AI voices and language support. 
• Easy to tweak the summary or voiceover. 

CONS: 

• The Free plan is very limited. 
• Good voices and high resolution require paid plans. (With Standard, videos up to 15 min; with Premium, up to 25 min) 

Steve.AI (Animaker)

Pricing: Free plan (basic animations with watermark); paid plans start at $15/mo (Basic), $45/mo (Starter), $60/mo (Pro). Higher plans add more download credits and video resolution (720p→1080p).
 

Video Types: Animated explainer/cartoon videos. You can create both 2D animated videos (with characters/actions) and “Live Video” (AI avatar) videos.
 

Input: Paste a blog URL or text script. The “Blog to Video” workflow lets you import the URL, automatically generating a storyboard and draft script. You can also write or edit the script manually.
 

Customization: Choose from many character templates, backgrounds, and animated assets. Steve.AI provides 3M+ stock images/video and AI voices. You can adjust camera angles, add subtitles, and edit each scene. (It even offers a ChatGPT-based script generator as a paid feature.)
 

PROS: 

• Supports true blog-to-video import and offers rich customization (animated characters, voiceovers, transitions). 
• Multiple generation modes (text-to-video, blog-to-video, voice-to-video) are built-in. 
• Free plan allows experimentation.

CONS:

• The free plan is export-limited (videos watermarked, lower-res). 
• Video generation can take longer for complex scenes. 
• Some features (like AI script generation) are locked behind higher tiers.
   

HeyGen

Pricing: Free tier available (allows watermarked video and limited avatars). Paid plans start at Creator $24/mo and Team $69/mo, with Enterprise custom pricing.
 

Video Types: AI “talking-head” videos: realistic human avatars presenting your text. Designed for training, corporate comms, or marketing (e.g. video presentations, e-learning).
 

Input: You enter/paste your script text. (HeyGen also offers an API that can auto-detect and convert a blog article into a video.)
 

Customization: Very strong avatar and voice options – over 100 AI avatars (with the ability to create a custom avatar from your photo/video). Offers 700+ synthetic voices and up to ~175 languages. Paid plans add HD output (up to 4K), more custom avatars, and collaboration.
 

PROS: 

• Excellent avatar realism and voice quality.
• Extremely flexible multilingual support.
• The free plan still includes access to many voices/templates.

CONS: 

• Best features (HD video, custom avatars per team member) require higher plans.
• Not aimed at cartoon/animated styles, so creative visuals beyond avatars are limited.  
• Some users find the free plan too constrained.

Synthesia

Pricing: Free trial (up to 3 minutes of video/month, 9 avatars); then Starter $29/mo (10 min, 125 avatars), Creator $89/mo (30 min, 180 avatars); Enterprise (custom, unlimited). Yearly billing yields lower per-month rates.

Video Types: High-quality AI avatar videos. Think corporate/educational videos where a human-like avatar delivers the script.
 

Input: Paste a blog URL, upload a .doc/.pdf, or directly enter text. The “Blog to Video” tool steps you through linking or uploading your article. You then choose an avatar and language.
 

Customization: Over 230 stock avatars and 140+ language voices, plus brand kit support (logo, colors). You can add backgrounds, slides, and animations behind the avatar. Synthesia’s interface includes timeline editing and support for subtitles and translations.
 

PROS: 

• Industry-leading realism and ease of use. 
• Quick turnaround for professional-looking talking-head videos. 
• Integrates nicely with knowledge bases for training content.

CONS: 

• Expensive relative to others. 
• Free tier is very limited (short videos only). 
• Video minutes per plan are capped and don’t roll over (e.g. Starter = 10 min/month)

Flixier

Pricing: Free plan; Pro Plan ($23/Mo), which includes 5000 AI Credits/month; Business Plan ($43/Mo) includes 10000 AI Credits, 600 Minutes of export/month and the Brand Kit feature. 

Video types: It can create any type of video ranging from fully AI-generated clips to image slideshows with an AI voiceover, and clips assembled using stock footage. 

Input: It can create scripts based on a prompt or URL. You can also upload images and turn them into videos to help you create visuals for your article. 

Customization: Thousands of premium stock images and clips, including Story Blocks. Generative AI tools to help you create images, videos, and voiceovers. Multiple animated subtitle styles. It’s also a full-blown video editor, so you can choose whether to keep it simple or go as in-depth as you want, Flixier gives you full control over your video projects. 

PROS: 

• Cheaper prices than most of its competitors. 
• Amazing customization features give you full control over your video. 
• Plenty of available tutorials
• Large number of AI tools that can help you create videos 

CONS: 

• Free version is limited to 10 minutes of export/month 
• Less streamlined than the competition 
• No AI avatar functionality 

Blog-to-video is the future of content repurposing 

In conclusion, turning your existing blog posts into dynamic video tutorials is one of the smartest, most cost-effective ways to breathe new life into your content. By using AI tools for everything from script generation and voice-overs to stock footage and on-screen animations, you’ll:

• Save time and effort by repurposing work you’ve already done
• Maximize your reach across YouTube, TikTok, Instagram, and beyond
• Boost SEO by capturing both text- and video-centric SERP real estate
• Engage visual learners and improve accessibility with subtitles and multiple languages

Whether you choose a turnkey platform like Lumen5 or Fliki, a talking-head solution like Synthesia, or a fully featured editor like Flixier, the steps are always the same: select your post, distill it to its essentials, generate your script, assemble visuals, add narration, then edit, brand, and export.

So pick a blog post you’re proud of, fire up Flixier, and start creating! In just a few clicks and minutes of processing time, you’ll have a polished video tutorial ready to share, reaching new audiences, improving your SEO, and squeezing even more value from the content you’ve already created. The future of content is video, and with AI, it’s never been easier to join in.