Repurpose Your Best Performing Content Assets in Highly Converting Videos
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The ability of video content to reach and engage consumers on a large scale has made it a crucial component of contemporary marketing. However, it might take a lot of time and resources to create new video material from scratch. Repurposing your top performing video content assets is a clever method to reduce time spent and boost conversions because of this.
You may increase the value of your top-performing assets and attract new audiences by turning them into highly converting videos. Repurposing your finest content assets into videos may enhance engagement and help you reach your target audience more effectively, whether you're starting with a blog post, an infographic, or you want to reuse TikTok videos.
Benefits of Video Repurposing
Repurposing video content is a powerful strategy for businesses looking to maximize the impact of their marketing efforts. By using existing assets, you can save time and resources while also reaching new audiences and increasing the reach and engagement of your content. In this section, we'll explore the various benefits of repurposing video content.
A. Maximize Reach and Engagement
By repurposing your best performing video content assets, you can tap into new audiences and increase the reach and engagement of your content.
By adapting your videos to different platforms and formats, you can make sure your content resonates with a wider range of people, boosting your visibility and engagement.
B. Save Time and Resources
Repurposing video content is a much more time and cost-effective strategy compared to creating new content from scratch. By using existing assets, you can save time and resources that would otherwise be spent on filming, editing, and post-production.
C. Adapt to Different Platforms and Formats
Repurposing video content allows you to adapt your content to the unique requirements and preferences of different platforms and formats.
For example, you can take a longer YouTube video and edit it down to create a shorter, more impactful video for your brand's social media channels, or extract key moments from a video and use them in a series of social media posts or an infographic. Whether you reuse YouTube videos to Instagram or you turn them into a TikTok series, they will be able to help you on multiple platforms.
D. Optimize the Content for Search Engines
One important aspect of repurposing video content is optimizing it for search engines. This means using keywords, hashtags, and meta descriptions that accurately describe the content and make it easier for search engines to find and display it in relevant search results.
Utilizing SEO best practices in your content marketing strategy will help increase the visibility and reach of your content, potentially leading to a larger audience and more engagement.
E. Reuse Templates and Assets to Streamline the Process
Repurposing video content can be time-consuming and resource-intensive, but reusing templates and assets can help streamline the process. This can include templates for intro and outro sequences, music, and graphics.
By having these elements already in place, it makes it easier and quicker to create new videos, allowing you to focus on other important aspects of your business.
F. Update and Refresh the Content as Needed
When repurposing video content, it's important to continually measure its success to see what is and isn't working. This can help you make data-driven decisions about how to optimize and update your content to better meet the needs of your target audience.
By regularly monitoring the performance of your repurposed video content, you can ensure that you are making the most of your efforts and maximizing the return on your investment.
G. Measure the Success of Your Repurposed Content
It is crucial to keep an eye on the impact your repurposed video content has on your audience. This helps you make informed decisions and optimize your strategies for future efforts.
There are several metrics that you can track to measure the success of your repurposed video content. These include engagement metrics such as views, likes, comments, and shares, as well as monitoring your target audience's response. This information can give you a clear understanding of what is resonating with your audience and what needs to be adjusted.
By tracking these metrics, you can make informed decisions about future repurposing efforts and ensure that your content continues to perform well and meet the needs of your target audience.
How to Repurpose Video Content
Once you've recognized the benefits of repurposing video content, it's important to understand how to effectively do so. The key to successful video repurposing is to identify your best performing content assets, understand your target audience and platforms, and adapt your content to fit those specific needs. In this section, we'll dive into the steps involved in repurposing video content.
A. Identify Your Best Performing Content Assets
The first step in repurposing video content is to identify your best performing content assets. This could be a video that received a high number of views, a high level of engagement, or generated significant leads. By focusing on your best performing content, you can ensure that your efforts to repurpose that content will yield the greatest results.
B. Determine Your Target Audience and Platforms
Determining your target audience and platforms is an essential step in the process of repurposing video content.
The first step in this process is to understand who your target audience is. Consider factors such as age, gender, location, interests, and behaviors. This information will help you to better understand the preferences and needs of your audience, and to create content that will resonate with them.
Once you have a clear understanding of your target audience, the next step is to determine the platforms they are most active on. Different platforms have different strengths and weaknesses, and it's important to understand these so that you can choose the platform that is most appropriate for your content.
For example, if your target audience is primarily active on Instagram, you may want to consider using Instagram Stories to share your video content.
C. Adapt the Content to Fit the Platform and Audience
The next step is to adapt the content to fit the platform and audience. This may involve editing the video to make it shorter or longer, or re-editing it to include different footage, music or graphics. You may also want to add interactive elements, such as links, quizzes or polls, to engage your audience and encourage them to take action.
If you want to turn the previous video piece into a short form video TikTok series, you will need to know how to edit YouTube videos in order to adapt them to the new platform requirements.
D. Maintain the Unique Style and Tone of the Original Video
Maintaining the unique style and tone of the original video is a crucial aspect of repurposing content. By doing so, you can ensure that your brand remains consistent across all of your content, and that your brand's integrity is maintained. This is particularly important if you have already established a strong brand identity and have a loyal following.
To maintain the unique style and tone of the original video, consider factors such as color palette, font choices, and overall visual style. Ensure that these elements are consistent across all of your repurposed content, and that they are in line with your brand's overall visual identity.
Best Practices for Repurposing Video Content
When repurposing video content, it's important to follow best practices to ensure the success of your efforts. The following are some of the best practices to keep in mind:
- Respect Copyright Laws: Copyright laws vary by country and it's important to familiarize yourself with the laws in your jurisdiction before repurposing video content. Ensure that any content you use is either original or properly licensed and that you have the right to use it. Using copyrighted content without permission can lead to legal action and could harm your brand's reputation.
- Obtain Permission for Reused Content: If you plan to reuse content created by others, it's important to obtain their permission first. This can be done through licensing agreements or by reaching out to the content creator directly. Failure to obtain permission could result in legal action and harm your brand's reputation.
- Credit the Original Creator: When repurposing content created by others, it's important to give proper credit to the original creator. This helps to build trust with your audience and shows respect for the original content creator. It's best practice to include a link to the original source in your repurposed content.
- Continuously Monitor Performance and Make Adjustments: Repurposing video content is not a one-time task. It's important to continuously monitor the performance of your repurposed content and make adjustments as needed. This could involve making changes to the format, tone, or messaging of the content based on audience feedback and engagement metrics.
By following these best practices, you can ensure that your efforts to repurpose video content are successful, and that you build a positive reputation for your brand in the process.
Maximize Your Video Content Potential with Flixier
Reusing video material may be an effective approach to increase visibility and interaction, save time and money, and accommodate a variety of platforms and formats. You can guarantee the success of your repurposing efforts by adhering to best practices and identifying your top performing content assets.
Consider utilizing an online video editor like Flixier to make the process of reusing video footage more simpler. You can quickly and easily add audio to your videos using Flixier, modify the content to suit various platforms and target audiences, and more. So, why wait? Use Flixier to begin maximizing the potential of your videos right away!
Frequently asked questions
Is it OK to repurpose video content?
Can you repurpose TikToks?
Can I repurpose a YouTube video?
Can you repost content without permission?