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Since the pandemic began back in 2020, the pervasiveness of distance learning has risen considerably. To this day, most students have remained at home, studying and taking classes through their laptops and interacting with fellow students solely through social media apps like Zoom and Facebook.

Promotional videos can be a great asset to any professional or business organization, no matter how big or small! They can quickly help you build brand awareness, impress prospective clients, and give your brand a boost in today's modern digital landscape.

Whether you're a small business owner or the manager of a large multinational company, PPC video ads are among the most compelling forms of paid advertisement on Instagram. In fact, Instagram video ads are roughly twice as effective as video ads on Facebook, so if you're looking to create more compelling Instagram video ads, you've come to the right place!

In today’s digital landscape, PPC ads on YouTube and other social media platforms are easily one of the most cost-effective ways to increase brand awareness, convert more paying customers, and above all to boost your business’ bottom line.

We’ve gathered a team of experts who laid out all the facts to help you find out everything you need to know about an online video marketing strategy in a less-than-10-minute read.

Every month, 1.25 billion Facebook users view videos on Facebook Watch. Research also shows that Facebook video ads get twice the number of clicks compared to regular image-based ads. So keep reading and we'll go over a few great tips for creating Facebook video ads that bring in more customers.

We're taking a look at 5 of the most popular types of video on YouTube right now and giving you some tips on how to make them yourself!

What started as one man making videos to tutor his younger cousins and extended family over the internet quickly became one of the biggest and most comprehensive online educational resources, with courses on topics that range from math to programming, finance and history. What makes Sal Khan’s videos so special, though, is the way he uses the medium to deliver information.

How do you make the perfect instructional video? As the saying goes, “You have to make mistakes first, so that you can learn from them later”. That’s completely true! One of the best ways to learn how to make great instructional videos is learning what NOT to do.

Creating training videos is an effective way to develop a team and transform it into an asset for  your business. Whether you’re a startup or an established business, using training videos in development programs benefits you in terms of employee retention, engagement, and cost.

Are you looking for a way to leverage your teaching skills and start a successful YouTube channel? Or maybe you’ve worked hard to become an expert in your field and now you want to help others out on their journey. No matter what your reasons for creating instructional videos are, this guide is going to help you navigate through the process step-by-step.

Whether you’re opening a business or starting a YouTube channel, crafting high-quality, unique videos is bound to help your exposure skyrocket. And with new trends always coming and going in this constantly evolving medium, you need to always be creative and unique when promoting your brand.

In this blog post, we’re going to address the issue of promotional videos and show you how it’s possible to make engaging video ads with high conversion rates in a matter of minutes, and on a shoestring budget.

Over the last 15 years, video analytics have improved a lot in order to accommodate this increased need for planning and strategy. Gone are the days when the number of views was the only metric you could use to determine whether or not a video was successful. Nowadays, all major video platforms, including YouTube, Vimeo and Flowplayer offer content creators access to stats such as Audience Retention, detailed demographics, top traffic sources and more.

For over a decade, Flowplayer has been providing broadcasters, publishers and media houses with a performance-focused, scalable platform to live stream and monetize videos.

Whether you need to help your online students catch up on a subject or have to train employees on how to use a new software suite, instructional videos are an incredible teaching and training tool.

At Flixier, one of our goals is to help lower the barrier of entry for video content creation and make it easier for people to edit and publish video. That’s why, in this week’s blog post, we’ve decided to give you seven tips that will help you create videos faster and increase your company’s video output:

Who says you need expensive cameras and gear in order to start a YouTube channel? Nowadays, our smartphones can take better videos than most budget camcorders could 10 years ago. Nothing can stop you from "broadcasting yourself", so grab your phone, connect to the Wi-Fi and learn how to start a YouTube channel from your mobile phone!

October has finally arrived and Halloween is creeping around the corner! Pumpkin decorations are starting to go up and the internet is slowly being taken over by “spooky” memes, horror movie discussions and hashtags such as #spooktober. As an advertiser or video content creator, it’s only natural for you to want to join in on the fun and take advantage of this fun seasonal trend in order to grow your business or audience.

This week’s article is all about post-production, meaning the things that you can do to enhance your audio after it’s already been recorded. More specifically, we’re going to teach you how to use Audacity, a professional audio editing tool in order to clean up your recordings and create professional sound voice overs for your videos.

If you’re looking to improve the quality of your voice recordings, you don’t need to worry anymore! We’re here to give you some tips that will help you get better sound for your videos. These tips will work regardless of whether you’re using Flixier to record your voice or other programs like Audacity or Adobe Audition. For the most part, getting a high quality recording relies mostly on preparation, meaning most of the work gets done before you even press the Record button.

Using the right cuts at the right time can be such an effective yet subtle way of telling a story that it might even go unnoticed by the untrained eye. Improper cutting, however, is always extremely noticeable and something that can keep a good project from being truly great. In this blog post, we’re going to explore and explain a number of essential, simple and yet highly effective cuts that we believe every video editor should master.

If your phone is your main gaming platform, it’s only natural that you might want to stream your gameplay on Twitch as well. After all, PCs and consoles have been doing it for years, so why not phones? This article is going to show you how to easily start streaming your mobile gaming sessions on Twitch. All you need is your phone and an internet connection.

We know that starting your own Twitch channel can be a daunting experience. That's we wrote this article to help you navigate the sea of “streaming gear” reviews out there and show you the necessary tools to achieve a quality stream while spending the smallest amount of money possible.