7 Tips To Improve Your Video Marketing Strategy
Today, video is easily one of the most important trends in marketing, and it isn't going anywhere anytime soon.
Video is no longer a fad in content marketing; it's now an essential part of many businesses’ marketing strategies.
Take YouTube, for example, 1.9 billion users with 5 billion videos being watched every single day.
Furthermore, 92% of mobile video users share their videos with others via SMS, Facebook, and other social platforms.
Therefore, video marketing is a great way to reach out to and engage your target audience. And to ignore it in your marketing strategy is to lose valuable customers!
1. Scheduling Your Videos
Viewers expect regular content updates from the brands they interact with.
So instead of uploading videos at random whenever you've got time, it's best to create a video content schedule and stick to it.
Consider what ideas, topics, and stories you want to share with your audience and split them up into short segments, posting a new update each week.
Setting and sticking to a regular posting schedule allows your audience to know when they can expect new content from you and encourages them to return for more videos at given intervals.
You can also use your videos to build anticipation, leading to a significant product launch or an exciting announcement by spacing them out over time.
In the end, if you regularly post reliable, helpful video content, this will help establish your company as a thought-leader in your industry.
2. Creating Engaging Content
One way to make your content engaging is by using stories in your video material.
Storytelling is an excellent way to boost audience interest and keep them engaged.
Tell stories with videos rather than simply introducing your business, mission, and products or services.
What effect does your company have on your customers? Are you having a positive impact on your community?
Create a video to tell your brand's story and share it with your audience.
3. Customer-Centric Video Marketing
Another way to engage with your customers effectively is to make them the show's stars.
People love seeing themselves in videos and being noticed by brands.
Therefore, you should encourage your customers to make videos when using your products and services, then share those videos on social media and your website.
You can even pair this tactic with a branded hashtag strategy to increase your posts' reach and get your brand noticed.
People are more likely to share videos with friends and family if they recognize themselves in them.
And every time one of your videos is shared, your brand will appear in the news feeds of a large number of people, increasing your exposure and brand awareness.
4. Tutorial Videos
Do you want to demonstrate how your products or services work?
If so, you should create tutorial videos and content that explains how to use them with video marketing.
This way, before buying anything, if a prospective customer has a question about your goods or services, they can watch the video and answer their question quickly and effectively.
Customers may feel more secure in their decision to buy a product or service after seeing tutorials and demonstrations.
Therefore, this will aid in conversions and help increase the overall effectiveness of your next video marketing campaign.
5. Calls-To-Action (CTAs)
In your videos, make sure to always include a clear and concise call to action or CTA, letting people know you want them to visit your website, follow you on social media, or perform a specific action.
If a narrator is talking in the video, they can tell viewers to perform this action. But you should also include text or subtitles in the video that directs visitors to complete your call to action, which is especially useful for short videos that they might watch with the volume turned off.
A potential customer might enjoy your video, but you may be wasting time and money on creating videos if they don't know what to do afterward.
Including a call to action is easy and results in better conversions since they make it evident to the viewer what they need to do next!
6. Optimizing Your Videos
Just like a website's pages, Google and Bing also index YouTube videos.
In other words, when someone searches for your brand using a specific phrase, you may appear in the search results.
That is, only if your video is optimized for that keyword phrase!
You can use keywords in your video headlines and descriptions to help optimize your videos.
You can also use YouTube's tagging function, which helps define the context of your videos and groups them together based on similarity.
Then, when a viewer watches a similar video, your video will be more likely to appear as a related video.
7. Evaluating Your Video Marketing Success
It's great to create a series of videos and post them online.
But you must also recognize and assess your video marketing efficacy to help you improve and optimize your video marketing campaign as time goes by.
Fortunately, many video hosting sites like YouTube and Vimeo offer video analytics, which will help you determine how well your videos perform.
You can use these analytics to examine metrics, such as the number of views and the percentage of visitors who have pressed the play button, which will allow you to make better decisions about your video campaigns in the future.
Do you need some help understanding the analytics? Check out our article on the most important YouTube analytics!
Making The Most Of Your Video Marketing Efforts
In today's digital landscape, video marketing is more important than ever before.
Not only are videos practical, but individuals simply prefer to consume information by watching a video rather than reading a blog post.
Therefore, you must include video marketing as part of your overall digital marketing campaign!
Then, by creating a content schedule, posting valuable and engaging videos, and optimizing those videos to appear in the search engine result pages, you'll be well on your way to making the most out of your video marketing efforts!