Why create a recruitment video

Think of a recruitment video as an immersive trailer that gets you excited before going to the movies. It is, in fact, the best way for your organization to be inserted in a sea of opportunities and truly stand out from other employers. It allows you to showcase everything you bring to the negotiation table before the negotiations even begin. And if you’re wondering why and how to make an employee recruitment video, don’t worry. We’re here to help! We’ve asked multiple human resources and video editing experts to answer the main questions you’ve got on creating a recruitment video that stands out so you can start and successfully wrap up this task without breaking the bank.

What is a recruitment video?

First things first, what is a recruitment video? In short, it’s the first point of contact potential employees have with your company, and it’s a showcase of what life at your company is like, as well as your mission and values. When you create a recruitment video, you’re not just telling the story of what a workplace looks and feels like, but you’re also creating and fostering a positive relationship with future staff– not to mention how fun it might be for your teammates to take part in shooting it!

What are the benefits of a recruitment video?

Let’s run through the benefits of recruitment videos and why any HR expert will highly recommend that you opt for this solution as part of your hiring campaigns:

Show off company culture

Openly talking about how management communicates, what internal growth opportunities your organization brings to the table, and the overall written or unwritten rules in the workplace are deal makers (not deal breakers) for job seekers. Showcasing how you’re creating a safe and supportive work environment speaks volumes about your company as a brand.

Attract the best potential employees

The very purpose of a recruitment video is to attract potential candidates for various job positions within your organization. By offering insight into employee life, you are effectively letting people know what to expect, and that is a great advantage to bring to the table as an employer. 

Save time with the recruitment process

When you create a recruitment video, you’re not only helping draw in potential candidates but also lending a helping hand to your colleagues in HR. Oftentimes, a high-quality employee recruitment video answers many questions before they even have to be asked, so you’re effectively cutting down on time spent during selection interviews. 

Build trust and connection

The purpose of a video for recruitment is more than just to draw in numbers when it comes to job applications. It’s a digital legacy that tells the story of your company and staff, and it lays a foundation of trust before you actually establish and build a connection with potential employees.
 

Top employee recruitment video tips

Start off with a plan

Just winging it might be the best approach as you’re filming a blog, but it’s certainly not the case when you’re making a recruitment video. You need to be well prepared and have a clear outline of what your video will consist of, what your main goals are, and last but definitely not least, a sturdy script (more on that later on!). Draft a plan, take a break, ask for feedback, and get back to the drawing board, as you never know when that good inspiration hits. 

High quality = better results

It goes without saying that a video for recruitment that’s blurry, pixelated, and amateur-looking would not give off the right first impression to potential candidates. Start off with high-quality footage or use a visual enhancer to improve the way your shots look for a more professional feel. The same goes for sound quality, so make sure you use an audio enhancer to get rid of any unwanted background noise like humming or buzzing.

Keep it authentic and original

Any HR department will tell you that it’s hard to come up with recruitment video ideas that go beyond generic, run-of-the-mill examples. Perhaps the most important thing to remember is that you’re not expected to reinvent the wheel, so it’s perfectly fine to draw up inspiration from various sources and add a personal touch.

Divide content into chapters

Back to the master plan, divide and conquer is a top-notch approach. Ensure your video features different chapters and clearly separate them through timestamps. You can try a funnel approach by starting with an overall perspective of the company culture, headquarters, and an office tour, and later narrowing it down to employee testimonials or shooting a day-in-the-life segment. 

Use appropriate music

Nothing says professional recruitment video like a catchy pop tune… right? Using inappropriate music can definitely spark unwanted reactions from the viewers and even further trouble when it comes to copyright regulations. Opt for copyright-free music that fits the mood of your recruitment video, and adjust the volume so you don’t hinder dialogue. 
 

How to make a recruitment video

The first step on the line of action in the recruitment video book is to pick out a great tool that can efficiently handle the creative process behind editing from A to Z. While many companies opt for external help, be it agencies or freelance professionals, this adds a strain to the budget and requires additional time and briefs so that the third party can properly understand what message you’re trying to convey, the company culture, and the overall approach. The best and perhaps easiest solution is to go for an in-house approach, and what better way to craft videos with no previous editing experience than by choosing an easy-to-use tool?

Flixier is the fastest online video editor that can be used by virtually anyone as long as they’ve got a connection to the internet and access to a browser. The intuitive interface and cloud-based technology of Flixier are where speed and efficiency meet so that you can enjoy fast, high-quality edits and renders. Let us walk you through a couple of steps towards seamless video editing:

Start with a unique script

Any good video plan starts with an even better video script. It doesn’t seem all that hard until you’re actually staring at a blank document, trying to figure out the best way to start. Whenever you’re feeling truly stuck, use a handy tool like an AI script generator to automatically generate ideas for a one-of-a-kind speech for your voiceover narration, introduction, or even catchy calls to action. Don’t forget to include employee testimonials from various departments and with different jobs as part of your script for an even more personal touch.

Choose the best video editing tool

Your new best friend and editing playground, Flixier, features a hassle-free import experience, and you can effortlessly bring over files from your device’s storage or from your company’s drives by simply connecting your Google Drive, Dropbox, or OneDrive account. Edit collaboratively and get real-time feedback from your coworkers for the best possible outcome. Stick to your video plan and remember to add audio to video, be it as perfectly-timed sound effects or royalty-free background music. Tell your company’s story clearly as you add text to video and choose between 1000 font families or even upload your own font to showcase your branding. Use dynamic transitions between chapters or sections and shoot using the green screen effect without needing to purchase an actual green screen (Flixier’s chroma key works on any solid color, so getting employee testimonials is easier than ever if you film next to a wall)! Make precise cuts and adjust the video speed, add colorful filters, and experiment with innovative ideas that showcase what an awesome workplace you’ve created.
 

Export in HQ and share 

All that effort will simply not be worth it unless your final result is high-quality, both content-wise and quality-wise. Thankfully, Flixier helps you export in the highest quality possible, so you won’t see any naughty pixels ruining your hard work and great edits. The smart social media integrations make it possible to directly share your recruitment video to your company’s social media accounts, and all you need to think about now is a proper description. That was easy, right?

How long should a recruitment video be?

At the very bottom of our list, there is a question that still has no definitive answer, but we’re ready to break it down for you. Ideally, a recruitment video should be a minimum of 1 minute and a maximum of 5 minutes long. However, this is quite a big range, and if you don’t know exactly where to position your organization, it’s best to consider two factors:

Who your target audience is

Any job description has its own place under the sun, so there is no perfected, universal recipe for success when it comes to narrowing down your target audience as an employer. Instead, make sure to draft a clear job description, and this will help you reach the right and, most importantly, interested people. Are they Gen Z and adore to keep up with the latest social media trends? Are they millennials who relate to 90s pop culture references? Are they elderly professionals who’d much rather keep it simple and appreciate a more traditional approach?

Where do you plan on sharing your recruitment video

If your goal is to share a comprehensive recruitment video on the company’s YouTube channel and then embed it directly into your website, you’re better off going for long-form, and you’re safe around the 2-3 minute mark or even a little longer. As a great tip, it’s a smart tactic to incorporate information about your recruitment video into your content distribution plan. This works by dividing a longer piece of content into smaller, easy-to-digest bits just under a minute, or even 30 seconds long, that you can share on social media channels as part of a playlist of multiple-part series. That’s yet another reason why it’s highly recommended you divide your video into separate chapters.  
 

There’s nothing like a test video you create from scratch, so tap the Start Editing button to create your recruitment video and experience Flixier’s efficiency right in your browser. The FREE plan lets you get a taste of hundreds of expert-grade video editing tools with no strings attached, and we don’t even ask for credit card details. Try it now and craft a memorable recruitment video!